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Data Protection

Powerful data resiliency, pure and simple.

Fortify your data and guarantee uninterrupted business operations.

Embrace a cyber-resilient enterprise.
 

Enhance risk mitigation.
Build a scalable, data-resilient architecture for ransomware mitigation and recovery to help avoid costly disruptions to your business.
Ensure safe and secure data.
Defend and secure your data before, during, and after a ransomware attack with the Pure Storage tiered resiliency architecture.
Enable always-on data protection.
Gain reliable, simplified backup and recovery to keep your business running seamlessly.

Unlock the power of simplicity and master data security.

Watch how data security just got a whole lot easier.

Find data protection solutions and use cases.

THE PURE STORAGE PLATFORM

The world’s most consistent data storage platform, ever.

Ditch long-term storage planning. Embrace simple, secure, storage-as-a-service.

Browse key resources and activities for data protection.

Partnering with the leaders of data protection.

Commvault

Optimise data protection with application-aware snapshot management for simplicity.

Rubrik

Simplified data protection with automated backup, instant recovery, and archive.

Veeam

Quickly recover data from anywhere with seamless snapshot management for reliability.

Veritas

Multicloud enterprises gain agility with integrated snapshot-based protection for scale-out data.

What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats. From backups to recovery and data reuse, it covers all techniques that an organisation may use to keep data secure and highly available for its products, services, and operations.

People also ask:

1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data centre has long been one of redundancy. You can’t afford to have your data lost, corrupted, or compromised, so always have a backup. Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack. Data protection also includes disk mirroring, snapshots, clustering, and redundant networks. While the tools available to system administrators have evolved, the general approach to data protection has always been one of resilience through redundancy.

2. What are the benefits of modern data protection?

A proactive, modern data protection offers the advantage of:

  • Active-active clustering for maximum performance and always-on data accessibility
  • The latest data storage technologies to enable high-throughput, low-latency data transfer
  • Predictive analytics for catching data storage issues before they occur

3. How does Pure Storage help streamline GDPR compliance?

The EU General Data Protection Regulation (GDPR) is top of mind for businesses with a global presence. Pure Storage all-flash storage arrays offer built-in security measures like data-at-rest encryption and key management that can help secure your sensitive data and comply with GDPR.

4. Why choose Pure Storage for modern data protection?

The threat and costs of losing data can be devastating and legacy data protection products can’t help you build data resiliency across your infrastructure.

Pure Storage solutions help you address all aspects of data protection with solutions that address ransomware recovery, business continuity and disaster recovery, native replication, and backup and restore. Pure keeps your data safe with:

What we recommend next.
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