Mercedes F1 and Pure Storage - Driven by Data

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Mercedes-AMG Petronas F1 Team is turning instincts into action with the agility to make bold, triumphant moves. See how this winning Formula 1 team is transforming bottlenecks into breakthroughs with Pure.

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Data Fueled, Race Ready

Formula One racing requires instinct. Seconds matter. And fast, agile access to data is key to your competitive edge.

Lowering Costs
Mercedes transports IT equipment to every race—assembling the hardware on-site. Pure’s simplicity means admins spend hours on setup, instead of days. And the smaller footprint of Pure arrays reduced the team’s rack space by 68%.

Driving with Data
Each car is fitted with more than 200 physical sensors that collect data for analysis. This allows engineers, analysts, and race strategists to glean every possible insight to continually improve car performance.

Powering Performance
Data powers instinct and insights to fine-tune car performance, keep drivers safe, inform pit-stop strategies, and more. The cars’ instrumentation generates more than a billion data points and terabytes of data.

“The best driver can only perform if there’s access to reliable data. Because it’s all about data.”

Toto Wolff

Team Principal and CEO

How Technology Drives Breakthroughs

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