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3:36 Video

The Value of an Enterprise Data Cloud (EDC)

Charlie Giancarlo on why managing data—not storage—is the future. Discover how a unified approach transforms enterprise IT operations.
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00:00
Hi, I'm Charlie Giancarlo, and I've worked in technology my entire professional life. Now over four decades, and now I'm proud to be the CEO of Pure Storage. Pure Storage has led the storage industry since the day we first introduced flash storage to enterprise primary storage. Today I want to speak to you about data and the innovations that Pure is creating that will
00:24
fundamentally change how you will manage data in your business and your future. Businesses today store their data as part of a vertical application stack. This is true whether the data is to be used for production databases, for group file access, as stored on structured data, as backup, as data for AI, or for any other of your applications.
00:47
The problem with this approach is that the stored data is therefore siloed. The data becomes difficult to share. It is not managed as a resource, but is captive to its application. Global policies cannot be placed on how the data is managed because every application stack is different and it's managed independently and often manually. Manual management is labor
01:12
intensive and error prone, which leads to both reliability and security challenges. It's time to automate your storage and manage your data. Today, Pure Storage is announcing a new data storage and management architecture, the Enterprise Data Cloud. An architecture that replaces siloed data storage architecture with a shared data storage
01:35
utility in which data of all types is managed in software by your enterprise policies. It is based on the Pure Storage unified platform where all of your storage across every system and site operates as a global pool orchestrated by software and delivered as a service through APIs.
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No more managing isolated arrays. No more manual processes. Your data services are now software defined, automated by policy, and enforced globally. This eliminates the silos, the duplication, and the complexity that creates excess labor cost and risk. Data becomes more mobile, more accessible,
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and centrally governed. Policies and workflows do the heavy lifting, not custom scripts or manual interventions. And with built-in cyber resilience from the start, it strengthens your security posture without additional complexity. It also adapts smoothly and nondisruptively as your needs change.
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You stay agile, focused on outcomes, not on managing hardware. Enterprise Data Cloud provides you a future where your data is always under software control, always available, more secure, and maximizing its value for your organization. Let us show you how to integrate and automate your valuable data estate together. Thank you.
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Manage your data, not your storage.

Shift from managing storage to governing data. Build a virtualized, API-driven Enterprise Data Cloud with the Pure Storage Platform.
09/2025
Pure Storage FlashArray//X: Mission-critical Performance
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