Content Created for Your Transformation

Explore how advanced workflow management, powered by Pure Fusion™, Zero Move Tiering, and Rapid Replicas can optimize unstructured and enterprise data. In this session, you’ll learn how these innovations optimize unstructured data management, improve performance, and eliminate inefficiencies.

See how Pure Storage transforms file storage into a scalable, resilient, and intelligent solution. The focus of this session is Pure Storage Enterprise File and its advantages of  secure multi-tenancy, always-on SMB shares, QoS, file analytics, unlimited file system size, and 99.99999% availability. Explore how you can simplify operations with Pure Fusion™ Fleet Management while ensuring enterprise-grade performance and reliability.

Pure Storage is transforming the storage landscape with QLC DirectFlash Modules (DFMs) and Purity software, offering unprecedented power, space, and TCO, delivering the highest densities and optimal performance for workloads including AI. This session will explore Pure Storage storage solution and its adoption by a top-four hyperscaler.

Immediately following the keynote, we’ll unpack the vision behind the enterprise data cloud (EDC), a modern architectural model that helps IT leaders simplify, automate, and future-proof their operations. Built on a unified platform, EDC enables organizations to manage all their data—on-premises, in the cloud, or both— through a consistent, intelligent, and service-driven experience.

Modern enterprises demand an autonomous, self-optimizing storage experience. In this session, discover how Pure1® transforms storage operations with intelligent diagnostics, AI-driven troubleshooting, and other key capabilities, ensuring your infrastructure delivers peak performance with minimal effort.

Discover how Pure Protect™ continues to innovate cyber resilience and disaster recovery workflows by reducing costs and complexity and optimizing VMware spend.  In this session, we’ll share how Pure Protect enables you to actively defend your environment with security partners, secure your applications, and recover with cloud clean rooms and iIsolated recovery environments. Learn how you can automate and build workflows without massive consulting contracts, and use the cloud for a use case it was built for—on-demand resources.

If you're just getting started with automation, we'll show you how to write your first storage provisioning scripts in 10 minutes with just a few simple APIs. If you already have automation in place, we'll share best practices and show you new features to help you unlock new use cases. Through real customer examples and demonstrations, we’ll cover the range of automation use cases and show how Pure Fusion makes automation of storage provisioning and management easy across your fleet of arrays.

Modern databases demand speed, scalability, and efficiency. In this session, we’ll explore how FlashArray//XL™ is built to accelerate database performance, reduce latency, and optimize workload efficiency. Learn how its cutting-edge architecture, intelligent software integration, and enterprise-grade reliability help database administrators unlock new levels of performance and operational simplicity. See real-world use cases and discover why FlashArray// XL is the ultimate storage solution for high-performance databases.

Since 2009, Pure Storage has been thinking differently to solve customer challenges.   We’ve disrupted the industry with revolutionary thinking like DirectFlash modules for hardware media and our Purity storage operating system as the heart of our platform. Join us to learn about specific product design use cases where we thought radically different from our competitors on how to solve customer challenges and bring unmatched, faster time to value. We’ll dive into the FlashBlade//EXA™ announcement and offer hints into where Pure Storage is heading next.

Have you ever been asked to predict future capacity and performance needs of your Pure Storage fleet and didn't know how to find the answer? In this session, explore the benefits of the Pure1 Workload Planner: accurate capacity and performance forecasting, seamless workload simulation and planning, and proactive recommendations and anomaly detection. These features make the Pure1 Workload Planner an essential tool for efficient and effective storage management, ensuring your infrastructure is always ready to meet your business needs.

The most exciting session ever on governance—guaranteed! Pure Fusion, by way of the Pure Storage platform, delivers huge advantages of automation and fleet management, along with compliance and governance. Join this session as we talk about the challenges every IT Leader, operator, and administrator faces, no matter the industry or vertical—compliance. We’ll explore the challenges that Pure Fusion addresses for customers today and customers who are still maturing their hybrid cloud model.

Dive into the architecture and design principles for building a secure, scalable Pure1 environment, with best practices for role-based access control (RBAC), user provisioning, and tenant segmentation. Learn how to integrate with your existing identity provider while ensuring precise access control through Resource Groups—a structured way to manage assets with granular permissions. Understand how Resource Groups impact authorization, preventing unintended access propagation while enabling flexible role assignments for users across different assets.

