Skip to Content
Disk is Done.

The Benefits of All-flash.
Better Economics than Disk.

Join the all-flash era, and say goodbye to disk forever.

A New Era of Data Storage

Slash energy costs and have always-on data repositories. Forget about overspending with up to 40% lower TCO.

Technical Thought Leadership

The All-flash Data Center Is Imminent

The days of hard disk drives (HDD) are at an end. Replace HDDs with all-flash storage  to reap economic, sustainability, and reliability benefits.

Resources and Insights

Your Disk Migration Easy Button

Rapidly migrate your HDD platform to the Pure//E™ Family, and access the industry's best all-flash storage.

Unlock Savings with All-flash

Redefine expectations with the performance of all-flash at the cost of traditional HDDs—under $0.20/GB.

Achieve Massive Energy Savings

Slash your energy bills by achieving 1 watt per terabyte, backed by the Pure Storage energy efficiency SLA.

Don't Settle for Just Anyone's SSDs

DirectFlash™ modules (DFMs) aren’t just off-the-shelf SSDs; they’re a paradigm shift for modern storage.

Always Getting Better

Don’t just settle for bug fixes. With Evergreen®, get software improvements every month with no disruption.

Set Your Data Free

Say goodbye to data trapped in offline archives. Deliver business results sooner with always-available data.

Calculate Your Savings

Optimize Your Storage Costs

Discover Your Savings
What is your total storage capacity required (effective)?
30 PB


Pure Storage
Data Center Space
Data Center Space: The physical data center space cost of the storage array, usually calculated per rack or Rack Unit.
Operations: The "people" operations cost for managing your storage. Usually calculated per full time employee (FTE) or contractor.
Direct Energy
Direct Energy: The power cost of running your storage arrays excluding cooling. Calculated per cost/kWh for grid or generator energy usage.
1,233,700 kWh
387,829 kWh
Cooling Energy
Cooling Energy: The power cost of cooling required for your storage arrays. Calculated per cost/kWh for grid or generator energy usage.
513,219 kWh
161,337 kWh
You save 55,571 kWh annually with Pure!
Estimated 6-year cost savings
Compared to Competitive Disk Solutions
Total Cost Savings
Total Energy Savings

The End of HDD in the Enterprise

​​Our prediction is that no new enterprise HDDs will be sold by 2028. Learn how you can finally go all-flash for your data repository at an acquisition cost equal to or below disk.

  • The imminent end for HDD technology
  • Differences between HDD, SSD, and DirectFlash
  • TCO savings with an always-on all-flash repository storage
Download the White Paper
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Featured Solutions

Pure//E Family

Benefits of all-flash. More economical, efficient, and everlasting than disk.

Do Storage Differently

Experience hassle-free, enterprise storage that meets all your ever-changing needs.

Sustainable Storage

Save with enterprise storage that uses less power, saves space, and lasts longer.


Prepare for cyberattacks and build the most resilient architecture for the fastest return to normal operations.

AI & Analytics

Accelerate time to business insights for a competitive advantage while simplifying data storage.

Pure Protect™ //DRaaS

Get a simple, cost effective, on-demand, disaster recovery as a service (DRaaS) that offers native public cloud protection for VMware.

Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494


Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.