Dismiss
Innovation
A platform built for AI
Unified, automated, and ready to turn data into intelligence.
Dismiss
June 16-18, Las Vegas
Pure//Accelerate® 2026
Discover how to unlock the true value of your data.
Dismiss
NVIDIA GTC San Jose 2026
Experience the Everpure difference at GTC
March 16-19 | Booth #935
San Jose McEnery Convention Center
5:21 Video
Reimagining Virtualisation: Cloud Strategies for Today's IT Leaders
Discover how IT leaders are navigating rising complexity, cost pressures, and virtualisation disruption--and how cloud can can help.
Click to View Transcript
In today's fast-paced technology environment, IT leaders are challenged with managing business critical applications, embracing new technologies and capabilities such as cloud, and of course keeping costs in check. Cost management is particularly tough right now, largely due to growing complexity. In fact, according to our research, 6 in 10 say their IT environment has become more complex
over the last 2 years, with 1 in 5 seeing significant increases here. This is especially true in virtualization, where recent disruptions have left many organizations unsure of their options or what steps to take. I have Josh from Pure Storage here to provide some further insights. Hey Josh, I know this is an area Pure has spent a lot of time working on to help customers.
What do you see as the pathways customers have open to them here? Hey, thanks Simon. Um, yeah, so I'll talk about the options that customers have, and I'll go through them in order of least to really most disruptive. And it's important to note that most customers will take different pathways on a workload by workload or application by application basis rather than saying this is the one pathway I'm
going to go down. But the four basically are um staying with VMware or looking for areas within their stack to optimize for cost savings and performance. Um, the second is staying with VMware by migrating workloads to the cloud. Um, so really the same tools and experience, but just a different deployment model. Pathway 3 would be moving away from VMware and looking for a different uh alternative
hypervisor, a different solution. Um, and the most disruptive, uh, I think for, for customers would be Pathway 4, which is fully modernizing and really moving away from virtualization as a, as a, as an architecture and more towards Kubernetes and, and container base. So those are typically what we see uh within
our customers and I think the market is generally observing as well. Yeah, I think that's what we see as well, Josh. And actually, our research would suggest that many organizations have opted to stay with VMware for now at least, and are looking at more modern infrastructure design longer term. For example, moving to cloud native technologies such as containers.
The challenge with this is that in the past, this has seemed like, like a big ask, right, especially given the complexity of re-architecting, and I think organizations considering this pathway, are looking to make this an incremental process rather than do everything all at once. Josh, would you agree? Yeah, well, well said,
Simon. I think uh certainly the shift to a container environment from virtualization doesn't happen overnight. So really what we're seeing is, you know, in order to cope, uh, in the near term with today's challenges, many customers see cloud as a first step towards, towards modernization. In particular,
most customers, uh, take the First step towards a managed VMware service like AVS or Azure VMware solution. Um, this allows them to migrate with minimal refactoring, use the same tools they're familiar with, like I mentioned earlier, and really learn how to operate in the cloud, and it's really an incremental step towards that ultimate modernization goal that that many
achieve. Yeah, and I think that a VMware managed service is a great option, but I guess how is pure storage helping customers take that next step in their cloud journey? Yeah, so we've partnered with Microsoft to deliver uh Pure Storage Cloud, which is an Azure Native uh service. It's a fully managed block storage service,
uh, built specifically for AVS. It seamlessly integrates into the Azure portal and VMware tools, so it really acts like a first party experience. It takes AVS to the next level. And there's really kind of three areas that I want to call out. In terms of benefits um for our service. Cost optimization, so by decoupling of storage and compute,
you can reduce the number of unnecessary ABS nodes that you would need in storage heavy workloads and you can save up to 40%. Enterprise grade data resilience, so you're not sacrificing anything that you have on-prem in terms of snapshots, replication. And just high-level data security and availability. And then, uh, seamless call migration.
We talked about AVS being a managed service for VMware that operates in the cloud. We plug directly into that from a storage perspective, natively integrating into their storage APIs. So it really feels like a first party service experience, even though you're using Pure as a, as an external storage provider. Thanks, Josh. Now I love two things about this approach.
First, that it's evolutionary for customers and allows them to move to the cloud at their own speed. And then second, as a fully managed service, it provides customers with the enterprise storage capabilities they are used to within a cloud VMware environment, ensuring that the experience remains simple at every step. For more insights, download 5 ways pure storage transforms virtualization in the cloud
to learn how to simplify migrations, scale efficiently and enhance data protection. Thank you for watching.
In this 5-minute conversation, ESG’s Simon Robinson and Everpure’s Josh Parenteau explore four key modernisation pathways—from optimizing VMware to migrating to containers—and how Pure’s Azure-native solution makes the shift to cloud seamless, cost-effective, and resilient.
We Also Recommend...
Personalize for Me