Pure Storage’s perspective on data sovereignty is presented in a position brief which emphasises that successful navigation requires strategic risk assessment, hybrid approaches that combine sovereignty with innovation, and proactive preparation for regulatory evolution. Organisations taking action now position themselves for competitive advantage as sovereignty requirements expand globally.
"These are wake-up call numbers. Every single leader we interviewed is rethinking data location. The message is clear: sovereignty is no longer optional, it is existential," said Gordon Noble, Research Director at UTS's Institute of Sustainable Futures.
“Data sovereignty has evolved from a technical challenge to a critical business issue. Organisations that don’t address where their most important data and services are located risk service disruption, regulatory non-compliance, and reputational damage. We expect to see data sovereignty treated as a strategic priority in 2025 and beyond, to safeguard long-term business continuity and trust. Organisations that focus on pragmatic strategies to enhance data resilience, control and strategic autonomy can minimise dependencies, risks and exposures,” said Archana Venkatraman, Senior Research Director, Cloud Data Management, IDC Europe.
About the Research Pure Storage commissioned the University of Technology Sydney to conduct qualitative interviews with experts and practitioners from across industry and the research sector in nine countries between July and August 2025.
The research covers Australia, France, Germany, India, Japan, New Zealand, Singapore, South Korea and the United Kingdom – representing diverse regulatory and geopolitical landscapes where data sovereignty has become a defining factor for business success.
Additional Resources
To learn more, access Data Sovereignty: A New Era – Navigating Risk in a Dynamic World
Blog: Technology’s New Battleground: Data Sovereignty in a Changing Era
