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Innovation
A platform built for AI
Unified, automated, and ready to turn data into intelligence.
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June 16-18, Las Vegas
Pure//Accelerate® 2026
Discover how to unlock the true value of your data.
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NVIDIA GTC San Jose 2026
Experience the Everpure difference at GTC
March 16-19 | Booth #935
San Jose McEnery Convention Center
1:51 Video
Why Everpure? Why now?
“Coz” explains the Everpure brand—growing beyond storage into data management, governance, and helping people understand the data they’re storing.
Click to View Transcript
So why are we changing to EverPure? you know, as the name implies, we want to keep a lot of things about Pure, our values, the way in which we operate, our focus on customer success. Every employee at Pure is really dedicated to the success of all of our customers. We don't ever want to lose that as we continue to grow and evolve.
Pure Storage was all about building the best data storage products, and now we're evolving our values, evolving what we're doing. We're growing beyond data storage, much more into data management, into data governance, into helping people understand more about the data they are storing. And so as we get more into data, it makes sense to expand from Pure Storage to EverPure.
I'd like to welcome the folks at OneTouch to Pure. I think the acquisition of OneTouch really emphasizes why we needed to expand our brand, and I'm really looking forward to the way they're going to help us extend our data management story and really accelerate what we're able to do in helping customers understand their data, use their data more effectively, use it in a more agile fashion.
So as companies continue to, grow, their data is becoming more and more valuable to them. And as, as you think in a world of AI, it's all about using your data to gain value. That means in the IT organizations, the people who are responsible for storing the data are important, but the people who are responsible for managing and understanding it are even more important.
That's where all the new things we're doing at Pure around the, you know, enterprise data cloud, around data management, all of that is designed to help bring simplicity and ease to those new roles that people in IT organizations need to take on.
John “Coz” Colgrove reflects on the evolution to Everpure, keeping our values, how we operate, and customer-first focus while expanding from best-in-class storage into data management, governance, and helping people understand the data they’re storing.
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