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Smartro Delivers Uninterrupted Service with Pure Storage All-Flash Array

Storage efficiency improved with a 7:1 deduplication ratio and enhanced monitoring with the Pure1 cloud-based platform

Seoul, Korea – October 10, 2016 — Pure Storage (NYSE:PSTG), the market’s leading independent solid-state array vendor, today announced that Smartro has selected Pure Storage's all-flash storage array to support its Value Added Network (VAN) switching system implementation project.

With this storage implementation, Smartro achieved 0.25ms latency and a 7:1 deduplication ratio to improve storage efficiency, as well as system performance and reliability. In addition Smartro simplified monitoring and improved the administrator's productivity by using Pure Storage’s Pure1 cloud-based support service.

Smartro, a 24/7 payment service provider, carried out a VAN switching system implementation project in order to provide authentication service seamlessly. After reviewing a variety of products, Smartro determined that Pure Storage's FlashArray offers the most reliable hardware and software system.

Smartro successfully deployed Pure Storage all-flash array with goal of minimizing time and costs for service recovery from storage failure in mission-critical applications. After the implementation, the company was able to minimize service downtime with performance and reliability optimized to a virtual server environment. Also, it achieved 0.25ms latency on average. In addition, it was able to reduce the volume of data by about 85 percent thanks to Pure Storage's inline data compression and deduplication technologies. With the 7:1 data reduction rate, the company saved more storage space than expected and was relieved from the burden of future capacity expansion.

Pure Storage FlashArray, which is built on an architecture optimized for flash memory, provided unmatched reliability through redundancy of all major components without service interruption. Pure1, Pure Storage's cloud-based proactive management and predictive support, helped the company increase the operational and management efficiency of storage.

"The switching system is critical for us to provide a seamless service in case a problem occurs in our VAN system," said Hyun-mo Yang, director of IT division at Smartro. "Pure Storage's outstanding performance and reliability allowed us to ensure our business continuity."

"As competition is getting fierce in the storage market, flash arrays are getting more popular with the excellent performance for the price and operational convenience," said Min-woo Kang, Country Manager Korea, at Pure Storage. "Catapulting the success with Smartro, we will keep on working to expand our presence in mission critical areas."


About Pure Storage

Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with Smart Storage that is effortless, efficient and evergreen. Pure Storage offers two flagship products: FlashArray//m, optimized for structured workloads, and FlashBlade, ideal for unstructured data. With Pure's industry leading Satmetrix-certified NPS score of 83, Pure customers are some of the happiest in the world, and includes organizations of all sizes, across an ever-expanding range of industries.


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Analyst Recognition:

Gartner Magic Quadrant for Solid-State Arrays

Pure Storage, Evergreen and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.



Media Contacts:

Julia André

Pure Storage  

International PR


Min Communication Korea

Joon Kim


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