1:39 Video

Virgin Media achieves 98% reduction in power consumption

With Pure Storage, Virgin Media O2 runs analytics faster, reduces power bills, and shrinks its storage footprint.

00:04

A. Sharma Virgin Media Road two And my role is business optimisation manager Virgin Media Road two came together two years ago and they're the U K's biggest telco with over 47 million customers. We specialise in TV broadband fixed line as well as mobile storage in our infrastructure is really, really paramount and really, really important.

00:25

We're relying on the data to tell us what are the latest trends. What are what are what are customers' expectations and what do customers want. We started our journey with pure storage back in 2015. Our current infrastructure was just too old and it could have handled the, uh, capacity loads.

00:40

We were facing continuously outages. We were facing severity of random problems every single day. So for us it was looking at being able to handle the, um, amount of IOPs as well as look at our sustainability because, you know, it's it's quite a big thing for us in our organisation whereby we buy something that's gonna be, uh, reliable as well as gonna be sustainable in the future.

01:00

And what we're looking at is looking at initiatives of buying the right technology with the right credentials So that's looking at the power, the cooling as well as, um, how much heat dissipation do they each produce as well? Pure plays a key part. We reduced our rack sizes from 42 U to three U. So a good sort of 95 96% reduction there in terms of data centre sizing.

01:22

But from a power perspective, it was 98%. So our infrastructure will be a key backbone for everything going forward in the future. And we believe pure is there to help us on our journey.

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