Pure Storage and Arrow sign agreement to Drive Adoption of All-Flash Storage in EMEA

With Arrow Deal, resellers in Europe, Middle East and Africa benefit from value-added services to accelerate broad all-flash storage deployment

London, UK. — May 20, 2015 — Pure Storage, the market’s leading independent solid-state array vendor and Arrow today announce an agreement to drive adoption of the Pure Storage all-flash array via Pure Storage channel partners, within Europe, the Middle East and Africa (EMEA).

For the channel community, flash storage opens up new growth opportunities within the storage market. Arrow is adding extensive value in this segment and incremental services such as deal registration, and proof-of-concept management. A highly specialised team will deliver consulting, professional services, technical support and training on Pure’s solutions - serving reseller needs when implementing flash storage solutions within customer environments.

“It is imperative that there is support from distributors such as Arrow across a region in order to meet the needs of our rapidly expanding channel base,” said James Petter, VP EMEA at Pure Storage. “Our partnership with Arrow in EMEA is central to our strategy and will expand Pure Storage’s reach within markets and across countries, boost VAR recruitment and maintain our commitment to operating as channel-focused business with approximately 50 percent of the transactions sourced by partners. Arrow will offer comprehensive value and choice to our partners.”

About Pure Storage’s P3 Partner Programme

Pure Storage implemented a two-tier distribution strategy, bolstering and supporting local partners and driving adoption of all-flash storage through its P3 Partner Programme. Resellers who join Pure Storage’s P3 Partner Programme will be able to work with Arrow and other distributors throughout EMEA. Adding a regional distribution tier in international markets will broaden support for new customers in new markets and partners through the channel.

About Pure Storage

Pure Storage, the market’s leading independent solid-state array vendor, enables the broad deployment of flash in the data center. The company’s all-flash enterprise arrays offer significant performance and efficiency gains over mechanical disk, at a lower price point per gigabyte stored. Pure Storage FlashArrays are ideal for performance-intensive applications, including server virtualisation and consolidation, VDI, OLTP database, real-time analytics and cloud computing. To learn more, visit:www.purestorage.com.

Connect with Pure Storage:

Read the blog: https://www.purestorage.com/blog 
Converse on Twitter: https://www.twitter.com/PureStorage 
Follow on LinkedIn: https://www.linkedin.com/company/pure-storage

Pure Storage and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

About Arrow

Arrow Electronics (www.arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.

Pure Storage and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Press Contact

Ben Tudor 
Bite Global 
Email: purestorage@biteglobal.com 
Phone: +44 (0) 20 8741 1123

Thorsten Hecking 
Arrow Electronics 
Email: thecking@arroweurope.com 
Phone: +49 (0) 6102 5030 8638

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