Skip to Content

Pure Leads the Industry with New Services and Software to Further Expand its Vision of the Modern Data Experience

New storage automation and delivery platform and cloud native Database-as-a-Service offering bring infrastructure operations and applications closer together
Pure Leads the Industry with New Services and Software

Mountain View, Calif. – September 28, 2021 — Pure Storage® (NYSE: PSTG),  the IT pioneer that delivers storage as-a-service in a multi-cloud world, today unveiled a significant progression of the company vision of modernising how customers work with data - by modernising infrastructure, operations, and applications. Today’s announcements bring infrastructure and applications closer together by enabling cloud-like automation and delivery of storage:  

  • Pure Fusion™, a self-service, autonomous storage-as-code platform built for limitless scale, lets customers bring the cloud operating model anywhere and run, operate, and consume traditional storage like a cloud service.
  • Portworx Data Services, the industry’s first Database-as-a-Service platform for Kubernetes, lets DevOps engineers deploy a managed, production-grade data service with the click of a button. This gives software developers access to the database applications they need to build on, without needing to become experts.

“Since our founding, Pure has delivered simplicity and reliability at scale - what organisations need more than ever as they increasingly adopt cloud native architectures and modern applications like AI/ML and advanced analytics. Our new software innovations further our goal of making infrastructure invisible to developers, using it as simple as calling an API, and delivering it as a service.” -- Charles Giancarlo, Chairman and CEO, Pure Storage

Pure is meeting the demands of modern business by making data infrastructure fast to deploy, provision, and manage. With Pure, infrastructure is automated, API-driven, and transparent, and application developers are accelerated with access to the fully-integrated and deployment-ready database tools they need.

“IT teams and their consumers have evolved into ‘on demand’ cultures and with the shift to cloud and as-a-Service, speed and agility have become paramount. Storage needs to keep up with end users expectations. This means making the storage itself invisible, allowing users to easily consume services they need and recognize like capacity, copy creation, and recovery.”

Eric Burgener
Research Vice President, Enterprise Infrastructure Practice, IDC

Pure Fusion

Announced today, Pure Fusion brings the cloud operating model anywhere with a new self-service, autonomous storage environment built for limitless scale that marries the best of enterprise storage with the agility and scalability of the cloud. With on-demand consumption and back-end provisioning, organisations can deliver a new scale-out storage model that unifies arrays and optimises storage pools on the fly. End users will be able to rapidly consume volumes, file systems, and advanced data services like replication without waiting for back-end manual work, making hardware truly invisible. Pure Fusion will allow organisations to scale seamlessly, integrating first with FlashArray//X, FlashArray//C, and Pure Cloud Block Store, with future integrations planned with FlashBlade and Portworx. Pure Fusion, coupled with the powerful Pure portfolio will take performance, density, and data availability to new levels.

Portworx Data Services

Announced today, Portworx Data Services enables DevOps engineers to deploy a managed, production-grade data service on Kubernetes from the industry’s broadest catalogue of options for SQL, NoSQL, search, streaming, and more. Portworx Data Services fully automates Day-2 operations, including monitoring, backups, high-availability, disaster recovery, migration, auto-scaling, and security. Now, running data services on Kubernetes is dramatically simpler than other approaches.

Enhanced Automation in the Pure1 Management Portal

Announced today, new feature innovations in Pure’s AI-driven IT operations platform Pure1 Meta deliver a zero tolerance policy for business disruption. Users have the ability to see, in real-time, Service Level Agreements (SLAs) across their cloud, monitor applications that are being protected against ransomware attacks, and visualize their Portworx container infrastructure from end to end. These enhancements improve data availability and security while fundamentally simplifying IT operations by predicting problems across the infrastructure stack and proactively recommending actions to optimise workloads.

To learn more about today’s announcements, visit Pure’s announcement hub.

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit www.purestorage.com.

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at www.purestorage.com/legal/productenduserinfo.html are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

Press Contact
Kaylin Deutscher
Pure Storage
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.

Personalize for Me
Steps Complete!
1
2
3
Personalize your Everpure experience
Select a challenge, or skip and build your own use case.
Future-proof virtualisation strategies

Storage options for all your needs

Enable AI projects at any scale

High-performance storage for data pipelines, training, and inferencing

Protect against data loss

Cyber resilience solutions that defend your data

Reduce cost of cloud operations

Cost-efficient storage for Azure, AWS, and private clouds

Accelerate applications and database performance

Low-latency storage for application performance

Reduce data centre power and space usage

Resource efficient storage to improve data centre utilization

Confirm your outcome priorities
Your scenario prioritizes the selected outcomes. You can modify or choose next to confirm.
Primary
Reduce My Storage Costs
Lower hardware and operational spend.
Primary
Strengthen Cyber Resilience
Detect, protect against, and recover from ransomware.
Primary
Simplify Governance and Compliance
Easy-to-use policy rules, settings, and templates.
Primary
Deliver Workflow Automation
Eliminate error-prone manual tasks.
Primary
Use Less Power and Space
Smaller footprint, lower power consumption.
Primary
Boost Performance and Scale
Predictability and low latency at any size.
What’s your role and industry?
We've inferred your role based on your scenario. Modify or confirm and select your industry.
Select your industry
Financial services
Government
Healthcare
Education
Telecommunications
Automotive
Hyperscaler
Electronic design automation
Retail
Service provider
Transportation
Which team are you on?
Technical leadership team
Defines the strategy and the decision making process
Infrastructure and Ops team
Manages IT infrastructure operations and the technical evaluations
Business leadership team
Responsible for achieving business outcomes
Security team
Owns the policies for security, incident management, and recovery
Application team
Owns the business applications and application SLAs
Describe your ideal environment
Tell us about your infrastructure and workload needs. We chose a few based on your scenario.
Select your preferred deployment
Hosted
Dedicated off-prem
On-prem
Your data centre + edge
Public cloud
Public cloud only
Hybrid
Mix of on-prem and cloud
Select the workloads you need
Databases
Oracle, SQL Server, SAP HANA, open-source

Key benefits:

  • Instant, space-efficient snapshots

  • Near-zero-RPO protection and rapid restore

  • Consistent, low-latency performance

 

AI/ML and analytics
Training, inference, data lakes, HPC

Key benefits:

  • Predictable throughput for faster training and ingest

  • One data layer for pipelines from ingest to serve

  • Optimised GPU utilization and scale
Data protection and recovery
Backups, disaster recovery, and ransomware-safe restore

Key benefits:

  • Immutable snapshots and isolated recovery points

  • Clean, rapid restore with SafeMode™

  • Detection and policy-driven response

 

Containers and Kubernetes
Kubernetes, containers, microservices

Key benefits:

  • Reliable, persistent volumes for stateful apps

  • Fast, space-efficient clones for CI/CD

  • Multi-cloud portability and consistent ops
Cloud
AWS, Azure

Key benefits:

  • Consistent data services across clouds

  • Simple mobility for apps and datasets

  • Flexible, pay-as-you-use economics

 

Virtualisation
VMs, vSphere, VCF, vSAN replacement

Key benefits:

  • Higher VM density with predictable latency

  • Non-disruptive, always-on upgrades

  • Fast ransomware recovery with SafeMode™

 

Data storage
Block, file, and object

Key benefits:

  • Consolidate workloads on one platform

  • Unified services, policy, and governance

  • Eliminate silos and redundant copies

 

What other vendors are you considering or using?
Thinking...
Your personalized, guided path
Get started with resources based on your selections.