The Data Platform for the Cloud Era

Gain the speed, agility, and intelligence you need with a platform that maximizes the power of your data.


See how you can be fast and agile everywhere, and glean intelligence from analyzing data, at massive scale, in real-time.


Our Data Platform provides all the storage services – block, VM, file, or object – you need to consolidate everything, whether databases, virtual machines, analytics, or webscale. Picture that, with “6-9s” availability.

Powered by Purity

Purity delivers a full complement of rich, software-defined data services – including industry-leading data reduction, proven 99.9999% availability, non-disruptive everything, built-in data protection, global flash management, endless extensibility, and effortless simplicity. It’s powerful, it’s agile, it’s Pure.

Consolidate and Accelerate Everything

FlashArray is the turbo-charger for all your latency-sensitive apps, DBs, VMs, and desktops. Every FlashArray features the same chassis and Purity software, so you choose: //M for general purpose consolidation, and now //X for highest performance in the smallest footprint. You can’t go wrong – all FlashArrays are Evergreen upgradeable.


Pure Storage is delivering the ultimate in business continuity – zero RPO and zero RTO – and it’s included with your FlashArray, or a simple Evergreen upgrade. Set up in minutes. No need for a third site. No kidding.

Discover Insights Hidden In Your Data

Today, data is everything, and FlashBlade™ is designed to harness the power of that data at scale. Run your analytics, simulations, and software development 10x faster. Empower your data scientists, developers, and media specialists with all-flash storage so effortlessly simple and compact they can manage it themselves.

Deploy Your Cloud Fast, Then Scale Without Compromise

Shorten your time to value with FlashStack™ – converged infrastructure solutions backed by Cisco Validated Designs. Pre-tested and a snap to deploy, FlashStack scales compute, networking, and storage – independently and non-disruptively – giving you a cloud that easily adapts to meet the needs of your enterprise.

We Make All the Rest Easy

A cloud-era data platform takes care of itself. Pure1®, our cloud-based management, analytics, and support platform, expands the self-managing, plug-n-play design of our products with the machine learning predictive analytics and continuous scanning of Pure1 Meta. Paired with our ultra proactive support, you’ll find that once you plug in your all-flash array, there’s not much else for you to do.

“The three words I’d use to describe Pure Storage arrays are: simple, reliable and fast.”
Steve Young, CTO
Judson ISD
“We went from 50 racks of disk down to five racks of Pure Storage.”
Alex Patent, Global VP
The Nielsen Company
“For the first time, we’re excited about storage.”
Jason Strom, IT Manager
Factory Motor Parts

Storage That Gets Better With Age

Cloud-era flash storage doesn’t grow old. With our Evergreen Storage Subscription, you get all of our hardware and software innovations – like DirectFlash™ and fully PCIe/NVMe arrays – while enjoying disruption-free performance as you grow and expand. No forklift upgrades, no TB re-buys, and no data migrations.

The Game Changers

What’s made us a 2017 IDC MarketScape leader?
A strategy for the future.

Pure Leads the All-Flash Revolution

We’re market leaders because we’re constantly innovating, and delivering that innovation to you. Don’t take our word for it – read the new 2017 Gartner Magic Quadrant report, which names us a leader for the fourth year in a row.

Our customers put us in the top 1%

The comprehensive simplicity of our products and our undying commitment to customer satisfaction have generated many loyal fans. With a Satmetrix-validated 2016 NPS score of 83, we’re in the top 1% of businesses in customer satisfaction, and the #1 recommended technology vendor by a wide margin.


The Gartner SSA TCO Reality Check found companies realizing ROI in 5.4 months compared with previously installed disk-based systems. Add to that the TCO savings inherent in our Evergeen Storage model and you’ve got a profoundly compelling argument for switching to Pure Storage all-flash.


We’re so certain you’ll love your Pure Storage, we offer a simple money-back guarantee. It’s the Love Your Storage Guarantee, and there’s nothing else like it in the industry. If you’re not completely satisfied, you can return it for a full refund. Period.

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