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­­­­Pure Storage Enables Taeknizon to Enhance its Cloud Services for UAE Businesses

Pure’s all-flash, subscription-based storage enables one of the region’s leading technology service providers to deliver high-performance infrastructure and disaster recovery as-a-Service with 99.9999% availability
Pure Enables Taeknizon to Enhance its Cloud Services

Dubai, UAE – May 10, 2022 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced that Taeknizon, a fast-growing private cloud services company, has deployed Pure’s infrastructure and Pure as-a-Service to enhance the performance and availability of its cloud services for UAE businesses. The solutions also enable Taeknizon to onboard new customers in under half a day and extend powerful ransomware protection to its entire cloud customer base as it’s included in Pure’s solution as standard.

Recognising the pressing need for UAE organisations to digitise their operations through the pandemic, Taeknizon established its cloud business in 2020. Overwhelming demand for these services has driven more than 30% year-over-year growth but momentum was hampered by the need for constant storage upgrades. To keep its growth on track, Taeknizon turned to Pure as-a-Service™.

“As a cloud provider, we’re strong OpEx advocates, so Pure’s subscription-based storage was a no-brainer, We only pay for what we use, and we charge customers based on monthly usage — it couldn’t be simpler.”

Pramod Deshpande
Lead Cloud Architect at Taeknizon

With Pure fully managing the infrastructure, Taeknizon’s IT team saves an average of 12 hours per week. Freedom from capacity constraints also gives the team confidence to constantly seek out new customers without concerns of delays to onboarding. With Pure, the company can complete cloud migrations for its customers in under two weeks, and onboard greenfield customers in less than half a day.

Pure provides Taeknizon with proven availability, and consistent single-millisecond latency for its clients' most demanding workloads, while features such as SafeMode speed recovery and mitigate the effects of ransomware, enabling Taeknizon to provide its customers with powerful ransomware protection as a complimentary service.

With its new storage model proving highly effective in the UAE, Taeknizon is keen to expand its cloud offering to customers beyond the Emirates. “Before the end of 2023, we plan to establish cloud data centres in Saudi Arabia, Egypt, and India with Pure as-a-Service ensuring that our customers always benefit from the latest in high-performance flash storage. Pure will also be the rock-solid foundation on which we will soon introduce our Solution-as-a-Service, IoT, and AI and ML cloud services,” Deshpande said.

“We are proud to support Taeknizon as it empowers regional businesses to achieve their cloud ambitions. Backed by our subscription model, they can confidently build these offerings on market-leading flash technology. This enables them to focus their efforts on innovation and the introduction of new offerings that cater to their customer’s evolving needs,” said Omar Akar, regional vice president, Middle East & Emerging Africa, Pure Storage.

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

Press Contact
Anna Fazakerley
Pure Storage
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