See why Pure Storage is named a Leader in the 2021 Gartner Magic Quadrant for Distributed File Systems & Object Storage
Data Protection

Modern Data Protection Solutions

The threat and costs of a data breach can be devastating. It’s time to say goodbye to siloed legacy solutions and introduce your organization to modern data protection solutions.

Data Protection Doesn’t Have to Be Complex

Move on from old-school tools. Legacy data-protection solutions are little more than costly insurance. Pure solutions help you address the most important aspects of data protection and eliminate the complexity of keeping your data safe.

Business Resilience over Distance

Improve business resiliency with the new Purity ActiveDR™ continuous-replication capability for Pure Storage® FlashArray™. Seamlessly protect application data across almost any distance while minimizing both recovery point and recovery time objectives.

Comprehensive Data Protection

Keep your data safe. Purity ActiveCluster™ is a fully symmetric active-active bidirectional replication solution that provides synchronous replication across Ethernet or Fibre Channel networks for RPO zero and automatic transparent failover for RTO zero.

Expand Data Backup to the Cloud

Pure Cloud Block Store™ protects your cloud data with quick restores for low RTO and RPO, plus compliance monitoring. Purity CloudSnap™ provides effortless built-in cloud-based data protection for off-premises flexibility, longer-term retention, and lower costs.

Multi-Protocol Support

Purity//FB provides high-performance, native support for NFS, object, and Server Message Block (SMB) protocols, creating the leading Unified Fast File and Object storage platform.

Modern Data Backup Experience

Bring the advantages of all-flash primary storage to your backup and recovery environment. Use Pure FlashRecover™, powered by Cohesity®, to meet modern backup needs including native cloud integration.

Test Drive Modern Storage for Ransomware Recovery

Stay ahead of ransomware. Experience a self-service instance of Pure1® to manage Pure FlashBlade®, delivering petabyte-scale recovery up to 270TB per hour.

Modern Data Protection

A comprehensive ecosystem for protecting your data.

Ransomware Recovery and Data Protection

Learn how a Modern Data Protection architecture can help you avoid disruptions to your business.

What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats.  From backups to recovery and data reuse, it covers all techniques an organization may use to keep data secure and highly available for its products, services, and operations.

People also ask:

1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data center has long been one of redundancy.You can’t afford to have your data lost, corrupted, or compromised, so always have a backup.

Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack.

2. What are the benefits of modern data protection?

Here’s what proactive, modern data protection looks like:

  • Active-active clustering for maximum performance and always-on data accessibility.
  • The latest data storage technologies to enable high-throughput, low-latency data transfer.
  • Predictive analytics for catching data storage issues before they occur.

3. How can Pure Storage help you streamline GDPR compliance?

The EU General Data Protection Regulation (GDPR) is top of mind for businesses with a global presence. Pure all-flash storage arrays offer built-in security measures like data-at-rest encryption and key management that can help you protect your sensitive data and comply with GDPR.

Pure Ransomware Recovery Bundles

Lower the entry costs to effective ransomware mitigation with the Ransomware Recovery Bundle limited-time promotion.

Don't Take Our Word for It

We work with the best across all industries.

“We don't call it a backup anymore. We call it data protection. We launched FlashBlade® for our production systems. It gives us more than just backup and restore.”

Dan Djuric
VP of Global Infrastructure and EIS, Domino's

“Our investment in Pure has more than proven its short-term worth, but we’re in it for the long-term value it provides to our citizens.”

Kimberly LaGrue
CIO, City of New Orleans


Rapid recovery, ransomware protection, and reuse at scale with Pure FlashRecover™, Powered by Cohesity®.

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