Evaluate Pure Storage

Management Team

John "Coz" Colgrove

Founder and CTO

John "Coz" Colgrove was one of the founding engineers at VERITAS Software (merged with Symantec in 2005), where his 20-year career culminated as Fellow and Chief Technology Officer for the company's Data Center Management Group. Coz was the primary architect for the hugely successful VERITAS Volume Manager (VxVM) and VERITAS File System (VxFS), and later served in various other engineering, management, and consultative roles. During his time at VERITAS, Coz became one of the industry's foremost experts on optimizing I/O streams and data structures for the unique idiosyncrasies of rotational hard drives, a challenge he's now re-solving for solid-state Flash memory. Prior to VERITAS, Coz was with Amdahl Corporation, where he was a key contributor to the development of the UTS mainframe UNIX operating system kernel.

After leaving Symantec in 2008 to pursue personal interests, he joined Sutter Hill Ventures in the role of Entrepreneur in Residence. It was there he observed the growing acceptance of solid-state storage by enterprises that led him to co-found Pure Storage with John Hayes, with the goal of fully exploiting the advantages of the new technology. Coz is a graduate of Rutgers University, and holds over 70 patents in the areas of computer system and reliable data storage design.

Scott Dietzen


Scott Dietzen is a three-time successful entrepreneur with WebLogic, Zimbra and Transarc, and currently serves on the board of big-data trailblazer Cloudera. Prior to Pure Storage, he was President and CTO of Zimbra, a vendor of open source messaging and collaboration software. Zimbra (acquired by Yahoo! and VMware) was a pioneer of the Web 2.0 and Open Core paradigms. Prior to Zimbra, Scott was CTO of BEA Systems, where he helped craft the technology and business strategy for WebLogic that drove BEA from $61m in annual revenues prior to the WebLogic acquisition to over $1B. Scott came to BEA in 1998 via the acquisition of WebLogic, an innovator in Java and web application server technology. Prior to WebLogic, Scott was Principal Technologist of Transarc (acquired by IBM), a developer of distributed transaction and file sharing systems. Scott earned his Ph.D. and M.S. in Computer Science and B.S. in Applied Mathematics and Computer Science from Carnegie Mellon University.

David Hatfield


With 23 years of experience building high performance global sales, marketing and product delivery teams, Dave Hatfield has held leadership roles at Akamai Technologies, VERITAS Software, Symantec, Limelight Networks and others. Prior to Pure Storage, Dave served as President of SaaS and EVP of Global Sales, Marketing and Services at Limelight Networks. He joined Limelight Networks when it was a small, privately held company and helped build customer operations and strong global channel to deliver its distributed caching, cloud storage and application acceleration solutions to Global 2000 enterprises and governments. Dave led the company to over 800% growth during his tenure, propelling the company into its successful IPO.

Similarly, Dave joined Akamai Technologies before its IPO. While there, he was promoted to lead North American Sales and played a key role in scaling the organization from four customers and $400,000 to nearly 1,400 customers and $160 million in revenue in less than three years. Dave developed his storage industry expertise at VERITAS and later Symantec, following one of the largest enterprise software mergers in history. At VERITAS, he led the #1 sales organization into record year over year revenue growth. He was then promoted to Group Vice President of Sales at Symantec, following the acquisition, where he led an extended organization of nearly 1,000 employees, growing revenues from $600 million to $750 million.

John Hayes

Founder and Chief Architect

John Hayes joined John Colgrove to co-found Pure Storage in 2009 after serving in Yahoo!'s Office of the Chief Technologist, where he investigated web architectures for collaborative development of highly-reliable systems. He joined Yahoo! via the acquisition of Bix, where he was a founding engineer. John's work prior to Yahoo! focused on developing distributed platforms for real-time interpersonal interaction in a variety of areas including entertainment, medicine, psychology, and defense.

During this time, John became interested in the underlying architecture of reliable distributed systems, particularly those built from unreliable components. His diverse experiences have led him to develop new approaches to make today's increasingly complex distributed systems more reliable. John holds a degree in Computer and Systems Engineering from Guelph University in Ontario, Canada.

Matt Kixmoeller

VP, Products

Matt Kixmoeller is a storage veteran who saw first-hand the last major storage technology media upgrade: the move from tape to disk in the backup market. Matt was Vice President of enterprise product management for Symantec's Information Management products, including the NetBackup and Enterprise Vault. Matt oversaw product strategy and vision, engineering direction, and go-to-market activities for this $1B+ global product line. During his tenure, Matt also held similar roles managing other Symantec products such as the Storage Foundation and CommandCentral Storage.

Matt joined Symantec in 2005 as part of the merger with VERITAS Software Corporation. Prior to joining VERITAS Software, he was co-founder of Centrata, a leading provider of IT service management software. He has also held positions with Adaptec and Gemini Consulting (now Cap Gemini, Ernst & Young). Matt holds a degree in engineering from the Massachusetts Institute of Technology.

