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June 16-18, Las Vegas
Pure//Accelerate® 2026
Discover how to unlock the true value of your data.
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NVIDIA GTC San Jose 2026
Experience the Everpure difference at GTC
March 16-19 | Booth #935
San Jose McEnery Convention Center
10:10 Webinar
Pure//Accelerate® 2023: Announcing the 2023 Product Launches: Your Investment Simply Keeps Getting Better!
Hear the story of Sir Brailsford and how he transformed the British Cycling team through a strategy of incremental gains—and how Pure’s constant innovation and customer journey mirrors the team's path to victory.
This webinar first aired on June 15, 2023
Click to View Transcript
Good morning and welcome. We are so grateful to have you here with us today. We have met some amazing people already and I wanted to say and express our deep gratitude that you've chosen to come all this way on the way here, I met two, what felt like twins from Sweden. And they shared with me their story about how they are building a company.
They intend to reinvent the entire space of the data storage market. They started six months ago, they flew all the way out from Sweden and I just felt so grateful that they would take that bet together with us yesterday. When I was on the elevator, I met a different gentleman, an amazing leader from a fine East Coast University in the United States.
And he said he was not a member of our community. He was here because he had heard about what had happened over the years and he wanted to understand what it was all about. Well, I hope that he can see in you what we see in you. We see the finest minds, the greatest data scientists, some of the very best in this
industry, true pioneers. So if you see him and he works for a university that begins with the first letter N, please wrap your arms around him and give him a warm embrace from the pure community. Welcome. We hope you have a wonderful experience. We have some amazing news for you today, some exciting news.
But I wanted to first pay tribute to your journey as pioneers and as innovators. Let me start by sharing a similar story about a different innovator who reinvented and dramatically changed a different industry. For many years, British cycling developed a terrible reputation. In 100 years of Olympics, their teams were rarely placed.
They seemed to try everything but nothing worked. However, in 2003, a new coach, Sir Dave Brailsford joined the British cycling team. He was different from previous coaches that tried to completely overhaul their teams. He developed a strategy that he called the aggregation of marginal gains. This is the principle that small gains compound very quickly over time.
For example, if you just improve 1% every day, that would result in a 37 X improvement. In one year, they improved everything from wind drag to maintenance routines to crash risk. And these compounded quickly into incredible results. The team went on to dominate and sweep in the last four Olympics.
There is a parallel here to what you have done when you are the world's most efficient at what you do, you win. So let me start with three pioneers who won in efficiency. Three of the early adopters of pure storage, the city of Davenport, Iowa, Sierra, Nevada and Nielsen IQ.
In 2014, they adopted the first flash array, the first flash array four hundreds with 18 terabytes of flash storage. What they pioneered was the third Brailer of data storage. Of course, I am referring to what Charlie talked about non disruptive upgrades or what we called Evergreen like the cycling team cutting wind drag.
Let's talk about the compounding effect of not having traded data migrations. In 2014, customers need a giant arrays stretching across multiple racks for the kinds of problems they solve with those early flash arrays. These mega arrays shrank from 77 rack units on average to 12 with the introduction of flash array and now that same flash array from 2014 has more than 10 to 20 times its original
storage capacity in just three rack units. Three. What's interesting is that even though these arrays have served business critical workloads for over nine years, they look nothing like they did. Originally, everything has changed new drives, power supplies, chassis controllers all without disruption or down time.
It simply keeps getting better. These three pioneers began adding improvements that compounded rapidly direct flash modules. 10 volume and snapshot scale best in class of VOLS NV. Always on QS mobility between on prem and the cloud cloud block store. QC continuous replication, self service upgrades, the ability to move workloads,
transparently, the list goes on and on the area under this curve is amazing. Now, the entire fleet of pure rays has evolved from five nines of up time to almost 79 S. It's important to note that 79 S or even five is impossible for other companies that caveat theirs with scheduled maintenance downtime. We call that a fake sl A this year, your top racing team gets even better at
improving the maintenance experience. First, self service upgrades, automate security fixes and increase how fast you can, you can deploy value on your timing. Second, we brought simplicity in the Evergreen model to traditional NAS services with the introduction of the industry's first truly unified block and file platform.
It simply keeps getting better. And so now we're pleased to introduce your racing team to new ways to mitigate crash risk, flash array, safe mode, snapshots have been extended to new volumes in all arrays with self service to keep it simple. The new Evergreen one ransomware recovery so guarantees you can recover after an attack to a
clean environment after a razor lockdown for forensics, new A I driven anomaly detection alerts you to suspicious activity by adding an slate for data protection. Evergreen one continues to lead as the industry pioneer in data storage subscriptions, it simply keeps getting better. So in the spirit of getting better, I am proud to announce the biggest performance and
efficiency gains in flash array history, meet flash array XR four and flash array cr four. Our next generation flash array platforms. I'm so excited by this 40 to 60% greater performance high end scale built for three petabytes of raw storage, 35% more data compression with direct compressed technology. These are all things that have come from the high end XL line 18 months ago and now have
been pushed down to our full portfolio and new C models to expand the product line. The new generation is 30 to 40% greater performance per watt. It consumes 85% less energy than other all thought alternatives and powerfully, it requires 95% less space than hybrid disk arrays. Charlie talked a little bit about direct flash. This is rapidly diverging from hard drives and
off the shelf SSD S you can expect this density to dwarf the alternatives. Imagine what a 300 terabyte DFM means for a spinning disk industry that will max out at 40 today. We are excited to show you the latest and largest in flash module technology. I love the orange of the heat sink I have in my hands.
A 75 terabyte DFM. This is amazing with on board NV Ram and PC four bus speeds. This creates the most dense power effective footprint on the planet. The pace of innovation just keeps getting better. As Charlie said, this is rooted in the simplicity of purity,
a unified platform across flash array, flash blade and even cloud blocks store. This has brought you four new platforms at breakneck speeds. Xcel for the most demanding mission critical workloads, flash blade s for high performance workloads like A I and HPC flash blade, E which radically changes the market for disk space arrays and now XR four and C four.
But wait, we have one more announcement. You may have heard it from an earlier speaker on the stage. Flash D lets you replace aging disk at the revolutionary price point of less than 20 cents. A gigabyte. I am excited to announce the newest addition to our E family, the flash array.
Thank you. I'm so excited by this complimenting flash blade E which starts at four petabytes. Flash blade, E lowers the barrier of entry to one single petabyte of data where flash blade E supports file and object flash array. E will support unified file and block this new E family will forever change the landscape for disk.
So let's return to the earlier graph. We need to realize we are only at the beginning. Let's take a second to imagine the compound benefits of getting on the right curve as we zoom out. You are the pioneers of the next 10 years. You are investing to capture the gains under this new curve driven by simplicity,
Evergreen and the cloud operating model. I am so grateful to live at this time to be able to see this with you. This is the most exciting time in history to be alive. Please buckle up. We haven't seen anything yet. And like Matt said, if you don't, you didn't know this already disk is done and you don't
need it anymore, sir. Brailsford. You would be proud. Thank you very much.
Shawn Hansen
General Manager, Core Platform Business Unit, Everpure
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