Skip to Content

What Is Elastic Cloud Storage?

Elastic cloud storage (ECS) is cloud-based data storage as a service that’s able to expand and contract according to need and is billed on a pay-as-you-go model. It provides on-demand storage capacity and adaptability to changing workloads and supports various data types and protocols, making it suitable for a wide range of applications and industries. ECS is often used for object storage, file storage, and data archiving, helping businesses optimize their storage resources in the cloud.

What Is Elasticity?

Elasticity, a foundational attribute of cloud computing, is the ability of a system or infrastructure to dynamically scale resources up or down based on demand. This means that computing resources, such as processing power, memory, storage, or network capacity, can be easily adjusted to accommodate changes in workload. Elasticity allows systems to handle traffic spikes efficiently, save costs during periods of low demand, and maintain optimal performance and resource utilization, contributing to greater flexibility and efficiency in cloud computing and other scalable environments. 

Why Is Elastic Cloud Storage Important?

As data has become an essential element for achieving organizational and business goals, and the amounts of data to be stored, moved, and managed climb higher, organizations are struggling to manage both the work and cost required. Elastic cloud storage reduces the fear of under-provisioning and the costs of over-provisioning.

Benefits of Elastic Cloud Storage

Incorporating elastic cloud storage (ECS) into your infrastructure offers a wide range of advantages that can revolutionize the way you store, manage, and access your data. Benefits of ECS include:

  • Data security: ECS often comes with robust security features, ensuring data encryption, access controls, and compliance with data protection regulations. This enhances data security, reducing the risk of breaches or unauthorized access.
  • Scalability: Elastic cloud storage seamlessly scales to accommodate growing data volumes or sudden spikes in demand, ensuring optimal performance and preventing resource constraints.
  • Easier management: Elastic cloud storage eliminates the work of ensuring that a tech stack has enough storage to support current and future needs. 
  • Cost: The biggest advantage of elastic cloud storage is its cost savings versus fixed storage. To maintain resilience, businesses relying on static storage must over-provision for their needs or provision based on estimates of future use—both of which are a recipe for unexpected storage costs. 
  • Agility: Elastic cloud storage increases agility through its cost structure. For many organizations, nothing slows down action more than the need to make a procurement decision. With that factor eliminated, teams are free to leverage elastic cloud storage by scaling up and down rapidly, setting up new data use cases, or rolling out new features and capabilities.
  • Experimentation: Without the need to justify CAPEX on storage, teams organization-wide have more latitude to experiment with data use and conduct trials and tests.

Disadvantages of Elastic Cloud Storage

While ECS offers numerous benefits, it also has some potential disadvantages, including:

  • Cost management: While ECS can offer cost savings, improper resource allocation and management can lead to unexpected expenses. Organizations must actively monitor and manage their cloud spending.
  • Off-premises data storage: In some industries, cloud storage introduces an unacceptable amount of risk or violates rules of compliance. Organizations may have bandwidth or latency requirements that require closer proximity to data storage.
  • Data security concerns: Storing data in the cloud can raise security and privacy concerns. Organizations need to carefully manage access controls, encryption, and compliance to mitigate these risks.
  • Internet connectivity: Like all cloud storage, elastic cloud storage depends on the availability of online access, which could result in competition for bandwidth with other users. Private clouds, which can help manage bandwidth, can add to ongoing costs. 
  • Vendor lock-in: Adopting a specific ECS provider's ecosystem may lead to vendor lock-in, making it challenging to migrate data and applications to another platform.

How Storage as a Service Mitigates Risk

Traditional storage data infrastructure lacks agility and flexibility and is at odds with as-a-service consumption models. Evergreen//One™ from Pure Storage provides an alternative. It’s a fully flexible, enterprise-grade storage-as-a-service (STaaS) offering that transforms your enterprise storage environment into a highly efficient storage subscription service. Everything in the Pure Storage portfolio can be delivered with guaranteed service level agreements (SLAs) in an elastic, easy-to-scale subscription that delivers a cloud-like experience that is sustainable and ESG-ready.

06/2025
Maximizing Your Data Value With an Enterprise Data Cloud
Through the Pure Storage Platform, organizations can build and deploy their own EDC. Pure Storage brings together several innovations that place it uniquely in the market, enabling organizations to virtualize, automate, and govern their data assets in a way that simply is not possible using solutions from any other vendor.
White Paper
9 pages

Browse key resources and events

PURE//ACCELERATE® 2025
Stay inspired with on-demand sessions.

Get inspired, learn from innovators, and level up your skills for data success.

Watch the Keynotes
VMWARE EXPLORE 2025
Experience the Pure Storage difference at VMware Explore.

Meet us to unleash the full power—and value—of your hybrid cloud.

Book a Meeting
VIDEO
Watch: The value of an Enterprise Data Cloud.

Charlie Giancarlo on why managing data—not storage—is the future. Discover how a unified approach transforms enterprise IT operations.

Watch Now
RESOURCE
Legacy storage can’t power the future.

Modern workloads demand AI-ready speed, security, and scale. Is your stack ready?

Take the Assessment
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.