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Pure Storage Files Registration Statement for Proposed Initial Public Offering

Select List Features the Coolest Tech Vendors Heating Up the IT Channel

MOUNTAIN VIEW, Calif. – July 22, 2015 - Pure Storage, the leading independent solid-state array vendor, announced today it has been named to The Channel Company’s exclusive 2015 CRN® Emerging Vendors List. The annual list features up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers. The vendors recognized this year have demonstrated a commitment to developing new technologies to meet growing market demands.

At the forefront of the market’s rapid adoption of all-flash storage technology, Pure Storage provides an innovative approach that is disrupting legacy competitors. Pure Storage was recently named a leader in the Gartner Magic Quadrant for Solid-State Arraysfor the second year in a row. Customers supported by Pure Storage's arrays are comprehensive, spanning small, medium and large multinational businesses; governments, hospitals and schools all benefit from Pure Storage’s simple, efficient and reliable solutions.

Enhanced earlier this year to underscore the company’s commitment to the channel, the Pure Storage Partner Program (P3) is aimed at enabling partners worldwide to drive IT and business transformation for customers, through the deployment of all-flash storage arrays. The program includes multiple membership levels, and an incentive framework that is comprised of a co-branded partner-driven customer reference program, marketing development funds, a demo purchase program with significant discounts based on partner tier and a headcount incentive for Platinum level partners to accelerate the development of their all-flash storage practice.

“Solution providers continue to keep their finger on the pulse of emerging technology in order to stay ahead of customer needs. The exciting technology vendors recognized in this year’s Emerging Vendors List don’t disappoint—the innovative technologies they bring to the table provide channel partners with product options that will propel their success into the future,” said Robert Faletra, CEO of The Channel Company. “We congratulate 2015’s Emerging Vendors for their outstanding efforts and for delivering cutting-edge technology solutions that will continue to evolve the IT channel.”

“As a company that is 100 percent focused on the channel, Pure Storage has an unwavering commitment to partners and their focus on maximizing value for their clients,” said Michael Sotnick, Vice President of Global Channels and Alliances at Pure Storage. “By investing in a high-performing and differentiated channel program, we strive to provide our partners the tools, training and support necessary to thrive in a world that is increasingly moving from disk to all-flash storage."

Companies included in CRN’s 2015 Emerging Vendors list were founded in 2009 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN’s August 2015 issue and will be available online at

About Pure Storage

Pure Storage, the market’s leading independent solid-state array vendor, enables the broad deployment of flash in the data center. The company’s all-flash enterprise arrays offer significant performance and efficiency gains over mechanical disk, at a lower price point per gigabyte stored. Pure Storage FlashArrays are ideal for performance-intensive applications, including server virtualization and consolidation, VDI, OLTP database, real-time analytics and cloud computing. To learn more,

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The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community’s trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


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