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Pure Storage Recognizes Customers Driving Business Impact in Fourth Annual Breakthrough Awards Program

Seven customers honored at Pure//Accelerate 2024 for innovative use of the Pure Storage platform among 12,500+ global customers
Pure Storage Recognizes Customers Driving Business Impact

Las Vegas – Pure Storage //Accelerate – June 21, 2024 —  Today at Pure//Accelerate® 2024, Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, announced the winners of its fourth annual Pure Storage Breakthrough Awards. The Awards recognize Pure Storage customers displaying extraordinary innovation, creativity, sustainability, business breakthroughs and overarching success using the Pure Storage platform.

Customers including NTT DATA, THG, SoftBank Corp., Rivian, Fiserv, MediaZen, and the Indiana Office of Technology (IOT) were selected among more than 12,500 of Pure Storage’s global customers as leaders across five categories: G.O.A.T. (Greatest of All Time), Cloud Champion, Data Warrior, Visionary, and Pure Good Sustainability.

2024 Award Recipients:

  • Greatest of All Time (G.O.A.T.) - North America - NTT DATA: G.O.A.T.s use the Pure Storage platform in innovative ways to help customers thrive. As a global innovator of business and technology services, NTT DATA works with more than 75% of the Fortune Global 100 and is committed to helping clients innovate, optimize, and transform for long-term success. The Pure Storage platform enables NTT DATA to bolster its Cloud and AI infrastructure for customers, handling up to 400 TB of data and 3 billion records daily, all while cutting energy costs by 50%.
  • Greatest of All Time (G.O.A.T.) - EMEA - THG: Global digital innovator THG (formerly the Hut Group) revolutionizes how brands and consumers connect. The Pure Storage platform, including Evergreen//One™ Storage as-a-Service solution supports all of THG’s data needs, including 400 global websites, AI training models, and thousands of e-commerce databases, while reducing its power consumption by 80% and bolstering AI-powered, award-winning customer service.
  • Greatest of All Time (G.O.A.T.) - APJ - SoftBank Corp.: SoftBank serves more than 40 million mobile subscribers in Japan. With its “Beyond Carrier” growth strategy, SoftBank has significantly expanded its business and services beyond telecom. Pure Storage plays an important role in SoftBank’s multi-domain ICT platform, ensuring data integrity and availability. SoftBank is now focusing on new innovations, including a project aimed at developing homegrown LLMs with 390 billion parameters in 2024.
  • Cloud Champion - Rivian Automotive: Rivian is disrupting the electric vehicle industry with its lineup of electric SUVs, trucks, and commercial vehicles. Leveraging a comprehensive Kubernetes strategy with Portworx by Pure Storage as its data services platform, Rivian accelerates development, improves critical system performance, and drives innovation. Using the Portworx platform, Rivian has reduced downtime for provisioning vehicle keys, while improving control engineers’ visibility into the status of shop machinery.
  • Data Warrior - MediaZen: A leader in voice recognition solutions for diverse markets, MediaZen built a high-powered and scalable R&D platform on Pure Storage to supercharge AI research. In the past, it could take up to a year to complete AI modeling tasks. With the new research environment powered by Pure Storage, it takes just two weeks - a 96% improvement.
  • Pure Good (Sustainability) - Fiserv: Fiserv powers a vast range of financial transactions, reliably handling up to 25,000 financial transactions per second for its six million global merchant locations and nearly 10,000 financial institution clients. Investing in enhanced data center storage technology, Fiserv has yielded a 75% reduction in overall  block storage rack space and 73% lower power and cooling costs using the Pure Storage platform.
  • Visionary - Indiana Office of Technology: The Indiana Office of Technology empowers 92 state agencies, with 35,000 employees to deliver innovative, better-quality services for its 6.7 million citizens. With Pure Storage’s single, consolidated data storage platform supporting 90% of the state’s IT infrastructure, the team spends up to 70% less time on maintenance, allowing more time to focus on supporting new technology projects.


Hear From Our Winners: 

“Today’s award further demonstrates our commitment to helping our global customers accelerate and modernize their cloud transformation journeys to meet the demands of today’s data-driven environments. We are excited to continue building upon our decade-long partnership with Pure Storage to fuel customer innovation.” – Scott McIsaac, Senior Vice President, Managed Cloud, NTT DATA 

“Everything that’s mission critical runs on Pure Storage, and it’s so simple and easy to work with that we don’t even need a dedicated storage engineer. At THG, we’re not afraid to take risks. Having a solid technology infrastructure in place gives us the freedom to try new things, adopt early initiatives, and shift gears.”  – Schalk Van Der Merwe, CTO, THG 

“We want to create a truly native Japanese LLM for our customers. With Pure Storage ensuring data integrity and high service availability in cloud storage domains, we are excited about what we can achieve in the future to create the next technology leap.” – Ashiq Khan, Head of the Unified Cloud and Platform Division, SoftBank Corp.

“Portworx plays a key role in supporting the containerization efforts that are driving an increase in production across the board. It helps us achieve significant operational efficiency as we scale our business and serve more customers.” – Josh Crater, Staff Software Engineer, Rivian

“The Pure Storage platform gives us the agility to take our AI models to the next level, handling ever-increasing workload demands and exceeding our performance expectations. A flexible subscription model will also enable us to tailor to our specific business needs in the most cost-effective way.” – JongSung Yoon, Deputy Director of NAMZ AI R&D Group, MediaZen

“In our business, performance, reliability and security have long been considered table stakes, and now, so is sustainability. The unparallelled performance and reliability of Pure’s platform was convincing, and how it supported our sustainability initiatives really won over our team. Our purchasing decisions are driven by the potential impacts across the board.” – Steve Allgeier, Vice President of the Distributed Infrastructure Group, Fiserv 

“Our citizens expect a certain level of digital savvy, and the performance and reliability that goes along with it. Pure gives us a future-proof platform that can evolve and scale alongside us.” – John Thatcher, Deputy/Assistant IT DirectorPlatform Services, Indiana Office of Technology

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About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit

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