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Pure Storage Brings Pure as-a-Service™ Portfolio to ASEAN

As-a-service offerings transform customers' approach to IT and enable them to deliver a Modern Data Experience
Pure as-a-Service platform is now available in countries in the ASEAN region

Singapore – May 18, 2020 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers storage as a service, today announced that its Pure as-a-Service™ platform is now available in countries in the ASEAN region including Singapore, Indonesia, Malaysia, Philippines and Thailand. Pure is the first and only company to offer a unified subscription that enables complete flexibility across cloud and on-premises solutions. Pure’s approach helps organisations replace antiquated storage systems with fast, flexible resources that fit modern operating environments.

As part of Pure’s COVID-19 response program for its customer base, new Pure as-a-Service customers who sign up for a minimum of 12 months and 50 TiB reserve capacity commitment will get their first three months free.

Pure Storage pioneered the use of flash storage in enterprise data centres and hybrid cloud environments and continues to lead the market with new technology and business model innovations such as as-a-service offerings. Pure customers are using these products to drive data centre consolidation, build multi-cloud architectures, run high availability services, and create an analytics core their company can build around. As CIOs look to drive agility and efficiency, they are increasingly moving toward as-a-service models. IDC research data shows that 58 percent of IT organisations prefer as-a-service over CAPEX (capital expenditure) and lease options. Over the next three years, nearly 60 percent of IT cloud Infrastructure will be consumed as-a-service.

“Customers know that an investment in innovation is an investment in their future. They want services that grow and change as they do. They’ve told us that ease of use, interoperability, and a clear upgrade path drive long term strategic relevance. We disrupted the storage industry with enterprise-grade flash and our Evergreen™ model. We are now delivering on our vision of a Modern Data Experience — data storage delivered as-a-service that allows customers to extract maximum value from their data while reducing complexity and expense.”

Chua Hock Leng
Regional Managing Director, ASEAN, Pure Storage

Pure as-a-Service is a true service offering. Customers agree that it improves how they manage budgets and consume storage. Many want a cloud-like model for operations and finance, even when using on-premises hardware.

“It’s always there and always works. As more things get added to our plate, IT needs more things that don’t require a lot of care and feeding. Pure just works and demands very little of our time. It’s really storage-as-a-service,” said David Coindreau, Manager of Server and Storage Services, Frost Bank.

As the only data storage vendor to offer all of its core products as a true utility today, Pure delivers the Modern Data Experience — in a simple, seamless and sustainable manner with the following benefits:


  • Pay-as-you-go billing, with no overprovisioning or additional assets on the books;
  • The ability to spend from OPEX (operating expenditure) budgets;
  • No more headaches on performance and capacity management and faster speed of deployment;
  • Short contract terms, ideal for temporary as well as indefinite projects;
  • Minimum commitment of 12 months instead of vendor lock-in;
  • The ability to scale — up, out, and even down — as your needs continue to change, without additional CAPEX spend or staggered leases;
  • Evergreen architecture allows hardware to be added or removed without disruption;
  • Cloud integration supports using Pure as-a-Service capacity in locations that meet business needs.

For more information on Pure’s solutions, go to For enquiries on specific Pure as-a-Service offerings in your country, please contact

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

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