Bob Wood

VP, Engineering

Bob Wood joins Pure Storage from Harmonic/Omneon. Before joining Omneon in 2009, Wood served as Vice President of File System Engineering at NetApp, where he led a development team spanning five development centers worldwide and was responsible for NetApp's WAFL file system and their next generation clustered file system. Bob earlier served as a Vice President for all software engineering on the original executive team of Decru. Bob then led the integration of the Decru engineering organization into NetApp, after its acquisition. Wood also was a member of the founding team and Vice President of Engineering for a venture-funded software company.

Bob began his career managing development for the Fiery product line at Electronics For Imaging (EFI). Bob holds a Ph.D. in Theoretical Physics from University of Colorado, Boulder. He also holds three U.S. patents, has three patents pending, and has five published papers.

Our team is what differentiates us in the market. Each one of our engineers is committed to producing a quality product.

Christopher Zang

VP, Global Support

Christopher Zang brings over a decade of leadership experience in support and service operations for private and public enterprise technologies to the Pure Storage leadership team. He joins the company from Imperva, where he served as VP of Product Support and Customer Advocacy, and was responsible for building the company’s global support organization. The company was later named one of 2011’s top performing IPOs by Investor’s Business Daily.

Christopher has also held various executive roles at Iron Mountain (IRM), Mimosa Systems (acquired by Iron Mountain), AXS-One (AXO), and IXOS Software (now OpenText). At IXOS Software, Zang helped build the company’s multi-national support and services organization from the ground up. As VP of Support at Pure Storage, he will spearhead development of the company's global customer and partner support organization.

I work with the smartest, most experienced people I've ever worked with -- and each of them takes it upon themselves to do what's right for the company. It's extremely motivating.

Michael Cornwell

CTO, Asia Pacific and Japan

Michael Cornwell joined from Sun Microsystems where he served as Lead Technologist for Flash Memory. He was responsible for development of NAND flash memory technology for Server and Enterprise applications including the first NAND designed for enterprise applications in partnership with Samsung Semiconductor. Michael led creation of world's fastest storage system, Sun Storage F5100 Flash Array, utilizing all-flash design and core building block in TPC-C record-breaking transactional database machine developed by Sun/Oracle. Previously, he was the Manager of Storage Engineering for the iPod division of Apple, Inc. In this role, Michael was instrumental in the adoption of NAND flash in Apple products including iPod and iPhone.

Prior to joining Apple, Inc., Michael worked at Quantum Corporation as a Storage Architect focused on storage telemetry, virtual tape and disk-based backup technologies. Michael holds a Bachelor's Degree in Computer Science from the University of California at Santa Cruz. He has 36 U.S. patents awarded in flash and other storage technologies.

Todd Engle

VP, Operations

Todd Engle serves as VP, Operations for Pure Storage, and is responsible for the company's overall strategic business operations, overseeing product forecasting, manufacturing and supply chain vendor relations. Todd joins Pure Storage after 12 years at Xiotech, where he served as VP of manufacturing. Under Todd's direction, Xiotech successfully expanded its global manufacturing operations, implemented an improved supply chain management system and streamlined its order fulfillment processes, achieving 99-percent on-time delivery and 95-percent production forecast accuracy rates.

Prior to Xiotech, Todd served as director of business operations at Computer Network Technologies, where he successfully automated the company's sales, revenue and production forecasting systems. He holds a BA in accounting from Metropolitan State University.

My job is challenging and rewarding. We are proud of what we have accomplished and very excited about what is ahead of us.

Luanne Dauber

VP, Global Marketing

Luanne "Lu" Dauber is an enterprise executive with nearly 20 years of experience in marketing, product management, product marketing, sales and leadership. She oversees Corporate Marketing at Pure Storage and is responsible for corporate vision and brand, thought leadership, market category creation, field marketing, strategic pipeline planning and acceleration as well as direct marketing. Luanne is adept at building and scaling teams of high performers, managing billion dollar pipeline goals, creating new go-to-market opportunities and executing in hyper-growth environments. She is also a seasoned public speaker and corporate spokesperson.

Prior to Pure Storage, Luanne spent more than a decade at Altera where she led product marketing and product management strategy for the company's portfolio of advanced semiconductor technology used in wireless, networking and storage infrastructure.