Storage should evolve with your business, not hold it back. Pure Storage Evergreen® subscriptions—Evergreen//One™, Evergreen//Flex™, and Evergreen//Forever™—deliver continuous modernization, fleet-wide optimization, and investment protection without disruption. In this session, learn how various Evergreen subscriptions deliver unparalleled flexibility, efficiency, and future-ready storage—keeping your infrastructure modern, cost-effective, and always up-to-date.. Also, learn how various programs like NVMeNow ensure seamless storage transitions while reducing total cost of ownership (TCO).

Join us to explore Evergreen//One, the Pure Storage solution that delivers cloud-like agility with on-prem performance. Discover how its usage-based subscription model aligns costs with actual consumption, eliminating over-provisioning and simplifying storage management.

In this session, you’ll learn what makes sense to focus on in your Pure Storage and VMware environments in 2025. We’ll cover replication technologies like ActiveDR™, ActiveCluster™, and Async Replication. We’lll also discuss vVols, NVMe-oF, NFS, and VMware integrations with Pure Storage.

Want to learn more about Pure Storage or VMware best practices? Not sure what makes sense for your environment, or who should be using a specific protocol? Join this session to ask questions and get the information you need to optimize your environment.

Migrating from legacy VMware is an opportunity to cut costs, streamline operations, and modernize your architecture. In this session, we’ll show you how Portworx® and Red Hat help customers navigate the transition to modern virtualization with KubeVirt, enterprise Kubernetes, and container-native data management. You’ll also get best practices to help your organization navigate the journey.

We’ll present a comprehensive view of this year's top AI advances by reviewing developments from a couple key authoritative sources through the lens of the enterprise practitioner.

It has become increasingly difficult to maintain a ready posture in the event of a cyber attack. In this session, we’ll discuss the before, during, and after an attack cycle and share  how Pure Storage can help improve visibility and resilience outcomes.

Discover how Pure Storage FlashBlade® Object Store supercharges next-gen SIEM platforms like Splunk SmartStore, CrowdStrike LogScale, and Elastic with 10x faster queries and improved data analytics. Scale-out architecture from FlashBlade accelerates search performance, enabling faster threat detection, forensic analysis, and reduced investigation time. Learn how FlashBlade Object Store empowers SOC teams to boost cyber resilience and improve operational efficiency.

In this session, we’ll explore Elastic VMware Service (EVS), a cloud-native solution that enables organizations to run VMware workloads seamlessly in the cloud while maintaining operational consistency with on-premises environments. The proven partnership between VMware and Pure Cloud Block Store™ now extends to AWS, enabling new workloads and business models.

This session addresses the rapid adoption of cloud computing and the skill gap created, particularly for infrastructure technologists accustomed to traditional, on-premises environments. We’ll provide  a roadmap for infrastructure technologists to effectively transition their skills and expertise to a cloud operating model. Attendees will gain a clear understanding of how to bridge the gap between traditional infrastructure and cloud expertise, enabling them to successfully navigate the cloud landscape and contribute to becoming a service provider for the enterprise.

VMware cloud migrations don’t have to be daunting. In this session, learn how Pure Storage Azure-native service eliminates common migration roadblocks by decoupling storage from compute in Azure VMware Solution (AVS). We’ll explore how cloud and VMware admins can scale storage on demand, while FinOps professionals will appreciate the pay-as-you-go elasticity that aligns costs with actual usage—eliminating overprovisioning. Plus, see how unified management through the Azure Portal and vCenter streamlines operations, allowing your on-premises VMware experience to seamlessly transition into Azure. This session will showcase how to confidently “lift-and-shift” VMware environments to the cloud while maximizing performance and minimizing costs.

This session explores the key differences between leading hypervisor platforms VMware, Hyper-V, AHV, Azure Local, and Outpost. We'll discuss why organizations choose to switch between these platforms and provide guidance for managing multi-hypervisor environments. We'll also cover which workloads are best suited for each platform.

