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Innovazione
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16-18 giugno, Las Vegas
Pure//Accelerate® 2026
Scopri come trarre il massimo dai tuoi dati.
Pure Storage + SoftBank
Powering Next-Generation Cloud and Services Innovation
When this ground-breaking company needed uncompromising data availability and data integrity in the storage layer behind its many cutting-edge services, SoftBank selected Pure Storage®.
Challenges
SoftBank requires high-availability storage infrastructure to ensure uninterrupted services delivery without compromise, even in the wake of natural disasters. Success of its modern cloud services in new business opportunities depends on cost-efficiency and performance. Machine learning and artificial intelligence projects like the development of a native Japanese LLM need data integrity and five-nines availability.
Results
SoftBank minimizes risk of data loss by relying on the flexible, software-centric Pure Storage architecture that can be upgraded without disruption and in a modular way. The company supports business continuity in a country prone to natural disasters by synchronously replicating data between sites. Faster and more reliable storage performance for SoftBank’s core office automation system improves employee experience and increases productivity. With the Pure Storage architecture, SoftBank has the performance, availability, and data integrity needed to build and run machine learning and artificial intelligence applications.
Uptime
99.999%
With multiple ways to deliver business continuity
Billion Parameters
390
in homegrown Japanese LLM project
Introduction
SoftBank is a leader in the telecommunications industry in Japan with large-scale multidimensional next-generation cloud infrastructure and services. The company serves more than 40 million mobile subscribers and is expanding into non-telecom lines of business. SoftBank selected Pure Storage as its storage layer for cutting-edge services, driving innovation and better customer service.
“Pure Storage gives us the operational agility and cost-efficiency to upgrade storage facilities when we need to, based on our engineering strategy and service availability requirements.”
Dr. Ashiq Khan
Head of Unified Cloud & Platform Division, SoftBank Corporation
SoftBank Corp., Our G.O.A.T. Breakthrough Award Winner for APJ
SoftBank Corp. serves 40+ million mobile subscribers in Japan. Pure Storage plays an important role in SoftBank’s multi-domain ICT platform, ensuring data integrity and availability. SoftBank is now focusing on new innovations, including AI/ML.
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