Joao (John) Silva

VP, EMEA Channel & Emerging Markets

Since joining Pure Storage in Nov 2012, Joao (John) Silva has helped grow the company’s EMEA reseller/partner and customer base. With a deep knowledge of the channel, 20 years in storage industry sales and marketing, and an extensive technical background, he brings a wealth of experience to Pure Storage. Joao was one of the founding employees to build out 3PAR into EMEA in 2005, and was responsible for establishing their position as leaders in Utility Storage within EMEA. In 2010 at HP, Joao led the 3PAR Ninja team within HP Storage, and helped accelerate the EMEA revenues into a number one position for 3PAR within HP Storage. He was also responsible for enabling HP 3PAR Ninja tools to help accelerate 3PAR sales worldwide within HP. Due to his solid understanding of both storage industry technologies and business dynamics, Joao is able to articulate the company’s value proposition from both corporate and product perspectives. He has also held senior management EMEA roles at HDS and EMC.

A company is only as good as the people it keeps, and our people are simply the best! At Pure we work as a cohesive team with the knowledge that we have leadership in our product, our people, our enthusiasm, our confidence and our aspiration to become number one in the all flash industry.

Matt Burr

VP, America's Sales

As VP of Sales, Matt Burr is aggressively driving the company's domestic sales strategy and expansion. With more than 15 years of Sales and Sales Management experience, Matt excels at building teams and strategies that grow revenue at both early stage companies and large complex organizations. He has held leadership roles within Symantec (via the VERITAS Software acquisition) and most recently Matt led the growth of the Western Region for Limelight Networks yielding 100% growth in revenue during his time.

While at Symantec/VERITAS, he held various roles in Direct Sales, OEM Sales and Field Sales Management with a core focus on emerging products.

Great Engineering and Support teams make the user experience incredible. Spending time with happy customers and potential customers is a ton of fun and we simply could not do it without our Engineering and Support teams.

Joe FitzGerald

VP, and General Counsel

Joe FitzGerald serves as VP, and General Counsel for Pure Storage and is responsible for overseeing and managing legal matters for Pure. With over 20 years of high technology related legal experience, Joe joins Pure after almost 12 years at Symantec (via the VERITAS Software acquisition), where he served as Senior Vice President, Legal & Public Affairs. During his time at Symantec, Joe successfully built a world-class IP program, growing Symantec’s patent portfolio from a literal handful of patents to almost 2000 today. In addition to active involvement in every major strategic transaction, Joe managed the technology licensing, product support, litigation, IP, and brand protection legal teams as well as the Global Government Affairs team that works with governments around the world on cyber security and other regulatory issues. In addition, Joe handled the strategic antitrust and competition related legal issues for this Fortune 500 software company.

Prior to Symantec, Joe worked in-house at a number of Silicon Valley companies including New Focus, Sun Microsystems and Nikon Research Corporation of America. Prior to Nikon, Joe was in private practice at Graham and James in Los Angeles. He holds a BS in Electrical Engineering from Northeastern University, and a JD from Catholic University of America.

Pure represents exactly the type of company that Silicon Valley is known for – a company based on innovation - laser focused on delivering value and performance for customers. Pure examined the problems faced by every enterprise with an outdated storage infrastructure, and answered the basic question: is there a better way? There is - the Pure FlashArray.

Michael Alp

VP, Asia Pacific and Japan

Alp joins Pure Storage from Polycom, where he served as the president of Polycom Asia Pacific and Japan, running all sales and marketing, service and support operations across the region. Previously he was the vice president of the EMC Backup and Recovery Solution and Data Computing Division in EMC APJ, after the Data Domain acquisition where he led the team across the region. Before this, Alp ran the Channels business at EMC and was well known as the architect and driver behind EMC’s aggressive move into emerging and commercial markets through the channel from 2006 to 2009. His 25 years of industry experience also includes positions at Teradata, Oracle Corporation Australia and NCR Corporation.

The industry is seeing some of the most disruptive changes to enterprise storage technology in decades, and at the heart of this is Pure Storage with its innovative use of flash and de-duplication. Pure’s all-flash technology will fundamentally change the way customers run their applications, at the same time delivering a remarkable return on investment.” Alp said. “To be joining Pure Storage’s talented team is an honour and I look forward to extending its leadership and commitment to delivering transformative solutions to businesses and government across the APJ region.”

Kevin Delane

VP, Global Alliances & Business Development

Kevin leads our continued investments in penetrating Global 1000 Enterprises, expanding and deepening our strategic alliances across leading Independent Software Vendors (ISV’s), Hardware companies and Global Systems Integrators and expanding our rapidly growing Service Provider (think cloud computing) relationships, globally. Kevin has 19 years in executive roles at EMC and IO, including leading Global Accounts, OEM, Alliances and Systems Integrator GTM teams and serving as the Head of Operations and Integration for Isilon Systems. He has deep experience in delivering a consistent, global customer experience for customers, in creating leverage through the technology ecosystem and in rapidly scaling businesses from hundreds of millions to billions. He'll also serve as our lead executive on our expanding presence along the east coast, and will be based out of NYC.

