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ICAP & Pure

Pure Proves to Be a Sound Investment for Alistithmar Capital

When the shortcomings of ICAP's aging storage solution became a hindering factor affecting application performance, ICAP switched to Pure Storage for 'simply incomparable' performance improvements.


Alistithmar Capital (ICAP) is a leading brokerage and financial services company facilitating thousands of real-time trades daily. With milliseconds determining whether its customers gain or lose money, Alistithmar Capital (ICAP) can’t afford application performance issues or downtime that could impact the firm's reputation and customer retention. For high performance, easy upgrades, and winning TCO, ICAP relies on Pure Storage.


  • Financial Services


  • EMEA

Use Cases

  • Accelerate Core Applications
  • Modernize Data Protection



Legacy storage was not meeting performance expectations, causing risk to ICAP's reputation. Maintaining this aging storage also required significant IT management overhead. ICAP needed a modern storage platform to support the introduction of innovative services that would future proof their business model.


Business Transformation

  • Improves performance and availability of brokerage platform
  • Supports long-term service innovation roadmap
  • Ensures customers always have up-to-the-millisecond data

IT Transformation

  • Delivers significant improvement in application performance
  • Frees valuable IT resources to focus on innovation
  • Delivers a 3.5:1 storage ratio

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