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Flash 101

Software Separates the All-Flash Array Winners from the Losers

With the Flash Memory Summit in Silicon Valley this week and VMworld next, there’s been a plethora of announcements promoting the latest and greatest in all-flash storage. (Pure is no exception—you can see our news here.) So much competition certainly validates the all-flash storage market, but navigating this increasingly cacophonous landscape can appear daunting. And…
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$40m for Honing the Keys to the Flash Storage Kingdom

Pure Storage held our coming out stealth party last August, and one year on we find ourselves announcing a $40m fund raise (see below) and in final preparations for our next major product release (come see it at VMworld). It has certainly been a tumultuous year: Every month it seems a new flash storage product…
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Why eMLC is No Longer Necessary

There is a lot of confusion today when I meet with customers on what constitutes enterprise flash. Some array vendors claim eMLC (Enterprise MLC) flash is an absolute necessity for a reliable all flash array.  This is a myth but I am afraid I can take my share of the blame. Five years ago, I made the switch from…
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Debunking the Flash Myths

According to Gartner, the market for all-flash storage is going to approach $4B in 2015. Given these high stakes and ongoing brouhaha between hardware-centric flash appliances and new software-centric flash storage arrays, it’s no surprise that there’s substantial misinformation out there. To attempt to shed some light on the controversy, George Crump of Storage Switzerland…
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Video Blog: Pure Storage Architecture Whiteboard Session

Talking to customers about flash and the Pure Storage FlashArray is fun.  New technology, new architectures, new approaches…all the stuff that makes for really good technical exchanges with customers, and makes my job the best of my career.  There comes a point in almost every customer meeting I have that it hits people that “wow…this…
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