Pure Storage Introduces Data Hub Architecture

Eliminates Data Silos to Power AI, Analytics, and Cloud-Native Applications


Sydney, Australia – September 13, 2018 — Pure Storage (NYSE: PSTG), the all-flash storage platform that helps innovators build a better world with data, today introduced a data hub, the company’s vision to modernise storage architecture for unstructured, data-intensive workloads. Built on Pure Storage FlashBladeTM, Pure’s data hub is designed to be truly data centric and enable organisations to effectively utilise today’s most critical currency – data.

To innovate and survive in a business environment that is increasingly data-driven, organisations must design infrastructure with data in mind and have complete, real-time access to that data. Today’s mainstream solutions were designed for the world of disk and have historically helped create silos of data. A data hub is designed to deliver, share and unify data to ultimately unlock unprecedented value.

"More and more Australian organisations are exploring initiatives around AI and real-time data, but are at risk of not being able to realise these aspirations. Today’s data is largely stuck in silos and the storage industry as a whole is still too concerned with just that — storage. For organisations to get the most out of data, they need to focus less on storing it, and more on unifying and sharing it for real impact,“ said Mark Jobbins, VP of Technical Services, Asia Pacific & Japan, Pure Storage. “Data Hub is Pure Storage’s vision to refocus the storage industry around data sharing, helping organisations in Australia and across the globe truly put their data to work and tap the potential of AI.”

Today, organisations rely on four inherently siloed analytics solutions: Data warehouse, data lake, streaming analytics and AI clusters. A data hub integrates the most important features of these four silos and unifies them into a single platform. A data hub must have four key characteristics:

High-throughput for both file and object storage. Backup and data warehouse appliances require massive throughput for mainstream, file-based workloads and cloud-native, object-based applications.

True scale-out design. The power of data lake is its native, scale-out architecture, which allows batch jobs to scale limitlessly as software -- not the user -- manages resiliency and performance.

Multi-dimensional performance. Data is unpredictable and can arrive at any speed – therefore, organisations need a platform that can process any data type with any access pattern.

Massively parallel. Within the computing industry, there has been a drastic shift from serial to parallel technologies, built to mimic the human brain, and storage must keep pace.

"For decades, the storage industry has been a laggard. Not only has storage failed to keep up with advances in networking and compute, it has become a roadblock to innovation,” said Ritu Jyoti, Program Vice President, Systems Infrastructure Research Portfolio at IDC. “In the era of AI and real-time analytics, roadblocks have the potential to disrupt Fortune 500 companies within a short span of time. It is time for a paradigm shift for storage -- a new dynamic architecture, purpose-built for modern challenges."

ElementAI, a company that delivers cutting-edge AI products at scale for enterprises, has seen first-hand the need for a fundamental shift in storage architectures that puts the emphasis on data share and delivery rather than data storage alone.

"To keep pace with modern innovation, enterprises need to jumpstart modern AI initiatives -- but are often burdened with legacy data silos, in particular data lakes,” said Jean-Francois Gagne, Founder and CEO of ElementAI. “To build more powerful products and results, data needs to be unified and delivered rather than simply captured and stored. A data hub is the vision for a new storage architecture designed for this evolution, purpose-built to power the next generation of AI products."

“Enterprises in every industry are working to build their future with AI,” said Jim McHugh, vice president and general manager of Deep Learning Systems at NVIDIA. "While NVIDIA delivers leaps in innovation and performance to power AI, data is the fuel and the storage industry must keep pace. The data hub architecture will assist customers in modernising their storage infrastructure to maximise the compute power required for AI."

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About Pure Storage
Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment.  One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximise the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Analyst Recognition
Gartner July 2018 Magic Quadrant for Solid-State Arrays
IDC MarketScape for All-Flash Arrays

Pure Storage, the "P" Logo, Evergreen, FlashBlade and Pure1 are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Press Contact
Nidhi Gorai for Sling & Stone
nidhi@slingstone.com, +61 412 297 355


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