It’s time to accelerate the entire business with flash storage products that simplify everything, empower developers, and deliver next-gen analytics.


Pure Data-Centric Architecture provides all the storage services you need – block, VM, file, or object – to consolidate everything. Power your databases, virtual machines, containers, analytics, and webscale apps, with effortless all-flash shared accelerated storage performance and enterprise-grade availability.


Pure solutions are always-on, always fast, and always secure. They’re self-managing, and plug-n-play simple. They’re also cloud-connected, giving you the agility of cloud-based management, predictive analytics, and unrivaled support and protection.


Our software-defined storage is always efficient. We save you 10x on space and up to 10x on flash while consolidating all your tiers and workloads. And we deliver that efficiency via zero compromise data services that are fully automatable and extensible for self-service consumption.


Get increasing performance and savings every year. Buy once, and your SaaS-like subscription to software and hardware innovation delivers next-gen storage breakthroughs, like the 100% NVMe//X, without disruption, downtime, or data migration.

Consolidate and Accelerate Everything

FlashArray//X delivers the 100% NVMe performance of shared accelerated storage in the smallest footprint: now up to 3PB in 6U. Get set to consolidate and turbocharge all your latency-sensitive apps, DBs, and VMs.


Pure Storage is delivering the ultimate in business continuity – RPO zero and RTO zero – and it’s included with your FlashArray, or a simple Evergreen upgrade. Set up in minutes. No need for a third site. No kidding.

Discover Insights Hidden In Your Data

FlashBlade™ harnesses the power of today’s data – at scale. Run analytics, simulations, and software development 10x faster. Empower data scientists, developers, and the next generation of AI with effortlessly simple and scalable shared accelerated storage.

Deploy Your Cloud Fast, Then Scale Without Compromise

Shorten your time to value with FlashStack™ – converged infrastructure solutions backed by Cisco Validated Designs. Pre-tested and a snap to deploy, FlashStack scales compute, networking, and storage – independently and non-disruptively – giving you a cloud that easily adapts to meet the needs of your enterprise.

Powered by Purity

Purity delivers a full complement of rich, software-defined data services – including industry-leading data reduction, proven 99.9999% availability, non-disruptive everything, built-in data protection, global flash management, endless extensibility, and effortless simplicity. It’s powerful, it’s agile, it’s Pure.

Pure1 Makes the Rest Easy

Pure Data-Centric Architecture takes care of itself. Our Pure1® AI-driven management, analytics, and support platform combines a self-managing design with ultra-proactive support, full stack analytics, and the global intelligence of Pure1 Meta. After plugging in your system, you’ll find there’s not much else for you to do.

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“The three words I’d use to describe Pure Storage arrays are: simple, reliable and fast.”
Steve Young, CTO
Judson ISD
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“We went from 50 racks of disk down to five racks of Pure Storage.”
Alex Patent, Global VP
The Nielsen Company
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“For the first time, we’re excited about storage.”
Jason Strom, IT Manager
Factory Motor Parts

Storage That Gets Better With Age

Cloud-model all-flash storage doesn’t grow old. With our Evergreen Storage Subscription, you get all of our storage hardware and software innovations – like DirectFlash™ and fully PCIe/NVMe arrays – while enjoying disruption-free performance as you grow and expand. No forklift upgrades, no TB re-buys, and no data migrations.

The Game Changers

What’s made us a 2017 IDC MarketScape leader?
A strategy for the future.

Pure Leads the All-Flash Revolution

We’re market leaders because we’re constantly innovating, and delivering that innovation to you. Don’t take our word for it – read the Gartner Magic Quadrant report.

An Unmatched Customer Experience

The comprehensive simplicity of our products and our undying commitment to customer satisfaction have generated many loyal fans. With a Satmetrix-validated 2018 NPS score of 86.6, we’re in the top 1% of businesses in customer satisfaction, and the #1 recommended technology vendor by a wide margin.


We’re so certain you’ll love your Pure Storage, we offer a simple money-back guarantee. It’s the Love Your Storage Guarantee, and there’s nothing else like it in the industry. If you’re not completely satisfied, you can return it for a full refund. Period.

Gartner names Pure Storage a Leader in the 2018 Magic Quadrant Solid-State Arrays 5 Years in a Row

Get the analysis you need to choose the best Solid-State Arrays for your business.

By downloading the report, we believe you'll gain insights into:

  • The flash storage futures market overview
  • Gartner’s evaluation of vision, strengths and cautions for each vendor
  • Why Pure Storage was named a LEADER