In this session, we’ll dive deep into how you can implement a layered cyber resilience strategy with Pure Protect™, while saving costs and reducing complexity.

For platform engineering teams, complexity is the enemy of velocity. Learn how Portworx can be used to manage multicloud complexity by reviewing a scenario, based on our fictional company Portworx BBQ. We'll explore why standardization, automation, and a unified data platform are essential for success. Learn how Portworx provides a consistent Kubernetes-native storage solution that enables platform teams to serve up velocity.

IT teams are overwhelmed with repetitive tasks like ticket-based storage requests, backup scheduling, and routine system configurations that slow down productivity. With no-code workflow orchestration from Pure1®, teams can eliminate bottlenecks by empowering end-users with self-service automation. In this session, we’ll cover no-code orchestration, self-service IT, reducing time-to-action, and integrating orchestration across hybrid cloud environments. You’ll also get valuable insights into how your IT team can shift from manual operations to self-service efficiency with Pure1 workflow orchestration.

The next evolution of IT operations is intelligent automation. This session explores how workflow orchestration in Pure1 leverages CoPilot-powered predictive intelligence to trigger Pure Fusion™ driven provisioning, scaling, and monitoring across multi-array environments. Discover how policy-based automation and deep AI integration are transforming IT ops—eliminating manual inefficiencies, optimizing performance, and enabling self-service, autonomous storage management at scale.

It's elementary! Securing your data starts with visibility. Join us to uncover how advanced observability tools in Pure1, including anomaly detection and the powerful new Log Center, help you proactively identify threats, secure your Pure Storage arrays, and avoid costly data loss. No mysteries, no SSH guessing games, just practical, actionable insights you can implement today. Get the essential tips and best practices you need to become the Sherlock of data security.

In a fast-paced industry where uptime is everything, managing storage across a nationwide network of casinos and gaming properties can be a gamble. Join us for a quick, insightful Flash Talk on how one of the largest casino and racetrack operators in North America balances corporate IT standards with local casino operations—all while keeping data management seamless. Learn how Pure Storage multi-tenancy, Pure Fusion fleets and identity access management in Pure1 are helping them streamline operations, improve collaboration, and simplify storage at scale. This is a real-world look at how IT can stay in control while local teams stay agile—without betting against efficiency.

As interest in migrating from VMware to OpenStack grows, organizations often face complex and costly migration options involving third-party consultants or software. With the release of OpenStack 2025.1 (Epoxy), Pure Storage introduces a streamlined, one-step solution for migrating VMware instances directly into OpenStack—provided the VM resides in a VMware vVol. This session will showcase this effortless migration method, enabling faster, more cost-effective transitions from VMware to OpenStack.

Regulated industries and MSPs must deliver business continuity/DR without compromising on security and flexibility for their end customers. In this session, we’ll talk about the latest features that allow customers to achieve flexibility of their ActiveCluster sync workloads and secure all their replication data with encryption.

This session explores the critical role of high-performance, scalable storage in enabling end-to-end AI/ML workflows. We’ll discuss how enterprises can integrate storage seamlessly with data lakehouse architectures, ensuring fast, structured access to both raw and transformed data. Attendees will gain insights into optimizing storage for hybrid and multicloud environments, maintaining compliance in regulated sectors, and leveraging automation to streamline MLOps processes from data ingestion to model deployment.

SQL Server 2025 introduces significant advancements in AI, developer experience, and performance. This session will explore innovations like built-in AI with native vector search, data types, indexing, embedding, and model management. Enhanced support for JSON, REST APIs, and regular expressions will also be covered. Additionally, we’ll discuss key performance improvements and demonstrate how SQL Server 2025 integrates with Pure Storage, including performance benchmarks and insights into combining database and storage operations using REST.

AI is transforming enterprise databases. But how do you integrate it efficiently while maintaining performance and availability? This session demystifies AI for storage professionals, covering retrieval-augmented generation (RAG) architectures, embedding management, vector data and indexing in SQL Server 2025 and Oracle 23ai. We’ll dive into performance testing, data reduction strategies, and high availability options to ensure AI workloads run seamlessly. Finally, we’ll explore how Pure Storage optimizes and simplifies AI-driven databases, providing the speed, scale, and resilience needed for enterprise AI adoption.

