Pure Storage increases NPS, Ranks Among Top One Percent Among All Business-to-Business Brands
MOUNTAIN VIEW, Calif. — October 5, 2016 — Pure Storage® (NYSE: PSTG), the market’s leading independent solid-state array vendor, today announced that its industry-leading, Satmetrix-audited Net Promoter Score (NPS) has increased to 83.5. The improved score is a reflection of the company’s dedicated focus on building a storage business based on customer success, and ranks among the top one percent of Satmetrix audited scores across consumer and enterprise businesses.
“Over the 15 years we have been benchmarking NPS, across multiple industries and geographies, it is rare to see consumer companies, let alone business-to-business vendors, achieve scores higher than 75,” said Richard Owen, CEO of Satmetrix. “Based on our data, Pure is firmly within the top one percent of business-to-business companies for NPS performance.”
In addition to its overall standing among B2B hardware vendors, Pure’s score of 83.5 registers higher than popular consumer technology brands and products such as the Tesla (81) and the Apple iPhone (63). Among hardware technology vendors, Pure ranks more than 65 points above the industry average of 16.
“For our Net Promoter Score to increase through a year of massive growth for Pure Storage is a true indicator that a customer-first approach has been thoughtfully and permanently built into our company DNA,” said Scott Dietzen, CEO, Pure Storage.
In addition to the release of FlashBlade, Pure’s second product and optimized for unstructured workloads, the company also introduced the expansion of its EvergreenTM Storage program to enable customers to more easily take advantage of the rapid density and scale evolution of flash as a media. The new Capacity Consolidation offering and Right-Size Guarantee give customers significant investment protection while making upgrades fast and painless.
“Six years ago, we set out to change the way storage is built, bought and managed, with the intention of creating Efficient, Effortless, Evergreen storage that customers truly love. As our exceptional NPS demonstrates, we re-dedicate ourselves to that effort daily, in everything we do,” said Dietzen. “We do it with our channel-first approach. We do it by introducing true innovations like Evergreen Storage, which goes beyond the expectation of basic maintenance and has eliminated painful upgrade and refresh cycles for our customers. And we do it with predictive support that means if you ever have a problem, it’s already being addressed by Pure engineers.”
Faced with an underperforming storage infrastructure and aging systems due for replacement, Drexel University was faced with the imminent prospect of a painful refresh cycle. With Pure Storage, Drexel was able to leverage Evergreen Storage to provide long-term budget certainty, eliminate the need for forklift upgrades and reduced the demands on the University’s minimal IT staff.
“We have been in business for a long time, and during that time, the universally accepted reality has been that storage migrations are always painful for the customer and beneficial to the vendor. And while there will always be a need for on-premises hardware, the appetite for the headaches that typically come along with it is diminishing rapidly,” said Thomas DeChiaro, Vice President and CIO of Drexel University. “Pure Storage gets the formula right – a customer-first approach to address specific customer pain points to essentially deliver physical storage with cloud-like simplicity.”
At Pure, we believe that our leading NPS is as important a differentiator for the company as its technology – and that the two represent a self-sustaining ecosystem purpose built to facilitate customer happiness.
“Pure Storage has always differentiated itself from competitors by the quality of the customer experience it brings to the table, and the company’s focus on this is driving positive change around customer expectations throughout the storage industry,” said Eric Burgener, Research Director for Flash Storage at IDC. “It is impressive that, as Pure Storage has continued to grow revenues well past half a billion dollars annually, it has in fact improved its satisfaction rating among customers – which now differentiates them even further from legacy storage providers.”
To read more customer testimonials and for additional information on Satmetrix-audited Net Promoter Scores, visit our blog.
About Pure Storage
Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with Smart Storage that is effortless, efficient and evergreen. Pure Storage offers two flagship products: FlashArray//m, optimized for structured workloads, and FlashBlade, ideal for unstructured data. With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
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Pure Storage, FlashBlade, Evergreen and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.
Net Promoter Score, Net Promoter, and NPS are trademarks of Satmetrix Systems, Inc., Bain and Company, Inc., and Fred Reichheld.
Joseph Beare, Pure Storage
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