00:04
Right, good morning. Oh, you all are hungover. Good morning. Are you all excited by what you've heard over the last day and a half? I am not feeling it. Sean just offered up a workshop. Are you all excited about what you've heard over the last day and a half?
00:24
A Little bit better. All right, we'll just roll with it. OK, so a couple of things. I am really, really inspired about the innovation we are bringing to you. The Enterprise Data Cloud and a lot of what we've talked about is scale, performance, automation, resiliency, and so much more.
00:45
I want to shift gears a little bit, and I want to talk about how the enterprise data cloud delivers adaptability. It's a platform that it adjusts and accommodates as your business evolves. And what is something that we are all dealing with right now? The landscape of application architecture.
01:11
If you're waiting on a VMware renewal, it's like sitting at the blackjack table with the 16 wondering what that next card is going to be. Are you going to be a hero? Are you going to be a zero? But reality is, the flexibility of the enterprise data cloud and what we're delivering
01:32
to you, it's all about adapting and accommodating where you want to go, right, Ralph? Thank you. If you're sticking with VMware, we're going to give you the most performance, the simplest to manage, the most integrated, and the most resilient experience, and one where you can take cost out.
01:54
Of the licensing. You want to move that estate to the cloud, pure storage cloud extends all of our optimization capabilities into your cloud environments. You might want to take a look at alternatives. We just announced the market leading one and only in partnership with Newtanics.
02:13
But more and more. Many of you are thinking about cloud native architectures. Your developers want speed and agility. And what's happening through your renewals, you're also thinking about. How do we look at this holistically and adapt our environment without necessarily
02:37
thinking about bus of incremental spend on the infrastructure. So what I'd like to do is to invite an amazing customer on stage that has evolved with us through this journey over the last 5 years. And before I ask Jeff Betke of Sirius XM to come on stage, we're gonna roll the video to learn a little bit more about Sirius XM.
03:04
yeah, there's roll. I am. You don't need a car to listen to Si sex. I mean you can listen anywhere, you know that, right? What? Kevin Hart's Kevin, you could use your phone. What? What Alexa, play Kevin Hart's laugh out loud
03:23
radio on Sirius XM. What? This is how I know you're getting old. I guess that was it. What? All right. Whoo! It's got the moving platform going.
03:40
It's like a ride at Disneyland. This trip worth it right here. This, this right here, yeah. That's awesome. So Jeff, I'm so excited you're here not just on behalf of Pure, but on a personal note, I'm a massive Sirius XM fan.
03:56
Smokey's, uh, Soul Town Channel 74 is my favorite station, which is why I walked up to some Barry White. Uh, so thank you again for being a part of this event and thank you for being an amazing customer of ours. And so before we get into your journey with Pure, what I'd like to start with is, can you tell us a little bit about, you know, your role at Sirius XM,
04:15
your journey and kind of your team's remit? There's not enough time in the day, but let's start at the beginning. I joined Sirius XM in 2007 when it was just XM. So it's been a minute. Uh XM became Sirius XM through the merger and in that time, it was the quintessential monolithic infrastructure,
04:40
servers taking up entire racks, storage taking up acreage in the data center. There's no other term to use. Sirius XM evolved. We partnered with Sirius XM Canada. Along came our connected vehicle unit.
04:58
And then strangely Pandora joined the chat, as it were. And from that. We have begun our, our evolving with pure storage in 2020 of all times. So Yeah, it's been a crazy journey now. Prior to that, prior to XM, uh, I worked at some small organizations including uh AOL
05:26
and Amazon starting in the late 90s. So it's been a crazy journey going from those organizations to XM to Sirius XM to Pandora and Sirius XM and now I'm sitting here at Pure Accelerating. On a moving platform, on a moving platform in Las Vegas on a morning, go figure. Can't can't get better than that.
05:47
All right, so let's talk about kind of that transition to Pure. About 5 years ago you made the bold decision to move your enterprise workloads to pure. I won't mention the competitor's name, um, but you made that decision. What's that journey look like and what drove that decision? It's really funny for you to use the word bold.
06:07
Now back then. We thought there might be a risk there, we really did. But now looking back on it, it's almost comical. Like, what what were we afraid of? What was the problem? Everything that. Pure committed to in terms of technology,
06:23
in terms of simplicity in terms of measurability every last one of them has. Made the journey at Sirius XM so much easier. Uh, Sean, I believe it was before us, was talking about how pure. There are all these, these challenges that we all face in the data center day to day. And you know Pure is gonna make it go away or you know Pure can help with that.
06:49
And I remember sitting somewhere right around here and thinking now it's can't be that easy. No it is it is it's made our lives so much more. Less stressful. We'll just leave it at that. It's awesome. Oh, hang on a second. I'm not gonna mention the committer. I, I get a sneeze.
