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Flash 101

More Bang for Your Storage Buck

We just interviewed a candidate from a fellow upstart storage company. This gentlemen took a logo’ed coffee mug on every sales call. He told the customer to just display the mug prominently when meeting with their incumbent storage vendors to get a substantially better deal. With Pure facing a competitive brouhaha with EMC over all flash storage arrays…
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Software Separates the All-Flash Array Winners from the Losers

With the Flash Memory Summit in Silicon Valley this week and VMworld next, there’s been a plethora of announcements promoting the latest and greatest in all-flash storage. (Pure is no exception—you can see our news here.) So much competition certainly validates the all-flash storage market, but navigating this increasingly cacophonous landscape can appear daunting. And…
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$40m for Honing the Keys to the Flash Storage Kingdom

Pure Storage held our coming out stealth party last August, and one year on we find ourselves announcing a $40m fund raise (see below) and in final preparations for our next major product release (come see it at VMworld). It has certainly been a tumultuous year: Every month it seems a new flash storage product…
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Why eMLC is No Longer Necessary

There is a lot of confusion today when I meet with customers on what constitutes enterprise flash. Some array vendors claim eMLC (Enterprise MLC) flash is an absolute necessity for a reliable all flash array.  This is a myth but I am afraid I can take my share of the blame. Five years ago, I made the switch from…
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Debunking the Flash Myths

According to Gartner, the market for all-flash storage is going to approach $4B in 2015. Given these high stakes and ongoing brouhaha between hardware-centric flash appliances and new software-centric flash storage arrays, it’s no surprise that there’s substantial misinformation out there. To attempt to shed some light on the controversy, George Crump of Storage Switzerland…
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