Historias de clientes
REWE International

REWE International Powers Logistics to Feed Europe

European food retailer supports faster logistics that gets food onto shelves and into homes faster.

Summary

REWE International needs a strong digital foundation to speed up logistics and get goods onto the shelves faster. With Pure Storage® FlashArray™, the company can accelerate response times and deliver more modern shopping experiences for customers, including Click & Collect services.

Industry

Retail

GEO

EMEA

Use Cases

Accelerate Core Applications
Modernize Data Protection

Website

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Challenges

REWE International needed to replace its end-of-life storage with a future-proof technology. The new storage solution needed to handle large workloads supporting logistics, administrative tasks, and new customer-facing shopping services.

Results

Business Transformation

Improves customer experiences with fast and reliable data
High resilience guards against potential data loss caused by cyberattacks
Positions the IT environment for a migration to hybrid cloud

IT Transformation

Supports the development of new applications and customer services
Fast response times of 1-3 milliseconds help improve productivity
Shrinks storage footprint with 3:1 data reduction and high efficiency

“With Pure, our employees always have updated merchandise data on hand. We can better leverage data to serve consumers and provide them with a modern shopping experience.”

Michael Pehboeck

Head of IT Infrastructure, REWE International AG

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