Data Protection

Modern Data Protection Solutions

The threat and costs of a data breach can be devastating. It’s time to say goodbye to siloed legacy solutions and introduce your organization to modern data protection solutions.

Data Protection Doesn’t Have to Be Complex

Move on from old-school tools. Legacy data-protection products are little more than costly insurance. Pure solutions help you address the most important aspects of data protection and eliminate the complexity of keeping your data safe.

Rapidly Recover Backups at Scale

Legacy, purpose-built backup appliances aren’t helping you meet your data-protection SLAs. FlashBlade//S™ delivers petabyte-scale Rapid Restore for production and test/dev workloads at 3x the performance of competitive offerings.

Business Resilience over Distance

Improve business resiliency with Purity ActiveDR™ and ActiveCluster™ for Pure Storage® FlashArray™. Meet today’s storage demands with up to 10:1 deduplication, always-on data protection, and lightning-fast replication.

Expand Data Backup to the Cloud

Pure Cloud Block Store™ protects your cloud data with quick restores for low RTO and RPO, plus compliance monitoring. Purity CloudSnap™ provides effortless, built-in cloud-based data protection for off-premises flexibility, longer-term retention, and lower costs.

Modern Data Backup Experience

Bring the advantages of all-flash primary storage to your backup and recovery environment. Use Pure FlashRecover™, powered by Cohesity®, to meet modern backup needs including native cloud integration.

Mitigate Ransomware Attacks with Backups

Lost opportunities. Lost productivity. Lost customer confidence. Your business is too valuable to be held hostage by ransomware. Learn how to mitigate attacks before, during, and after a ransomware attack.

Gartner Magic Quadrant grid for Distributed File Systems and Object Storage

Pure Storage Is A Leader Again in the 2022 Gartner® Magic Quadrant™

for Distributed File Systems and Object Storage

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Test Drive Modern Storage for Ransomware Recovery

Stay ahead of ransomware. Experience a self-service instance of Pure1® to manage Pure FlashBlade®, delivering petabyte-scale recovery up to 270TB per hour.

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Modern Data Protection

A comprehensive ecosystem for protecting your data.

What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats.  From backups to recovery and data reuse, it covers all techniques an organization may use to keep data secure and highly available for its products, services, and operations.

People also ask:

1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data center has long been one of redundancy.You can’t afford to have your data lost, corrupted, or compromised, so always have a backup.

Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack.

2. What are the benefits of modern data protection?

Here’s what proactive, modern data protection looks like:

  • Active-active clustering for maximum performance and always-on data accessibility.
  • The latest data storage technologies to enable high-throughput, low-latency data transfer.
  • Predictive analytics for catching data storage issues before they occur.

3. How can Pure Storage help you streamline GDPR compliance?

The EU General Data Protection Regulation (GDPR) is top of mind for businesses with a global presence. Pure all-flash storage arrays offer built-in security measures like data-at-rest encryption and key management that can help you protect your sensitive data and comply with GDPR.

Ransomware Recovery and Data Protection

Learn how a Modern Data Protection architecture can help you avoid disruptions to your business.

Get the Guide

Don't Take Our Word for It

We work with the best across all industries.

“We don't call it a backup anymore. We call it data protection. We launched FlashBlade® for our production systems. It gives us more than just backup and restore.”

Dan Djuric
VP of Global Infrastructure and EIS, Domino's

“Our investment in Pure has more than proven its short-term worth, but we’re in it for the long-term value it provides to our citizens.”

Kimberly LaGrue
CIO, City of New Orleans


Rapid recovery, ransomware protection, and reuse at scale with Pure FlashRecover™, Powered by Cohesity®.

Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494


Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

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