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Mercedes-AMG Petronas F1 Team is turning instincts into action with the agility to make bold, triumphant moves. See how this winning Formula 1 team is transforming bottlenecks into breakthroughs with Pure.
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Data Fueled, Race Ready
Formula One racing requires instinct. Seconds matter. And fast, agile access to data is key to your competitive edge.
Lowering Costs
Driving with Data
Powering Performance
Lowering Costs
Mercedes transports IT equipment to every race—assembling the hardware on-site. Pure’s simplicity means admins spend hours on setup, instead of days. And the smaller footprint of Pure arrays reduced the team’s rack space by 68%.
Driving with Data
Each car is fitted with more than 200 physical sensors that collect data for analysis. This allows engineers, analysts, and race strategists to glean every possible insight to continually improve car performance.
Powering Performance
Data powers instinct and insights to fine-tune car performance, keep drivers safe, inform pit-stop strategies, and more. The cars’ instrumentation generates more than a billion data points and terabytes of data.
“The best driver can only perform if there’s access to reliable data. Because it’s all about data.”
Toto Wolff
Team Principal and CEO
How Technology Drives Breakthroughs
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Put your team behind the wheel. See how easy it is to drive the industry's most advanced native scale-out file and object storage with FlashBlade. No hardware, no setup, no cost—no problem.

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Making Breakthroughs with Data

For Mercedes-AMG Petronas Formula One, there’s more to winning than the checkered flag. Agility, insight, and speed are how the organisation wins off the track, too. Find out how Mercedes F1 gets the confidence to turn instinct into outcomes and move ahead of the competition.

Get the guide to learn:

  • Why Mercedes F1 chose Pure Storage as its strategic partner to build a cutting-edge, competitive data centre.
  • The ground-breaking performance improvements Mercedes F1 gained with Pure under the hood.
  • Five steps to help you turn data bottlenecks into breakthroughs.
Get the Guide
Find out how Mercedes F1 gets the confidence to turn instinct into outcomes and move ahead of the competition.
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