See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Storage Software for Agile Data Services

Purity gives you the agility you need. Pure Storage® is committed to making every bit of your organization's data available, in the most insightful way possible—so you can take informed action.

Storage Management for Agile Data Services

Storage Software to Power Your Experience

Secure, highly scalable, and easy to use, the Purity operating environment intelligently manages your data—in data centers, at the edge, or in the cloud. Extract greater value from ever-growing volumes of data, simplify data management, and eliminate the silos that throttle innovation.


Be confident that your data is stored securely and with high availability, without sacrificing efficiency. Industry-leading data reduction, non-disruptive upgrades, and workload optimization keep rapid data growth from impacting your business.

Secure and Access Data with High Availability Data Services


Protect your data from disasters and ransomware attacks with built-in capabilities to meet your RTO and RPO service-level agreements and security requirements. Get immutable SafeMode™ snapshots, backup to cloud, and array replication for business continuity.

Protect Data with Storage Backup Software


A single orchestration layer ensures consistency, speeds decisions, and fosters operational agility. Manage, monitor, and analyze with visibility across production systems, cloud platforms, and remote locations.

Data Storage Management, monitoring, and visibility across platforms and systems


Universal data access, from traditional to cloud-generation protocols, addresses your current and future workload demands, connectivity requirements, and application and data mobility needs.

Access with data services anywhere


Seamlessly move data and workloads flexibly, simply, and efficiently. Replication, snapshots, and ubiquitous communication support let you move, shape, analyze, and automatically place workloads and data on the best infrastructure.

Mobiize Data with an Enterprise Storage OS Infrastructure
all flash storage vendor and all flash storage leader

Highest and Furthest Again.

For Ability to Execute and Completeness of Vision in the 2021 Gartner® Magic Quadrant™ for Primary Storage.

What is software-defined storage?

Software-defined storage (SDS) is a storage architecture that decouples storage software from its hardware, giving you greater scalability, flexibility, and control over your data storage infrastructure.

People also ask:

1. Why decouple storage software from data storage infrastructure?

Decoupling storage software from hardware makes your storage services more flexible and agile, allowing you to expand storage capacity quickly and easily. Seamlessly move data and workloads to meet changing business requirements.

2. What are the benefits of software-defined storage?

The primary benefits of SDS include:
  • A simplified storage system for pulling data—agnostic of location—for easier automation
  • Scale-out architecture that can non-disruptively add new capacity when required
  • Greatly reduced storage management costs

3. How does Purity deliver software-defined storage?

Purity is the software-defined heart of Pure Storage’s all-flash arrays. Perks of using Purity include:

  • Industry-leading data reduction 
  • Tier 1 resiliency with zero performance loss 
  • Built-in disaster recovery and protection 
  • Global flash management 
  • Consolidation of cloud and on-premises storage into one hybrid cloud with Pure Cloud Block Store™

With Purity, you can bring a Modern Data Experience™ to your data center.

Don't Take Our Word for It

We work with the best across all industries.

“The Pure Evergreen Storage solution enabled us to avoid a tremendous amount of risk associated with forklift upgrades to replace outdated storage.”

Yasuhiro Ishida
Deputy Director – IT Services Department, DENSO IT Solutions
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