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Joao Silva Announced as Vice President of Europe Middle East and Africa and Latin America

Veteran Pure Storage executive to boost growth in the region and enable customers to deliver on their business goals
Joao Silva Announced as VP of EMEA and Latin America

Staines  – March 28, 2024 – Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, announced Joao Silva as Vice President of Europe Middle East and Africa (EMEA) and Latin America. Based in the UK, Joao will oversee all aspects of sales, grow market share and help Pure’s customers modernize their data and storage management infrastructure.

With over three decades of experience in the storage industry, of which eleven years at Pure Storage, Joao is well positioned to deliver the next level of growth in EMEA and Latin America. His extensive hands-on knowledge of meeting customer needs and of leading and inspiring expanding teams, will help him deliver on Pure Storage’s plan for EMEA and Latin America.

Pure Storage’s Market Momentum

According to IDC's Worldwide Quarterly Enterprise Storage Systems Tracker for Q4 Calendar Year 2023, Pure Storage had the second highest growth rate at 25.8% in EMEA against a market which grew only 2.0%. The EMEA External OEM market is also expected to grow to US$9.5B by 2028.

Customers such as Virgin Media O2, The British Army, THG, Credit Agricole, DFKZ and Weiling have all leveraged its solutions to meet their business objectives.

Executive insight

"I’m delighted that Joao is assuming the region’s leadership. His customer-centric approach, deep experience in the technology sector and ability to lead teams will help us bring our platform and drive business outcomes for more customers in EMEA and Latin America." – Dan FitzSimons, Chief Revenue Officer, Pure Storage


“I’m deeply honored and privileged to lead Pure Storage in EMEA and Latin America. Pure’s highly unified portfolio is helping our customers solve some of the most challenging infrastructure problems of our times. I can’t wait to continue helping our customers modernize their businesses while building the momentum in the region.”

Joao Silva
Vice President, Pure Storage EMEA and Latin America

“IDC sees that Pure Storage in EMEA has been steadily gaining market share over the past three years, driven by consistently positive feedback from customers who are transforming data storage from highly fragmented solutions to a unified platform.  Organizations prioritize features such as ease of data management, sustainability requirements, high level of security and scalability, according to IDC surveys, all of which are effectively addressed by Pure Storage's product portfolio.” - Pavel Roland, Senior Research Director at IDC.

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s best platform to store, manage, and protect the world’s data. With a cloud experience across a unified storage operating environment, Pure empowers every organization with the agility to meet evolving data requirements at speed and scale, while reducing total cost of ownership. Pure believes it can make a meaningful impact in reducing data center emissions worldwide by providing a storage platform that enables customers to significantly reduce their carbon and energy footprint. Pure is proud to be a customer-first organization, as evidenced by the highest Net Promoter Score in the industry. For more information, visit

Pure Storage, the Pure Storage P Logo, Pure1, and Evergreen are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at /content/purestorage-comen_us/legal/productenduserinfo.html.

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Daniel Beattie
Pure Storage
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