Skip to Content

Pure Storage Accelerates Global Expansion with New Subsidiary, Operations in APAC

Establishes Sales, Support and Distribution Operations and Partnerships in Japan and Korea; Announces Strategic Partnership with Japan’s Leading IT Distributor, Tokyo Electron Device

Mountain View, CA – March 21, 2013 — Pure Storage, the all-flash enterprise storage array company, today announced the opening of multiple offices across the Asia Pacific region, including a new subsidiary, Pure Storage Japan K.K. Simultaneously, the company announced that is has inked a strategic partnership agreement with Tokyo Electron Device Limited (TED) to distribute the Pure Storage FlashArray throughout Japan. The news underscores the company's rapid international expansion, as evidenced by a separate announcement issued today, in which it detailed expansion plans in the European, Middle Eastern, and African markets.

To oversee its operations in the region, Pure Storage named Michael Cornwell Vice President of Asia Pacific. One of the first Pure Storage employees, Cornwell played an instrumental role in the definition and architecture of FlashArray. Since his appointment last quarter, Cornwell has established partnerships and team members in the region to drive the company's APAC go-to-market strategy and deliver strong customer and partner support in multiple countries. Pure Storage customers in Asia Pacific now have access to local trained experts, 24-hour technical support, and on-site parts replacement at the same tier one level as its North American customers.

"The Asia Pacific region represents an incredible opportunity for Pure Storage. This is a greenfield market where concerns about the space and power inefficiency of traditional disk storage are particularly acute," said Cornwell. "We plan to continue our APAC expansion throughout 2013. Next, we are turning our focus on the vibrant virtualization community in Australia, an application space that is ideally suited to benefit from the FlashArray."

Demand for all-flash storage is quickly advancing in Asia Pacific markets, as companies recognize the sea change opportunity it represents for performance sensitive applications and lowering total cost of storage ownership. With Pure Storage's expansion into APAC, distributors and resellers across the region can now capitalize on the $4B, high-growth enterprise flash storage market opportunity.

"IDC forecasts the Worldwide I/O intensive storage capacity market to grow at an 86% annual compound growth rate," said Dan Iacono, research director for SSD & Tiering Storage Solutions at IDC. "Expanding Pure Storage's existing global presence to Asia Pacific and going to market with established partners like TED should enable Pure Storage to capitalize on the I/O intensive storage market's tremendous growth and accelerate its global channel sales strategy."

Tokyo Electron Device Limited (TED) joins the company's expanding ecosystem of strategic reseller partners. The Pure Storage P3 Channel Partner Program is setting a new standard across the channel community by enabling and investing in value add resellers and distributors who are committed to driving next generation storage solutions to their customers. TED is leveraging Pure Storage's channel sales and marketing tools to accelerate demand, grow revenue and increase margins. With more than a decade of experience in bringing high-growth North American technology startups, such as Brocade, Data Domain, Isilon, and others to the Japanese market, TED offers the expertise and technical resources to support broad deployment of FlashArray in the region.

"Pure Storage has delivered the industry's best all-flash storage array solution for enterprises looking to improve the performance, complexity and cost of their storage environments," said Keith Hayashi, Corporate Vice President of Tokyo Electron Device Limited. "With our proven expertise in bringing leading-edge data storage solutions to the Japanese market and our established network of customers, we are well-positioned to support Pure Storage in its efforts to speed adoption of FlashArray in Japan. This strategic partnership enables our companies to support our mutual customers and further validates TED's position as Japan's market leading distributor of data storage technologies."

"There is strong global demand for all-flash storage, driven in part by BYOD/VDI and Big Data Analytics projects where legacy mechanical disk has become the performance bottleneck in their infrastructure. With the ease and seamless integration of FlashArray into our customer's environments, they immediately remove the bottleneck, unlocking the business value of these critical IT Projects, while lowering the Total Cost of Ownership (TCO) in their data center," said David Hatfield, President at Pure Storage. "We are extremely enthusiastic about our market acceptance in the Asia Pacific region and are honored to be partnering with TED, Japan's leading enterprise technology reseller as we drive the global expansion of the Pure Storage FlashArray."

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

Connect with Pure Storage:

Read the blog:
Follow on Twitter:
Visit on Facebook:
Watch our video: You Know You Want Flash, Right?

The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Media Contact
Hope Nicora
Bhava Communications

Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.