Wilson Grava

VP, Latin America

Grava was responsible for Sales, Pre-Sales, Sales Ops, Marketing and Channel for Latin America & the Caribbean at NetApp, a Fortune 500 company. Prior to joining NetApp in 2011, Grava was the VP for LATAM at Symantec, a leader in security and systems management solutions. Previously, Grava was responsible for McAfee’s operations in LATAM. His career began at CA Technologies, where he held technical, Marketing, Acquisitions, Education and International Channel management positions. Grava left Brazil in 1996 to start-up CA’s subsidiary in Venezuela. In 1999 he moved to Mexico to lead the country and then Hispanic Latin America for CA. Grava holds an Executive MBA from ESPM and a BSc in Data Processing from the Universidade Mackenzie, both in Brazil.

Grava lives in the USA since late 2001.

Tim Riitters


Tim Riitters serves as CFO for Pure Storage, and leads the company’s financial and accounting operations worldwide. Tim joins Pure Storage from Google, where he spent 10 years in finance and was responsible for overseeing the company’s annual planning and budgeting processes. Additionally, he led the finance team responsible for predicting revenue trends and increasing revenue opportunities. Earlier in his career at Google, Tim was based in Dublin, Ireland and oversaw the company’s European financial operations, and served as CFO of its European payments business.

Prior to Google, Tim served as a product manager in Siebel Systems' business intelligence applications group and helped this team drive triple digit year over year growth in revenue. Tim began his career at Deloitte where he served both as a consulting manager and auditor and specialized in business intelligence application development, financial systems selection and implementation, business process redesign and M&A auditing and accounting.

Tim holds an MBA from Northwestern University’s Kellogg School of Management (with Honors), and a Bachelor of Science in business from the University of Minnesota (with Honors).

Alex Hesterberg

VP, Worldwide Technical Services Organization

As VP of Worldwide Technical Services Organization, Alex Hesterberg is chartered with focusing Pure's Sales Engineers, Field CTOs, Solution Architects, Professional Services, Training and Certification teams on customer and partner success. Having held leadership roles at high growth companies like Riverbed Technology, Sailthru Inc. and Symantec (via the VERITAS Software acquisition), Alex is passionate about cross-functional alignment within field organizations and always improving the customer experience.

While at Riverbed Technology, Alex built and scaled the Worldwide Riverbed Professional Services organization during Riverbed's period of hyper growth. This organization consisted of Riverbed Consulting, Riverbed Training and Riverbed Certification (RCSA, RSCP). Alex led high-performing Professional Services and Sales teams at Symantec, Customer Success and Sales teams at Sailthru Inc. and started his career as a Project Manager and Database Administrator at Computer Sciences.

James Petter


James Petter joined Pure after 16 highly successful years as a sales leader in EMEA, with specific focus on the UK and Ireland on global account programs for companies including EMC, Cisco, Telstra and Coca Cola. James brings strong operational discipline to Pure Storage, with a proven ability to implement and execute sales strategies that support high growth and high margins. Throughout his tenure James has built a business based on 100% channel in the Commercial marketplace, has created a highly successful business in Public Sector in the UK, and personally has served as an Advisor to the central government.

A graduate of the Royal Military Academy, Sandhurst, James served as an officer in the 2nd Royal Green Jackets for six years. He also holds a BSc from the University of Surrey and a Postgraduate Diploma in Management Studies from Bristol University.

James Petter

Michael Sotnick

VP, Global Channels and Alliances

Michael Sotnick is a channel veteran and was most recently Executive Vice President and Channel Chief at Moovweb. Prior to Moovweb, Michael was Vice President of Worldwide Channels and Alliances at Quest Software (acquired by Dell). He also served as Executive Vice President of Worldwide Field Operations at ActivIdentity, where he was responsible for all customer-facing operations including management of the direct sales and channel team.

Before joining ActivIdentity, Michael was the Senior Vice President of Small and Midsize Enterprise for SAP America, Inc. and was responsible for defining and executing SAP’s channel and partner strategy. Additionally, he was the architect and execution leader of SAP America’s multi-dimensional coverage model for this customer segment. This includes oversight of the SAP reseller channel and related operations.

Prior to SAP, Michael served as Vice President of Partner Sales for VERITAS Software

Corporation (acquired by Symantec in 2005). At VERITAS, Michael established the global multi-tier channel strategy and managed North American Partner Sales. He is a graduate of the University of Hartford in Connecticut.

Michael Sotnick

Yousuf Khan


Yousuf Khan joins Pure Storage from Qualys [QLYS], where he served as the company's first CIO, leading all IT including business applications, product integration, sales operations and IT security. Previously he was CIO of Hult International Business School where he led global IT in establishing their global campus network and delivering an award winning digital education initiative. Before this, Yousuf ran global technology projects and procurement at EF - Education First.

Yousuf holds a BSc Business Management from Kings College, University of London.

Yousuf Khan