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Always-on Protection. Unbelievable Simplicity.

Purity//FA, the software heart of FlashArray, maximises your storage investments—on premises or in the cloud. With Purity, meet today’s storage demands with up to 10:1 deduplication, always-on data protection, and lightning-fast replication.

Intelligent Software to Power Your Storage

A robust enterprise storage solution needs data protection, deduplication, continuous replication, advanced file services, and more. Secure, highly scalable, and easy to use, Purity unifies, protects, and intelligently manages all your data.

Unparalleled Data Storage

Meet today’s data demands with efficient, available, and secure storage. Purity provides unmatched data reduction, 99.9999% availability, always-on encryption, and non-disruptive upgrades.

Secure and Access Data with High Availability Data Services

Always-on Protection and Recovery

Secure by default protection and integrated disaster recovery helps keep your business running without disruption. Integrated Pure Storage ActiveDR™ and ActiveCluster™ provide rock-solid business continuity. And for ransomware, Auto-on SafeMode™ adds always-on, out-of-the-box protection without the need to change your setup, environment, or process.

Protect Data with Storage Backup Software

Effortless Data Access

Leverage predictable, high speed data access for all your enterprise apps and web scale workloads. End-to-end NVMe-optimised for flash. Multi-protocol support for FC and Ethernet. Built-in QoS for balanced resource distribution.

Data Storage Management, monitoring, and visibility across platforms and systems

Intelligent Management

AI-driven array operations ensure 100% availability. Monitor, analyse, and optimise storage from the single view of Pure1®. Mobilize workloads seamlessly across on-premises and cloud storage, and unify experiences.

Access with data services anywhere

The Picture Says It All!

Pure Storage is positioned highest for Ability to Execute and furthest for Completeness of Vision for the fourth consecutive year in the 2023 Gartner® Magic Quadrant™ for Primary Storage.

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What is software-defined storage?

Software-defined storage (SDS) is a storage architecture that decouples storage software from its hardware, giving you greater scalability, flexibility, and control over your data storage infrastructure.

People also ask:

1. Why decouple storage software from data storage infrastructure?

Decoupling storage software from hardware makes your storage services more flexible and agile, allowing you to expand storage capacity quickly and easily. Seamlessly move data and workloads to meet changing business requirements.

2. What are the benefits of software-defined storage?

The primary benefits of SDS include:
  • A simplified storage system for pulling data—agnostic of location—for easier automation
  • Scale-out architecture that can non-disruptively add new capacity when required
  • Greatly reduced storage management costs

3. How does Purity deliver software-defined storage?

Purity is the software-defined heart of Pure Storage’s all-flash arrays. Benefits of using Purity include:

  • Industry-leading data reduction 
  • Tier 1 resiliency with zero performance loss 
  • Built-in disaster recovery and protection 
  • Global flash management 
  • Consolidation of cloud and on-premises storage into one hybrid cloud with Pure Cloud Block Store™

With Purity, you can bring a Modern Data Experience™ to your data centre.

Don't Take Our Word for It

We work with the best across all industries.

“The Pure Evergreen Storage solution enabled us to avoid a tremendous amount of risk associated with forklift upgrades to replace outdated storage.”

Yasuhiro Ishida
Deputy Director – IT Services Department, DENSO IT Solutions

Test Drive Purity for FlashArray

Work in a self-service environment to experience Purity management for FlashArray. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.

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Analyst Report
IDC: Pure Agile Data Services Delivering the Modern Data Experience
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: +44 8002088116


Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

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