In this session, we’ll explore how FlashBlade//EXA™ overcomes the challenges of existing storage architectures—whether traditional parallel file systems or first-generation, disaggregated storage. Get a look at how FlashBlade//EXA is designed as the data platform for AI and HPC workloads, how it removes complexity, scales effortlessly, and ensures that AI models run at full speed, without constraints.

AI success depends on more than just models; it requires the right infrastructure, data strategy, and operational resilience. In this expert panel, we’ll discuss how organizations build scalable AI platforms, tackle data challenges, and ensure high performance with solutions like Pure Storage and Portworx®. Learn best practices for enabling AI-driven innovation while balancing scalability, security, and efficiency in real-world deployments.

AI workloads demand high-performance storage and networking to keep GPUs fully utilized and avoid costly idle time. This session explores the storage challenges unique to AI workflows, including high-throughput data access, low-latency storage architectures, and scaling unstructured data pipelines. We’ll discuss the key bottlenecks that slow down AI training and inference—from I/O starvation to inefficient data pre-processing, and how to design a storage architecture that matches GPU speed.

Next-gen apps need resilient, scalable, always-on databases. This session covers how Portworx Data Services (PDS) helps you achieve high availability, seamless integration, and operational efficiency. Learn best practices for automating database management, scaling resources, and ensuring data consistency. See real-world use cases of businesses leveraging PDS to power modern applications. Join us to explore how PDS enables robust, cloud-native data services for mission-critical workloads.

Pure Storage GenAI Pod for Financial Services—built with NVIDIA, Arista, Portworx, KX, Supermicro, and WWT—delivers a scalable, high-performance platform to accelerate GenAI adoption. This session will explore simplified deployment (WWT), built-in RAG workflow templates (Portworx), reliable networking (Arista), real-time insights (KX), and scalable AI-optimized compute (Supermicro) for secure, low-latency financial AI workloads.

Discover how Pure Storage and KX Systems are revolutionizing capital markets with their GenAI retrieval augmented generation (RAG) solution, powered by KDB.AI. As data volumes grow, traditional tech stacks struggle with latency and fragmented analytics. This session will showcase how the Pure Storage high-performance, low-latency data cloud and KX’s ultra-fast, time-series vector database enable real-time insights from structured and unstructured data. Learn how quants, portfolio managers, and risk analysts can leverage AI-driven insights to optimize trade execution and decision-making.

Modern enterprises need a unified approach to structured and unstructured data. This session explores building a high-performance, cost-optimized lakehouse with the Pure Storage platform, leveraging open file and table formats for seamless ingestion, processing, and analytics. Learn best practices for storage optimization, AI-driven insights, and real-world implementations from telco leaders.

Customers increasingly choose NFS for database storage due to its simplicity and ease of use. This session will explore how Pure Storage FlashArray™ File capabilities simplify database management by providing centralized storage, seamless access, and easy integration with existing systems. With NFS, organizations can reduce complexity, streamline backup and recovery processes, and effortlessly scale their databases, making it an ideal choice for businesses seeking a straightforward and efficient solution for database storage.

In this session, we’ll explore AIRI® for GenAI—the first, full-stack AI platform built for the financial services industry. From trade execution and risk management to compliance and investment research, AIRI delivers scalable inference and RAG with unmatched simplicity, energy efficiency, performance and enterprise-grade reliability.

Explore the key considerations for delivering AI as a service for modern AI outcomes. In this session, we’ll show you how to create a foundation for a variety of AI services, for both novice and expert users.

Hospitals and healthcare organizations face increasing challenges in managing the growing volume of medical imaging data. In this session, experts from Pure Storage and TierPoint will introduce an innovative imaging-storage-as-a-service (IaaS) model that is metered and billed on a per-study basis. Learn how this solution simplifies storage management, ensures compliance, and supports operational efficiency—all while aligning costs directly with patient care.

Witness a transformative healthcare IT journey as Legacy Health navigates a critical infrastructure challenge with their Epic EMR system. This session reveals how a disrupted VMware upgrade ignited a powerful collaboration between Pure Storage and Nutanix, resulting in unprecedented performance and a strategic shift in infrastructure.

