Pure Storage Announces Channel Momentum With New Awards and Partner Growth

Pure Wins Partner Program and Executive Awards

MOUNTAIN VIEW, Calif. — March 23, 2017 — Pure Storage (NYSE: PSTG), the market’s leading independent solid-state array vendor, today announced sustained channel momentum, as evidenced by an increase in the number of Pure partners, as well as the high percentage of new customers being secured by the channel. In addition, Pure Storage has won several awards highlighting its channel program, executives and the company’s partner mobile app.

As a 100 percent channel focused company, partners are critical to Pure’s success and reaching new customers. Pure remains selective when choosing partners and only invests in quality partner relationships, resulting in high sales participation, accelerated growth and increased profitability for partners. Pure’s momentum with the channel is evidenced by increases in partner sales adoption of Pure, including a more than 40 percent year-over-year increase in the number of partner account executives selling Pure in fiscal year 2017. Not only is the base of partner account executives selling Pure expanding, the number of partner organizations is also growing at a commensurate rate of ​approximately 50 percent year-over-year as more partners look for modern alternatives to legacy technology. Additionally in fiscal year 2017, Pure's channel partners led more than 70 percent of all new customer acquisition.

“From inception, our focus has been on our channel partners. Partners are a critical part of our family and core to the foundation of our business,” said Michael Sotnick, Vice President of Global Channels and Alliances, Pure Storage. “We remain focused on delivering simplicity and efficiency in our technology, service and support for partners and our joint customers. We also deliver a best in class partner program allowing partners to transform their customers’ environments with a true data platform that’s designed for the cloud era.”

Pure ensures partners are able to exceed customer expectations from day one as part of the Pure Partner Program (P3). Pure provides the tools, training, support and content channel partners need to grow and sustain a highly profitable business. Pure partners have access to enablement resources that will increase their knowledge base, sales tools for customer engagements, such as the Pure On The Go app, and co-branded marketing programs to help drive opportunities and revenue. P3 also offers a best-in-class incentive framework, a demo purchase program featuring significant discounts by partner tier, direct access to a Pure executive sponsor and more.

Pure Raises the Bar for Partner Programs; Receives Industry Recognition

ESG Channel Acceleration – Recently, P3 was named the All-Star Revenue Driver Winner by ESG. This award recognizes innovative tools and/or programs, such as Evergreen Storage and the Pure On The Go partner app, which give Pure partners an edge and enable partners to grow.

CRN Channel Chiefs - Michael Sotnick, Vice President of Global Channels and Alliances, and Steve Block, Director of Partner Marketing, both of Pure Storage, were recognized as 2017 Channel Chiefs by leading channel publication CRN.

CRN Enterprise App Award – Pure Storage debuted the Pure On The Go app for partners in 2016. The app was recognized by CRN in the Network/Device Management category for providing deal simplicity to partners by offering a way to configure a customer's desired storage levels via a mobile device. The app puts sales and marketing support in the palm of their hand by allowing partners to accept sales leads, configure a quote for products and services and register deals. The app also provides access to the Pure partner portal which offers easy access to marketing resources.

“Pure Storage continues to invest in tools that simplify and speed the sales process for channel partner sellers. These innovations help partners do more deals and grow their businesses around the portfolio of all-flash products that transform data centers,” said Kevin Rhone, Senior Partnering Consultant, ESG. “Partners are top priority and are set up for success with Pure Storage.”

Pure will continue to empower partners by allowing them to create deeper connections with the company, customers and technology at the upcoming Pure StorageGlobal Partner Forum. The event is taking place June 11-12, 2017 at Pier 70 in San Francisco. The Global Partner Forum is open to current channel, system integrator, service provider, and alliance partners and will provide technical, business and marketing breakouts, giving partners the tools needed to ensure their customers’ are set up for success. The event is part of the second annual Pure//Accelerate user conference, which brings leading technology companies together for an immersive experience of discovering new possibilities.

For more information about becoming a Pure Storage partner or the P3 program, please visit https://www.purestorage.com/company/reseller-partner.html.

About Pure Storage

Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with Smart Storage that is effortless, efficient and evergreen. Pure Storage offers two flagship products: FlashArray//M, optimized for structured workloads, and FlashBlade, ideal for unstructured data, along with FlashStack, a cloud consolidation platform to deliver mission-critical workloads and empower users by deploying the extensible, continuously available, Cisco-validated FlashStack solution. With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and includes organizations of all sizes, across an ever-expanding range of industries.


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Analyst Recognition:

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IDC MarketScape for All-Flash Arrays

Pure Storage, Pure1 and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Press Contact

Sabrina Johnson

Pure Storage


+1 405.496.1116


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