Reduce Data Storage Costs
Reduce your total cost of ownership (TCO) for storage and save more than 50% over traditional forklift upgrades. Get modern storage with the freedom to upgrade, expand, and continuously innovate.
Simplify Your Storage Ownership, Forever
Simplify Your Storage Ownership, Forever
Evergreen//Forever™ offers customers a traditional storage purchase with a subscription to continuous software and hardware upgrades to meet your application and workload requirements. Delivered seamlessly, non-disruptively, and with data-in place, Evergreen//Forever is the industry’s leading, customer proven way to buy storage once and keep it forever modern—delivering unequaled IT agility.
Purchase a Pure Storage® FlashArray™ or FlashBlade//S™ with an Evergreen//Forever subscription, and you’ll experience storage that’s always improving and never needs to be replaced. Get enterprise-level data services, tools, and new features, along with upgraded controllers, blades, and flash when you need them.
Reduce your total cost of ownership (TCO) for storage and save more than 50% over traditional forklift upgrades. Get modern storage with the freedom to upgrade, expand, and continuously innovate.
From integration to storage management to upgrades, Evergreen//Forever simplifies everything about the data storage lifecycle. Imagine storage that just works, delivering you 99.9999% of availability—including upgrades.
Purchase and deploy once, and stay modern with seamless, rapid upgrades and expansion, without disruption or re-buying your storage. Scale and modernize as needed without downtime, performance impact, data migrations, or forklift upgrades.
Evergreen//Forever meets your needs today and tomorrow. It’s storage built to keep you agile enough to respond to changing business needs for over 10 years.
Pure users rely on Evergreen//Forever guarantees for satisfaction and effective capacity, along with proactive, premium-level support that delivers real peace of mind.
Feature |
Pure Storage |
Dell EMC |
NetApp |
HPE |
All-inclusive software subscription |
All array features now and in the future |
Limited features |
Limited features |
Limited features |
Non-disruptive HW and SW upgrades across generations |
Truly non-disruptive, data-in-place, modular upgrades |
Vendor history of "forklift" upgrades |
Disruptive upgrades if more than 50% controller utilization |
Limited NDU (not across generations, Nimble only) |
Included controller upgrades to latest generation |
Ever Modern included controller upgrades** |
One-time controller upgrade to next-gen only *** |
None |
One-time, limited controller credit |
No-limit on-demand controller/blade upgrades (Latest generation and higher model) |
Ever Agile (anytime 100% trade-in credit)** |
One-time controller upgrade to next-gen or next-model only *** |
None |
None |
Anytime media |
Capacity consolidation** |
No media trade-in |
None |
One-time media upgrade (Primera only) |
Guaranteed effective capacity (Not just an efficiency ratio) |
Right Size Guarantee™* |
No capacity guarantee |
No capacity guarantee |
No capacity guarantee |
Proven record of delivering on upgrade/trade in promises |
10,000+ controller upgrades, without disruption or re-buy |
New offering, unproven |
Controller upgrade program removed from Keystone |
New offering, unproven (Primera) |
* Right Size Guarantee available at no extra charge on FlashArray//XL
** Ever Agile and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
A Pure Storage Evergreen//Forever subscription delivers value to your organization with storage that is purchased and deployed once and stays modern, virtually forever. Pure’s evergreen architecture makes this possible with seamless hardware and software upgrades and built-in compatibility with future technologies. As your company grows, you can scale storage as needed—without downtime, performance impact, data migrations, expensive leases, or forklift upgrades.
Forklift upgrades are complete overhauls of the IT infrastructure. Old and outdated storage systems are ripped out and replaced with newly purchased technology. The process is complex, wasteful, and time-consuming. Forklift upgrades are driven by architectural incompatibilities between storage generations or limitations in scale-out architectures that can’t add new nodes to existing arrays or clusters.
A non-disruptive upgrade (NDU) is a software upgrade, hardware expansion, and/or component (like a controller, blade, or chassis) replacement that doesn’t impact data availability or performance. In an ideal scenario, it means no downtime, no data migrations, and no degradations in performance.
Evergreen Storage was rebranded to Evergreen//Forever.
We work with the best across all industries. See what customers have to say about Evergreen//Forever.
“With Evergreen we’re always current.”
“With Pure Storage, we can deliver new development environments in minutes, not hours or days.”
Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.
Have a question or comment about Pure products or certifications? We’re here to help.
Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes.
Call Sales: 800-976-6494
Media: pr@purestorage.com
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650 Castro St #400
Mountain View, CA 94041
800-379-7873 (general info)