Discover how the Pure Storage platform is transforming genomics by dramatically accelerating and simplifying data pipelines—on-premises, in the cloud, and in hybrid environments. We’ll explore the key features that make PureStorage uniquely suited for AI and high-performance computing (HPC) workloads in life sciences, including parallel processing, Zero Movement Tiering, Snapshot Replication, and more.

Mainframes are prevalent in healthcare payers, but they live in a separate environment from open systems. This session focuses on the Luminex + Pure Storage solution which creates a comprehensive cyber resilient solution across mainframes and open systems.

In this session, we’ll cover how to use Pure Protect™ v2+ and Workflow Automation features to apply layered cyber resilience architectures to EMR platforms, We will also focus on the latest innovations with SafeMode™ which can now identify potential patterns of data capacity changes that can be triggered by a ransomware event. Finally, we will discuss all of these topics in the context of the industry 3-2-1 data protection approaches using Epic Systems healthcare delivery framework as the primary example.

This session will focus on how Pure Cloud Block Store™ and its cloud partners provide the tools to reduce the risk of moving specific workloads using the tools of Purity. The end result is a cloud utilization experience based on customer needs versus an all-or-nothing approach that's common in today's cloud offerings. We will discuss these features using the Epic Systems healthcare delivery framework as the primary use case to create a true hybrid cloud solution.

How to implement AI today with best practices reducing time to market and raising your ROI?  For 10 years, Cisco and Pure Storage have invested in FlashStack Converged Infrastructure documenting best practices in Cisco Validated designs.  This session reviews the most recent designs for Generative AI Inferencing and MLOps including components from RedHat, NVIDIA, Intel and Portworx Enterprise.  VDI, RDBMS, and Cloud Native with Pure Portworx will also be covered.  Hot topics, great solutions!

Deploying generative AI requires robust and scalable storage solutions due to unpredictable data needs from diverse training sources. This session explores the challenges of sizing storage for AI environments and introduces Pure Storage Evergreen One as a solution. Discover how its storage-as-a-service model offers the flexibility to efficiently manage and scale resources, ensuring your AI projects stay agile and cost-effective.

AI is consuming power and space at a frenetic pace and customers are worried about hallucinations, vendor lock-in, responsible and sustainable solutions. Intel is driving standards like OPEA with industry leaders in AI and providing choice to Enterprises. Come hear how we enable economical AI solutions that deploy on CPU, GPU and AIPC.

Modernizing traditional applications into microservices on container platforms can complicate persistent data management. Portworx Enterprise offers a dependable and scalable solution for this challenge. It enables organizations to manage data across multiple container platforms with features like replication, backup, and disaster recovery.

Additionally, Portworx Enterprise provides a unified data view across containers and nodes, simplifying data management and protection at scale. By integrating Portworx Enterprise with Kubernetes, Converge effectively meets clients' persistent data needs, achieving near-zero RPO and RTO for critical applications on container platforms.

As a leading technology integrator in the industry, CDW focuses on harnessing cutting-edge technologies to solve the complex challenges faced by financial institutions. Working closely together with best-in-class partners like Pure Storage, our journey has been marked by continuous innovation and a commitment to excellence, allowing us to develop a comprehensive suite of products and services that address the specific needs of our clients in the financial sector, including AI technology, machine learning, supercomputing, analytics systems and more. Attend our session to find out how CDW and Pure Storage are  empowering  financial institutions to streamline operations, enhance security, and provide superior customer experiences.

Join us to explore how Azure VMware Solution (AVS) seamlessly integrates VMware environments into Azure. We will cover practical aspects, demonstrating how to quickly and efficiently migrate your VMware workloads to Azure with minimal downtime, optimize costs and capacity with Pure Storage solutions, and how to harvest latest Azure innovations. We will showcase real-world examples and case studies that illustrate the tangible benefits AVS has delivered to organizations like yours, focusing on improved performance, cost savings, and operational efficiency.  Equip yourself with the knowledge to unlock the full potential of your VMware workloads in the Microsoft Azure ecosystem.