Pure Storage Announces Altay Ayyuce as Area Vice President for Australia & New Zealand
Sydney, Australia – March 25, 2025 – Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, announced Altay Ayyuce as Area Vice President of Australia & New Zealand. He replaces Amy Rushall who will return to the US as Area Vice President, Strategy and Development, Americas region for Pure Storage, after over two years in ANZ.
Reporting to Nathan Hall, Vice President & General Manager for Asia Pacific & Japan, Ayyuce brings close to 30 years of leadership excellence in the ANZ IT and telecommunications sectors. He has been with Pure Storage for 5 years and has been instrumental in helping many organisations overcome their business challenges with the Pure Storage Platform.
Industry Significance
The IT landscape in Australia & New Zealand is undergoing significant transformation driven by the rise of consumption-based models, generative AI and ever increasing cyber threats. Recent research commissioned by Pure Storage indicated that over 80% of CIOs and IT leaders in Australia were concerned that their existing IT infrastructure would not keep up with AI advancements. Organisations here need a modern data storage platform that is secure, scalable, flexible, and optimised to unlock the full potential of their data.
Ayyuce’s extensive technology experience, knowledge of the ANZ market and track record of helping his customers transform technology into business outcomes will be a tremendous advantage as they navigate fast-changing trends in AI, hybrid cloud and cyber resiliency.
Companies such as AUCloud (now AUCyber), Cumulus VFX, St George’s Hospital, Toyota Financial Services, and the University of Western Australia have leveraged Pure Storage’s technology to optimise their data.
Executive Insight
“Australia and New Zealand have always been one of our most important markets in the APJ region and we are delighted that Altay has accepted the challenge to lead our business here. He has been a consistently outstanding leader for Pure Storage over the past five years with an unwavering focus on customer success and I am confident he can take us to even greater heights.”
Nathan Hall
Vice President and General Manager, Asia Pacific & Japan, Pure Storage
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
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