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Pure Storage Named a Leader in IDC MarketScape for All-Flash Arrays

Mountain View, Calif. – January 9, 2018 – Pure Storage (NYSE:PSTG), the market’s leading independent all-flash data platform vendor, announced today that it was named a Leader in the IDC MarketScape Worldwide All-Flash Array 2017 Vendor Assessment.[1]

The IDC MarketScape report states that “Pure Storage's strategies in NVMe, cloud-based predictive analytics, customer experience, and technology refresh (with the Evergreen Storage program) made the difference for the company.”

IDC MarketScape is a quantitative and qualitative assessment of the characteristics that explain vendor success in the marketplace. The IDC MarketScape is a “comprehensive framework and a set of parameters that gauge the success of a vendor in delivering an enterprise storage platform intended for a dense mixed workload consolidation that includes at least some mission-critical applications.”

“The all-flash array (AFA) market has undergone significant maturation over the past two years and the most differentiation between vendors was noted in their future-looking strategies, how they track and manage the customer experience and how they handle technology refresh cycles,” said Eric Burgener, Research Director, IDC. “Vendors like Pure Storage are raising the bar in all of these areas to increase overall customer satisfaction.”

“We are honored to be recognized as the leader in the 2017 IDC MarketScape AFA report,” said Pure Storage CEO Charles Giancarlo. “Pure’s innovations and continued success in the marketplace enables our customers and partners to build a better world with data.”

Download a complimentary excerpt of the IDC MarketScape.

About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.


About Pure Storage

Pure Storage (NYSE:PSTG) helps customers build a better world with data. The Pure Storage Data Platform, powered by all-flash storage, offers a simpler, more effective, and more flexible solution for cloud infrastructure and data-rich applications like artificial intelligence, machine learning and big data analytics. With Satmetrix-certified NPS performance in the top 1% of B2B companies, Pure has an ever-expanding range of customers who are some of the happiest in the world.

[1] IDC MarketScape: Worldwide All-Flash Array 2017 Vendor Assessment, DC #US43310017, December 2017


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Pure Storage, Evergreen and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.



Media Contacts:

Joseph Beare

Pure Storage

International PR



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