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Pure Storage Establishes B2B Standard with Certified Net Promoter Score (NPS) of 86.6

Company increases loyalty metric four years in a row, achieves more than 3x average score of 23 across all industries

MOUNTAIN VIEW, Calif. — October 17, 2018 — Pure Storage (NYSE: PSTG), the all-flash storage platform that helps innovators build a better world with data, announced today that its industry-leading, certified Net Promoter Score® (NPS®) has increased to 86.6. This is the fourth year in a row Pure’s NPS has increased, which demonstrates dedication to an exceptional customer experience and delivery of data-driven solutions built for successful outcomes.

To manage its customer feedback program and collect the data used to calculate the company’s NPS, Pure relies on software from NICE Satmetrix, the leading global provider of customer feedback management software and the co-creator of the Net Promoter Score. Pure’s NPS is certified to reflect data accuracy without bias by Owen CX. Additionally, in the 2018 NICE Satmetrix B2B NPS Benchmark, the average NPS across all industries was 23.

“We are proud to work with a company that provides exceptional customer experiences and makes customer feedback a central part of its business strategy,” said Miki Migdal, President, NICE Enterprise Product Group. “Pure Storage has worked with us since it was founded, and we are excited to be a part of their journey.”

According to IDC, end users that leverage the NPS standardized metric “can expect products with higher performance, improved efficiencies, better availability, lower cost, and a better overall experience with the vendor.” [1]

“A standardized CX measure is critical because it encourages discussion at an industry level of what is truly important when determining how to tailor customer experience,” said Eric Burgener, Vice President of Research, IDC. “It allows for apples-to-apples comparisons across vendors that customers may use when making purchase decisions, and leads to an ecosystem of available talent and consultancies that can help vendors more effectively use a standardized customer experience metric to improve customer experience. Pure’s score of 86.6 demonstrates how much their customers would recommend their brand.”

At the center of Pure’s core business values are innovation and customer experience. The company’s industry-best NPS distinguishes the company’s commitment to an innovative, unique business model and dedication to customer success across the globe:

"With most technology projects there are three major factors in your decision making process.  You have reliability, performance and cost. Traditionally it’s a tradeoff and you get to choose only two of these. With Pure, it’s unique in that you get all three." -- Justin Ainsworth, IS Manager.

“Pure Storage has been batting 1.000 for the Giants. It’s always reliable. We love it and we’re glad we drafted them for our storage infrastructure.” -- Daniel Quill Senior Director, Application Development, San Francisco Giants

“We needed an infrastructure that would help us provide the best environment for our developers and the best services for our customers, and we found that with Pure Storage.” -- German Anders, Storage Technical Lead, Despegar

"Pure Storage takes that extra step in every scenario in order to ensure that your environment will continue to run smoothly." -- Stefan Ideler, Chief Technology Officer,

“Innovation is all about user experience for us and Pure Storage enables us to really hone in on that.” -- Craig Warren, Executive Director, ICT Infrastructure Services, Deakin University


About Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment.  One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Pure Storage, the "P" Logo, Evergreen, FlashBlade and Pure1 are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Net Promoter Score, Net Promoter, and NPS are trademarks of NICE Systems, Inc., Bain and Company, Inc., and Fred Reichheld.

Analyst Recognition:

Gartner Magic Quadrant for Solid-State Arrays


Press Contact:

Rena Fallstrom, Pure Storage





[1] Source: IDC, Net Promoter Score Becoming an Important Metric for Enterprise Storage Managers to Understand, Eric Burgener, June, 2018




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