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Pure Storage Supports Espresso Gridpoint to Deliver Innovative AI Projects and Support Company Growth

Innovative IaaS provider uses the Pure Storage Platform to provide scalable, high performance sustainable solutions
Pure supports Espresso Gridpoint to deliver AI projects and support company growth

Amsterdam, Netherlands – November 26, 2024 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, has announced that Espresso Gridpoint (EGP), a Dutch Infrastructure-as-a-Service (IaaS) provider, is using the Pure Storage Platform to support its infrastructure requirements and growing business.

Customer Challenge:

To meet the needs of its customer base and support its own ambitious growth, EGP faced several challenges. Customers including Managed Service Providers (MSP) turn to EGP for their IT solutions and expect flexibility, high performance and reliability. EGP needed a platform that could handle massive amounts of data for its customers without a drop in performance. Scaling up and down to meet fluctuating demands brought further challenges around capacity planning and sustainability. In addition, bottlenecks in delivering information to customers in a timely manner underscored the need for a more adaptable infrastructure.

One of EGP's customers is AI-InfraSolutions, a company that has developed an AI platform to make the most of geodata. It has 25 mobile mapping cars in the Netherlands, capturing petabytes of data annually. Its mission is to enable professionals to use digital insights to structurally improve outdoor space and make it safer in a sustainable way. To this end, an advanced system has been developed to refine and publish the data, AI models to recognise characteristics of objects and a “Spatial Studio” to deploy all that information and insights in a user-friendly way. Processing the massive amounts of geodata posed a major challenge due to bottlenecks and the inability of legacy storage to meet performance requirements.

Customer Impact:

To support AI-InfraSolutions and other customers  in achieving their desired performance, EGP chose the Pure Storage platform. The solution provides an energy-efficient and robust foundation for high-performance, scalable and always-available storage.

  • Benefits of Storage-as-a-Service: Pure Storage’s Evergreen//One, a Storage as-a-Service offering, provides EGP with a key business advantage as its customers have large, and fluctuating data requirements. It gives EGP the ability to scale up and down to meet customer needs while giving them predictable performance and continuity. Organisations can adapt their storage needs as requirements change without downtime, impact on performance, data migrations or replacement of entire systems. Additionally, ongoing maintenance is automatic through Evergreen//One which means EGP can focus more on its customers.
  • Sustainable Solutions: Through Evergreen//One, EGP has eliminated overprovisioning. Now, it buys what’s needed at the time it’s needed, improving efficiency and sustainability for EGP and its customers.
  • Supporting Business Ambitions: The Pure Storage Platform supports EGP’s growth. Providing a high-performance, scalable storage foundation that supports rapid growth and innovation and gives peace of mind. For AI-InfraSolutions, EGP offers a local private cloud with the Pure Storage platform. This supports EGP's mission and vision to store data locally to comply with Dutch and European legislation.

In using EGP and Pure Storage, AI-InfraSolutions has seen its data processing speed increase by a factor of “60 to 100” times. As a result, the company can now deliver data to customers within 24 hours instead of a week. EGP delivers scalable, reliable services with Pure Storage while reducing the energy consumption of their storage infrastructure. Also, the storage foundation supports the opportunity for more business growth.

Executive Insight:

“Our customers, including many start-ups and scale-ups working in the AI domain, trust us to provide reliable building blocks for growth. Partnering with Pure Storage allows us to provide and reinforce that trust. Pure Storage listens carefully to us since the beginning of our collaboration, and we feel understood. We now no longer have to worry about storage and are better able to support our customers' growth as a result.”

Marga Reuver
CEO at Espresso Gridpoint

“Thanks to the Pure Storage Platform and Espresso Gridpoint's support, we can process data faster and expand to countries outside the Benelux without limitations of the required ICT infrastructure. The scalability and performance improvements have been groundbreaking for us,” said Jeroen Zanen, CEO at AI- InfraSolutions.

“We’re delighted to support Espresso Gridpoint with reliable, high-performance storage, so they can serve their customers faster and better. This creates new business opportunities and enables growth, while meeting customer needs around supporting data growth, sustainability and scalability. We’re proud to be redefining the future of storage for our customers.” said Daan Ruizendaal, VP EMEA North, Pure Storage.   


Case Study:
Delivering a Flexible Path to Speed and AI Innovation

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen® architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries.The Pure Storage Trademark List can be found at purestorage.com/trademarks.

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