Skip to Content
Pure Storage + Aixia

Revolutionizing Industries with Applied AI

When this technology company needed a high performance, efficient, and reliable storage solution to accelerate AI, Aixia chose Pure Storage AI Ready Infrastructure (AIRI®).

Download
Actions
5 min. read
Download
Challenges
To deliver AI solutions that help customers simplify operations and improve competitiveness, Aixia needed to create an AI-ready data center capable of running GPUs at full throttle for exceptionally fast data flows. It also needed the infrastructure to support large AI/ML training projects and large language models. Finally, it needed a reference architecture for its own data center to support AI as-a-service.
Results
With Pure Storage FlashBlade®, Aixia delivers the performance and reliability needed to help customers accelerate AI adoption. Taking things further with Pure’s AI Ready Infrastructure (AIRI), the company expanded its service offering from AI/ML infrastructure and operations to developing applied AI solutions and an AI as-a-service offering for customers. With faster deployment of super data centers and zero fault levels in production environments, Aixia set a new standard for AI performance and rapid ROI.
Fault Levels
Zero
in production environments
Standard
New
for AI performance for the Swedish government
Not Months
Days
to deploy super data centers
Delivery
Faster
of AI projects for rapid ROI

Introduction

Aixia saw the potential of AI to revolutionize industrial production environments at an early stage. The success of an initial project involving Pure Storage became the foundation for an ongoing collaboration that led to a strategic partnership with the Swedish government as well as work with traditional consumer industries as they look to AI for creative new approaches.

“Aixia has always aimed to simplify the complex and to develop solutions that make its customers more competitive. Pure Storage has helped make that possible.”

 Petter Ahlén

AI & Data Center Sales/Marketing Manager, Aixia

Guiding Customers through their AI Journey

In the nascent field of applied artificial intelligence (AI), Aixia is a pioneer. The company, which focuses on AI/Machine Learning and IT infrastructure, has a strategic partnership with Pure Storage. Aixia recognized the potential of AI to revolutionize production environments and has been guiding customers through their AI journey since 2017. 

“Aixia has always aimed to simplify the complex and develop solutions that make its customers more competitive,” says Petter Ahlén, AI & Data Center Sales/Marketing Manager, Aixia. “Pure Storage has helped make that possible.”

Breaking New Ground with AIRI

One of the company’s first challenges was to design and develop a first-of-its-kind, AI-ready data center for a customer in the automotive industry. Crucially, the data center had to be capable of allowing GPUs to work at full potential, facilitating exceptionally fast data flows.     

Aixia tapped the potential of Pure Storage FlashBlade to deliver the performance, efficiency, and reliability needed for customers to accelerate their adoption of AI. Aixia and Pure worked closely with the automotive customer to jointly design and implement one of the first instances of Pure’s AI Ready Infrastructure (AIRI), which combines FlashBlade with the NVIDIA DGX platform for next-generation AI performance. AIRI’s simplicity and performance was critical to Aixia’s ability to deliver a highly successful project that exceeded customer expectations.    

“This initial project marked the start of a successful and ongoing collaboration with Pure that has seen Aixia rapidly evolve our AI business, adding our own AI/ML orchestration capabilities to existing design and build services,” says Ahlén. “We have also expanded from AI/ML infrastructure and operations to developing applied AI solutions for customers. This is a key market differentiator for Aixia.”

“Customers can get AI projects up and running quickly to deliver rapid ROI. Pure plays an integral role in making that possible.”

Simon Janeck

Head of R&D, Aixia

Applying AI Innovation Across Industries

Aixia is always on the lookout for opportunities to innovate with AI. The company entered a strategic partnership with AI Sweden – a government body whose mission is to accelerate the use of AI for the benefit of society and national competitiveness. As a core technology partner, Aixia provides the technology to run all of the organization’s projects from its data center with AIRI. 

“AI Sweden has found AIRI particularly useful for large training projects and the development of large language models. It’s become the standard for the delivery of all AI projects,” says Ahlén.     

Aixia is also using AI to find new approaches to traditional industries.  Swedish brewer Ocean asked Aixia to help it produce a low alcohol beer with the help of AI. Aixia digitized the brewer’s existing recipe catalogue, compared those with statistics on beer sales in Sweden to identify consumption and taste profiles, then used generative AI to produce recipes for the low alcohol beer.

“Ocean Beer’s master brewer was involved throughout the process and the result was a light, hoppy, and tasty low alcohol beer. It was a great collaboration mixing technology and human expertise that demonstrated the ability of AI to bring new approaches to creativity,” says Ahlén.

Business Growth with AI as-a-Service

Aixia recognized an opportunity to help customers rapidly deploy impactful applied AI solutions. The company uses FlashBlade and the AIRI reference architecture in its own data center to support an AI as-a-service offering.

“With AI as-a-service, there’s no need for complex in-house builds. Customers can get AI projects up and running quickly to deliver rapid ROI,” says Simon Janeck, Head of R&D at Aixia. “Pure plays an integral role in making that possible.”

One USB manufacturer worked with Aixia on an applied AI project addressing quality controls in production environments. Aixia developed a solution that helped to increase production from 40,000 to 150,000 units per week while retaining the same levels of quality control staff — a big win delivered in a fraction of the time utilizing AI as-a-service.

“Our relationship with Pure has been very successful. It's the starting point for AI for us. Without Pure we wouldn't be where we are now.”

 Petter Ahlén

AI & Data Center Sales/Marketing Manager, Aixia

Pure and Aixia look to the to the future

Pure and Aixia together will continue to innovate and support new customers in existing and new vertical sectors, all powered by FlashBlade and AIRI.     

"Our relationship with Pure has been very successful. It's the starting point for AI for us. Without Pure we wouldn't be where we are now,” says Ahlén.

Download
Actions
5 min. read
Download
More Stories Like This
Helping Students Transform Their Place in the World
“Between the fires and cyberattacks, we realized that we needed to be ready for anything. Pure Storage has the technologies that we need to deliver superior data protection and strong recovery—no matter what the challenge.”
Roger González Pérez
Deputy Director of Digital Technology, DATIC
Roger González Pérez
Deputy Director of Digital Technology, DATIC
“Depending on the projects in progress, our storage volume requirements can very quickly go from zero to 200TB and vice versa. Our infrastructure must be able to adapt accordingly. This means we don’t have to pay for data on a permanent basis, which we only use occasionally.”
Arnaud Hungler
IT Manager, Genome Center
Arnaud Hungler
IT Manager, Genome Center
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.