07:05
Excuse me, it's the, it's a dryer. I'm sorry. So, so speaking about making your life easier, I've had the team run some data, and it looks like you've enjoyed 632 non-disruptive software upgrades through the 5 years with us and 42 hardware non-disruptive upgrades that. All right, so, so let's shift gears and let's talk about,
07:30
uh, what's happening in the virtualization landscape landscape. You've made kind of the decision to, you know, go to a cloud native architecture. I'd love to understand what you're doing, that transition and how port works, which in it again, an extension of our platform has made that transition so much better. So first off, I'm gonna share an opinion that some people are probably gonna roll their eyes
07:54
with and say, ah, no, no, that, that, that cat, he's no. So that opinion is that virtualization. When you say virtualization, I see a technology that is going to go through a massive transformation, cloud-centric infrastructure, sure, call it that, whatever the case may be.
08:13
We are at a, at an inflection point where we need to make some significant decisions and moves on how we address virtualization. And along comes Crew Bernetti's. OpenShift is our flavor of choice. And they provide a virtualization environment and a containerization orchestration management engine all under the hood and we looked at that and we were fascinated we're like,
08:36
oh cool, that that might be able to work, but what about storage? And just by happenstance I have you speaking with uh someone from Pure and I said, have you used Port works and no. They said, Port works. Port works with your Kubernes deployment. Try it out. Give us a call back if you have any issues.
08:55
Wouldn't you know it? Wouldn't you know it? We got everything that we wanted, everything that we thought would solve our business challenges with Port works joining in with Pure. It, I couldn't be happier with the solution. That's awesome. I see, uh, Venet out there smiling. He's got pearly whites right now. That's awesome.
09:13
So let's talk about, uh, the improvements, some of the business outcomes you've seen as a result of leveraging and incorporating Port works as a part of the architecture. So Port works, it's funny when Port Works was first introduced to me and, and this may be the case with some of you I didn't quite get it. I didn't understand like what what's it doing? How's it helping?
09:35
It's, I think the best way to look at Port works is that it is. Kind of like a turbocharger to a car. It just adds that extra oomph, it adds the ability to do things like, uh, Simple upgrades, being able to migrate workloads from machine to machine, being able to rapidly deploy, giving our developers who would love to have rapid deployment,
09:58
rapid iteration, rapid, uh, time to market. Port works in conjunction with OpenShift delivers that on-prem reliably with no drama and. All of us in this room want no drama in IT. And if anyone wants to dispute me on that, I'm ready to have the discussion.
10:19
I want no drama with my kids, by the way, as well. Can you help me with that? Same, same. So I'm not, I'm not chasing that one. I'm not chasing that. So I just want to just leave one point to this is that it's not just port works that has relieved us of the drama and the headaches and the concern and the ulcers and the list goes on
10:42
and on. Um, it's the entire pure ecosystem. It's pure, it's port works, it's flash ray's flash late, the list goes on and on, so I can't thank you enough for. Pure and its fanatical support. Whenever there's an issue.
11:03
Whenever there's a question, I should say, because there have been real no significant issues, knock on wood, um. That fanatical support of just just the most basic of questions from us, the fact that the entire posse shows up, everybody's ready to answer the question enthusiastically and help us take on the next challenge.
11:23
Just, just keep on going. We love it. That's awesome. So yesterday you used a statement with me. You said it just works and so absolutely, absolutely storage no longer is the thing that. Let me put it this way, there was a time when if an issue came up performance issue, for example, would happen.
11:42
It was always the same cast of characters, the usual suspects would be brought to the line storage, networking, firewalls in that order. And the storage team, and he's in here somewhere, mastered the art of proving the negative. No, it's not, it's not the storage this time. I swear it's not, and we'd sit on these conversations for hours and weeks and days on
12:08
end, and eventually somebody would be like, oh, it is a deployment or a bed index or something and. Then this poor fellow would have to, to brush off the wounds and go for the next one. Then Pure comes along and it just works. My favorite, my favorite story about that is, uh, having the database administrators approach
12:32
us yet again a performance problem yet again blame storage, but this time we had pure in our corner. And we gave our database admins access to the console so they themselves could go see what was going on. And they couldn't find anything to say that it was storage all of a sudden.
12:50
That happened 2 times. The 3rd time, now I'm calling them. You're gonna, you're gonna blame storage this time? I dare you.haha ha ha ha ha I love that. Whoa. Well, Jeff, thank you for being an incredible customer.
13:05
Thank you for your trust and confidence as your business evolves and you continue to leverage the power of the entire platform and the enterprise data cloud, and I'll leave you with this. The late great Barry White had the song, uh, I think it was I can't get enough of Kubernati's Baby. And with that, we'll invite our principal
13:24
technologist, Valerie Harrison to the stage, who by the way, is celebrating her one year anniversary. Come on up, Val.
