New Pure Storage Survey Details the Critical Impact of IT on Global Sustainability Initiatives

London, UK. – December 7, 2022 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, in partnership with Wakefield Research, released a new report identifying the critical impact of IT on environmental sustainability and the challenges present in addressing the urgent and growing demands for IT to be accountable drivers of change.

The new report, “Drivers of Change: Pure Storage IT Sustainability Impact Survey 2022,” examines the opportunities for IT professionals to collaborate with enterprise sustainability directors to navigate reductions in the environmental footprint of their organisations.

Survey Highlights in the UK: 

The survey, fielded among 1,000 sustainability program directors, saw consistent results in all global markets surveyed, including the U.S. (400), U.K. (200), France (200), and Germany (200).

Highlights from the “Drivers of Change” report include:

• Half of Sustainability Managers in the UK Are Behind on Sustainability Goals: Most sustainability managers in the UK – 73% – say their company’s leadership is treating sustainability initiatives as a priority, with the majority planning to meet sustainability goals within three to seven years (55%). However, only about half (51%) of those surveyed in the UK say they are on track with their goals.
• Technology Plays a Critical, Growing Role in Driving Sustainability Initiatives: An overwhelming 90% of sustainability program managers in the UK agree that companies cannot reach their sustainability goals without significantly reducing their technology infrastructure energy usage. This problem will grow more dire as 76% predict the impact of technology infrastructure on a company’s carbon footprint will increase in the next 12 months.
• Misalignment of IT and Sustainability Teams in Purchasing Decisions: Even as tech’s carbon footprint grows, 63% of respondents in the UK say vendors’ sustainability is likely to be overlooked during the vendor selection process. This could be allayed by getting sustainability managers’ input earlier, but nearly two in three (64%) say they only become involved after the technology purchasing process has already begun.
• IT Team Support of Company Sustainability Initiatives is Dire: More than any other function (i.e. finance, leadership, operations), IT was identified as not taking the necessary steps to support their company’s sustainability goals (33%). Less than half (46%) say their IT team is taking proper considerations about sustainability when making decisions about technology purchases.

Industry Significance: 

Data centres currently account for 1% of global electricity consumption today. The World Economic Forum estimates that digitisation generated 4% of global greenhouse gas emissions in 2020 alone, however, if brought to scale digital technologies could reduce emissions by 20% by 2050.

Data centres and digitisation play an undeniably important part in any corporate sustainability strategy. While sustainability managers are working towards meeting critical environmental goals, they can’t do so without more sustainable IT infrastructure marked by high efficiency, scalability, and simplicity. 

As a result, there is a tremendous opportunity for IT professionals to help their organisations make strides in reducing their environmental footprint. By building and adopting sustainable technology infrastructure, supported by innovative, efficient, and scalable IT vendors, IT teams have the potential to make a significant and immediate impact through technology engineered to use significantly lower power, lower cooling, and far less waste.

Executive Insight: