Pure Storage has a simple mission: to enable the widespread adoption of flash in the enterprise data center.

04.05.2013
Information Age:
Pure Storage bets on an all-Flash future
US start-up believes that, one day, all enterprise data will be stored on solid-state drives

04.05.2013
Techworld:
Flash storage driving VDI adoption, claims Pure
Flash-based VDI can deliver better performance than a laptop with local SSD

03.25.2013
Computerworld:
New storage technologies to deal with the data deluge
As enterprise storage demands escalate, disk densities continue to rise. But the real magic is in software, where speed and size come together.

03.22.2013
Storage Newsletter:
Pure Storage With Guarantee Program
"Love your FlashArray, or your money back."

03.22.2013
CRN:
New arrival Pure Storage takes aim at EMC
US-based flash start-up claims it has turned down numerous offers to sell the firm as it bids to rival EMC

03.21.2013
IT Pro:
Pure Storage prepares for flash battle with EMC
All-flash storage vendor marks UK launch with a heavy dose of industry fighting talk.

03.21.2013
IT Knowledge Exchange:
Pure Storage hears footsteps, offers money-back guarantee
With large established vendors planning to launch all-flash storage arrays, startup Pure Storage is offering a money-back guarantee to customers who want to try their systems now.

03.21.2013
Storage Newsletter:
... And Adds Subsidiary in Tokyo, Japan
Michael Cornwell named VP AsiaPac

03.21.2013
Microscope:
Pure Storage has high hopes for EMEA flash market
Pure Storage has high hopes for EMEA flash market

03.21.2013
Storage Newsletter:
Pure Storage Expands Operations Across EMEA ...
Led by John Silva previously at HP/3par

03.18.2013
Storage Newsletter:
Riverview Hospital Improves Patient Database Response Time
The FlashArray has enabled Riverview to accelerate its most performance-sensitive application.

03.17.2013
Business Insider:
VCs Are Throwing Money At These 10 Enterprise Startups
It's clear that enterprise tech is currently a hot area for investors.

03.13.2013
SearchSolidStateStorage:
Hospital deploys Pure Storage all-flash storage for EHR, VDI
Riverview Hospital switched to an all solid-state array to reduce latency and handle writes faster.

02.19.2013
CIO:
Flash Storage Offers Fast Path to VDI, Better App Performance
Flash's performance edge over hard drives has begun to win over some enterprise IT managers.

02.12.2013
Business Insider:
25 Enterprise Startups To Bet Your Career On
Pure Storage: An all-star cast of managers

02.04.2013
The New York Times:
A Billion-Dollar Club, and Not So Exclusive
The number of privately held Silicon Valley start-ups that are worth more than $1 billion shocks even the executives running those companies.

02.04.2013
The New York Times:
Billion-Dollar Ideas
The start-up is based on bringing flash storage, which has taken over the world of consumer computing because of its lightness and speed, to data centers.

01.09.2013
CRN:
Pure Storage Promises All-Flash Storage For VDI For Under $100
All-flash storage array developer Pure Storage has released reference architecture and a starter kit to back up claims that its arrays can be as part of a VMware-certified virtual desktop infrastructure (VDI) solution to provide high-speed storage for less than $100 per seat.

01.02.2013
Storage Newsletter:
Most Promising Storage Start-Ups in 2013
Top 15 most promising storage start-ups for their technology

01.02.2013
CRN:
The 10 Coolest Startups Of 2012
Pure Storage, a developer of storage arrays based on Flash memory technology instead of hard drives

12.14.2012
OPEN Forum:
7 Ways to Use Humor in Your Online Marketing
Do you like to laugh? Well, so do your customers. You don't need a big budget to add a little levity-all you need is a sense of humor.

12.13.2012
The Register:
Pure Storage to VDI players: Flash array trounces the platter
5,000 virty desktops with cheap(er) flash tech

12.12.2012
Storage Bytes Now:
Pure Storage announces VDI reference architecture
Pure Storage announced Wednesday that it has a reference architecture and starter kit for virtual desktop infrastructure (VDI) that reduces storage costs to less than $100 per seat.

12.12.2012
StorageReview.com:
Pure Storage Announces All-Flash VDI Reference Architectures and Starter Kits
Pure Storage today announced new all-flash VMware-certified FlashArray VDI reference architectures and starter kits designed to deploy for less than $100 per seat.

12.11.2012
The New York Times:
Wallflowers of Silicon Valley Get Asked to Dance
Flash storage sites like Pure Storage and Nimble Storage are now attracting millions in venture backing.

10.26.2012
Silicon Valley BizBlog:
Tech veteran, upstart team for flashy success.
At Pure Storage Inc., John "Coz" Colgrove plays the seasoned data storage entrepreneur. His co-founder, John Hayes, is the young upstart with no history in the business.

10.18.2012
Computing.co.uk:
Flash-based SSDs 'making headway' in the datacentre, claims Scott Dietzen
Flash-based solid-state devices (SSDs) are making headway in the datacentre, especially for read-intensive applications requiring high performance, but will continue to take second place for write-intensive applications, including many "big data" projects.

10.17.2012
Silicon Valley BizBlog:
Bay Area shines in Wall Street Journal's innovation awards
Eleven companies from San Francisco and Silicon Valley were named on Tuesday as winners and runners-up in the Wall Street Journal's 2012 Technology Innovation Awards.

10.17.2012
GigaOm:
What the shift to the software-defined datacenter means
The software-defined datacenter is just starting to become a reality, and the move to this new environment raises interesting questions around flash storage expectations and network ownership.

10.16.2012
Wall Street Journal:
Business Technology Vendors Shine in WSJ’s Technology Innovation Awards
The WSJ honored 37 companies for offering big problem-solving technology and practices and it should be no surprise to any CIO that a number of those companies came from enterprise technology.

10.16.2012
Wall Street Journal:
Alternative to Disk Storage
Pure Storage Inc. won the Silver award for a data-storage system that uses flash memory instead of disk drives to hold information in corporate data centers.

10.16.2012
IVC Post:
WSJ Technology Innovation Awards: Printechnolgics, Pure Storage and Vidacare Nab Top Spots
The Wall Street Journal has recognized the world's hottest new innovations with its annual Technology Innovation Awards, highlighted in today's paper. Culled from 536 applications originating in two dozen countries, the 37 winners and runners up span 18 categories and include start-ups as well as larger, more established companies.

10.16.2012
Wall Street Journal:
Computing Systems
Pure Storage Inc, of Mountain View, Calif., the ...

09.30.2012
ComputerWeekly.com:
All-flash array products take aim at virtualisation I/O demands
With a flurry of startups and the beginnings – with EMC’s acquisition of XtremIO and IBM buying Texas Memory Systems – of a wave of big supplier consolidation, the all-flash array market is in a dynamic state.

09.23.2012
Networkworld.com:
Pure Storage in Products of the week
Our roundup of intriguing new products

09.19.2012
CormacHogan.com:
Pure Storage adds vCenter Web Client Plugin, VAAI, iSCSI & more to new release
Pure Storage are an all-flash enterprise storage company. I first met these guys at VMworld 2011 and was quite impressed by their product.

09.13.2012
CRN:
Follow The Money: 10 Recent Tech VC Investments To Watch In September
There've been some heady funding rounds for storage startups lately, and Pure Storage, which copped $40 million in an "oversubscribed" Series D round, is one of 'em.

09.03.2012
Ulitzer:
August Storage Announcements – Pure Storage
Pure Storage FlashArrays were originally Fibre Channel only devices. In today’s unified world, that could be seen as somewhat limiting, so Pure have announced support for iSCSI and 10GbE in their latest hardware release.

08.25.2012
ChannelPro:
Pure Storage Upgrades FlashArray
Provider of all-flash storage solutions for SMBs Pure Storage has added a number of new features to its flagship FlashArray product. Among the updates, Pure Storage added iSCSI connectivity, ZeroSnap snapshots, and complete integration with (and management within) VMware via a new vCenter Web Client Plugin.

08.22.2012
The Register:
Storage crumblies, newbies race to push out flashiest gear
The flash storm among storage vendors is becoming more frenzied with a major announcement from HDS, the addition of iSCSI support by Pure Storage's flash arrays, and a performance guarantee from flash/disk hybrid iSCSI array startup NexGen, along with Veeam and vCenter support.

08.22.2012
GigaOm:
Pure Storage fleshes out flash pitch
If you wanted to use Pure Storage’s FlashArrays but weren’t a Fibre Channel shop, you were out of luck. Untill now. The startup has added 10GbE and iSCSi support — as well as snapshotting capabilities — to its solid state storage arrays.

08.22.2012
SearchSolidStateStorage:
Pure Storage makes all-flash storage iSCSI snappier
Recognizing it will take more than pure performance to make all-flash storage arrays mainstream, Pure Storage is adding iSCSI support, space-efficient snapshots and greater VMware integration to its FlashArray systems.

08.22.2012
Storage Switzerland:
Pure Storage Announces Funding And New Features Designed For the Enterprise
All-Flash Array vendor Pure Storage today announced that they have received an additional $40 million in funding, bringing their funded total to $95 million to date. This funding gives Pure Storage the ability to continue to mature their product line and should give its customers confidence in their long term ability to execute its vision of solid state data centers.
08.22.2012
SiliconANGLE:
Pure Storage Announces Massive Changes to FlashArray Software
All-flash storage vendor Pure Storage updated the software powering its flagship storage system, FlashArray.

08.22.2012
eChannelLine:
Pure Storage adds new features to FlashArray
Following up the release of its flagship product Pure Storage FlashArray product in May, Pure Storage, a startup which makes an all-flash offering, has upgraded the product with several new features, including iSCSI connectivity, ZeroSnap snapshots and complete integration with and management within VMware through a vCenter Web Client Plugin.

08.22.2012
Storage Review:
Pure Storage Updates FlashArray 300 Series with iSCSI, Snapshots, vCenter Plugin
Pure Storage has announced several new updates to their FlashArray 300 series of MLC NAND-based storage arrays and the Purity software that manages them.

08.16.2012
The Register:
Sugar daddies bung Pure Storage $40m for Euro blitz
Flash array firm getting aggressive stateside too

08.15.2012
Wall Street Journal:
Flash Data Storage Niche Heats Up
Speeding up data storage in computer rooms has suddenly become the hottest trend in hardware by exploiting a chip technology called flash memory, and spurring a wave of deal-making.

08.15.2012
Red Herring:
Pure Storage Raises $40M to Take Flash Storage Solution European
The company will use the cash on marketing efforts and international expansion

08.15.2012
WSJ Tech Europe:
Pure Storage Picks Up $40 milion for European Expansion
Flash enterprise storage appears to have become a hot area for investment.

08.15.2012
Fortune:
Venture capital deals
All-flash enterprise storage array company, has raised $40 million in Series D funding

08.15.2012
Forbes:
250%+ Growth, Expansion Plans Put Pure Storage on IPO Track
Since it’s growing at least as fast as the likes of NetApp (NTAP) was in its early years, Pure Storage has an IPO squarely in its sites. That growth is a result of Pure Storage’s technology that reduces the cost of flash memory to the point that it can compete with disk.

08.15.2012
GigaOm:
Pure Storage scoops up $40M in validation of all-flash push
Another big round of funding for an enterprise startup

08.14.2012
Storage Newsletter:
Pure Storage Got $40 Million in Series D
Packed with new features like HA, FlashCare, and the data integrity fabric..

08.14.2012
TechCrunch:
Pure Storage Raises Another $40M To Bring Europe Its Flash Storage Products, Index’s Mike Volpi Leads Round
Another big round of funding for an enterprise startup

08.14.2012
Dow Jones VentureWire:
As Flash Explodes, Pure Storage Scores $40M
Venture capitalists are pouring money into flash storage

08.12.2012
InfoStor:
5 Flash Storage Vendors That Shine
There are so many new uses of flash storage coming onto the market that it can be hard to keep up. Here are a few of the more innovative applications.

07.25.2012
Channelnomics:
Pure Storage Launches Partner Program
Promises to give partners new directions for their enterprise storage customers.

07.25.2012
SearchStorage:
All-SSD vendor Pure Storage unveils reseller partner program

07.25.2012
The VAR Guy:
Channel Partner Program Roundup: F5 Networks and Pure Storage
The all-flash enterprise storage vendor announced its P3 partner program

07.24.2012
Business Insider:
The Next 25 Big Enterprise Startups
Pure Storage: Making data center storage greener and better.
07.24.2012
SiliconANGLE:
Pure Storage Launches Partner Program, Seeks Enterprise Growth

07.24.2012
eChannelLine:
New flash vendor Pure Storage announces partner program

05.21.2012
CRN:
10 Hot Emerging Vendors For May 2012
Pure Storage a hot emering vendor in storage.

05.20.2012
eChannelLine:
Pure Storage takes new version of its FlashArray product into general availability
The company has unveiled a new version of the product, with expanded features

05.17.2012
SearchStorage Radio:
New Pure Storage all-SSD array
Pure Storage a hot emering vendor in storage.

05.16.2012
ComputerWorld:
Pure Storage's next-generation flash array offers high-availability option
Start-up claims hard drive prices for its flash arrays

05.16.2012
Forbes:
How Teens Are Adding "Flash" to the Cloud Revolution
Almost every parent I know has had to confiscate a cell phone, monitor Facebook, or somehow curtail a child’s online presence.

05.16.2012
CRN:
Pure Storage Releases All-Flash Array Priced More Like Disk Array
Pure Storage, a developer of storage arrays based on Flash memory technology instead of hard drives, on Wednesday said its new arrays are generally available and priced competitively with traditional hard drive-based arrays.

05.16.2012
InfoStor:
Pure Storage Feeds the Flash Frenzy with All-SSD Arrays
Pure Storage today announced the general availability of its FlashArray 300 Series of all-solid-state drive (SSD) storage arrays.

05.16.2012
InformationWeek:
Pure Storage Rolls Out Next-Gen Storage Array
FlashArray 300 Series features high availability, data integrity, and VAAI support.

05.16.2012
Technically Speaking:
There is new stuff in Storage – Pure and Simple
Enterprise storage has been around for a long time and is even finding its way into small and medium businesses to become the norm.

05.16.2012
V3:
Pure Storage offers up to 100TB storage via all-Flash arrays
Pure Storage has made available its second generation all-Flash enterprise storage arrays along with the 2.0 release of its Purity platform, adding high availability features, full data encryption and integration with VMware's vStorage APIs.

05.16.2012
Mike Speiser Blog:
You Know You Want Flash, Right?
To the Employees, Partners, and Customers of Pure Storage
05.16.2012
SiliconAngle:
Pure Storage Reveals Version 2 of All-Flash Array [Video]
Pure Storage’s engineering team has evidently been keeping busy in light of this week’s news that the company is debuting the second generation of its flash storage array.

05.16.2012
Storage Architect:
Storage Old, New and Past Due
It’s been an interesting day of contrasts in the world of storage, one that shows storage is a diverse and wide ranging segment of IT.

05.16.2012
Computer Technology Review:
Pure Storage debuts next generation FlashArray with FlashCare technology and data integrity fabric
Pure Storage, an all-flash enterprise storage company, announced Wednesday that its next generation FlashArray 300 Series with the 2.0 release of the Purity Operating Environment is generally available.

05.16.2012
The Register:
Pure pushes flash stash, mocks spinning disk with YouTube gag
Pure Storage is pushing the idea that its deduped flash array is cheaper than tier one enterprise disk array storage but miles faster and more reliable.

05.16.2012
The Daily Disruption:
Disruptor of the Day: John Colgrove, John Hayes and Pure Storage – All-Flash Storage Everyone Can Afford
Introducing John Colgrove, John Hayes and Pure Storage

05.16.2012
Infosmack Podcasts:
Pure Storage Flash Array Gets the Deep Dive Treatment
In this episode, Nigel and Rick put the Pure Storage FlashArray under the microscope.

05.16.2012
Storage Search:
Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center.

05.16.2012
Redpoint Ventures:
Pure Storage launches their GA product today
Pure Storage launches their GA product today after being hard at work for many many years.

05.16.2012
Vendorwag:
Vendorwag in the Valley – Pure Storage
As with the other videos in the “Vendorwag in the Valley” we have diced and sliced them into 3 course, or one jumbo portion.

05.16.2012
Search Solidstate Storage:
Pure Storage unveils FlashArray upgrade, customers
Pure Storage, which came out of stealth last year with an early access program for its all-flash storage arrays, today launched a software upgrade and said its systems are generally available.

05.03.2012
Forbes:
Price Changes and Strategic Planning
The engineers at Pure Storage realized that with solid state, speed is abundant but storage space is dear.

03.28.2012
Storage Switzerland:
Overcoming The All-Flash Storage Challenge...Cost
If all storage were the same price, all storage would be solid state storage.

03.26.2012
Infostor:
5 Must-Have SSD and Flash Products
"Now we're seeing announcement after announcement in which suppliers are deploying solid state memory as part of storage servers,"

03.20.2012
Virtual Insanity:
Pure Storage - Pure Genius
With the right software, even a technology as old as the disk drive can overcome some of its own limitations.

03.13.2012
Infostor:
What Is the Next Big Thing in Data Storage?
The next big thing: It's a subject that keeps analysts, entrepreneurs and computer science majors up at night.

03.13.2012
SF Business Times:
Best Places to Work finalists revealed
The nominations are in. The numbers have been crunched. And now the 125 finalists are queued up.
03.02.2012
theCUBE:
Interview with Scott Dietzen at Strata Conference 2012
The Cube - Strata Conference 2012 - Scott Dietzen, Pure Storage, with John Furrier and Dave Vellante

02.29.2012
Wahl Network:
Pure Storage Tackles Storage Shenanigans
Pure Storage, a veteran sponsor to Gestalt IT’s series of Tech Field Days, presented at Virtualization Field Day 2 out of its headquarters in Silicon Valley.

02.26.2012
IT Blood Pressure:
Pure Storage’s Impact on VDI – Tech Field Day
Pure Storage’s main message is they what to replace traditional storage arrays with an all based flash array.

02.21.2012
ESG Blog:
Storage News is Solid Progress
there was a user story from Pure today that will no doubt be music to not only its ears, but also across the world of the new generation of all-flash and hybrid array producers.

01.11.2012
Enterprise Strategy Group:
Pure Storage Makes Solid Progress and Provides Valuable Insights for All
Pure Storage has an appealing value proposition—offering a "next-generation tier-1 array" that is flash based but economically comparable to mainstream performance disk systems.

01.10.2012
CRN:
12 New Flash Memory, SSD Devices Provides Diversity
The Pure Storage FlashArray features a scalable storage architecture built around the company's controllers,

12.28.2011
Storage Switzerland:
Top Storage Companies To Watch In 2012

12.27.2011
Storage Newsletter:
Most Promising Storage Start-Ups in 2011
For the second year we are ranking the top 15 most promising storage start-ups.

12.19.2011
InfoStor:
5 Hot Storage Start-Ups
The health of the storage sector can be seen in the number of interesting startups that have cropped up.

12.09.2011
CRN:
The 10 Biggest Storage Stories Of 2011
Venture capitalists and large vendors ignored the overall doom-and-gloom feeling about business and the economy to make 2011 a banner year for investing in storage vendors

11.22.2011
ComputerWorld:
Skip data tiering, go directly to all-SSD storage, Forrester says
Companies may want to skip using a tiered storage architecture and move directly to an all-solid-state-drive (SSD) architecture, according to a new report from Forrester Research.

11.22.2011
The Register:
Pure Storage attacks EMC heartland
Taking the fight to Fibre Channel

11.22.2011
Networkworld:
Slide Show: Storage companies to watch product sampler
Pure Storage is convinced that it can deliver an all-flash storage system that can deliver storage space at a price that's competitive with standard disk solutions.

11.22.2011
Networkworld:
7 hot storage startups to watch
Storage newcomers specializing in flash, virtualization and cloud computing

10.31.2011
SearchStorage:
Time is right for SSDs
Solid-state was late to enterprise storage and had to be retrofitted into data centers. But a new generation of systems built specifically for solid-state are interesting users.

10.12.2011
Storage Switzerland:
Making Pure SSD Storage Available To Everyone
Because of its expense, flash has been viewed largely as a storage device of last resort, when you had to fix a performance problem.

09.30.2011
CRN:
12 Hot Products To See At Oracle OpenWorld 2011
Pure Storage will be demonstrating the new Pure Storage FlashArray FA-300 Series solid-state flash storage array.

09.27.2011
The Enterprise Storage Forum:
Pure Storage Looks to All-Flash Data Center
For enterprises undertaking the transition to a virtualized environment, flash memory can be an alluring proposition.

09.12.2011
Search Storage:
Four hot storage startups from the floor at VMworld 2011
One startup that turned heads was Pure Storage, which billed itself as all-SSD arrays, but cheaper than spinning disk.

09.11.2011
ESX Virtualization Magazine:
PureStorage and energy-efficiency of Flash based storage
With recent article of VMware Storage blog which took all my attention I discovered new company which was presenting first flash based array at VMworld 2011 at Las Vegas. Unfortunately I was not present, but what was said on the Storage blog is very interesting indeed.

09.05.2011
EBN Online:
Pure Storage: Big Dreams or a Real Disrupter?
Look around. The need to store data has grown exponentially these last few years, and it keeps growing at a steady clip. But the technology to serve large datacenter needs hasn’t developed as quickly. Hard disk storage has been the most economic solution thus far.
09.04.2011
SiliconANGLE:
Latest Flash Storage Entrant Gunning for the Very High End
The latest entrant into the high-end flash storage arena, Pure Storage, came out of stealth mode at the VMware conference gunning for the highest of high ends, the high-availability (HA) market of mainly currency traders and other financial companies, Wikibon CTO David Floyer writes in a new alert titled “Pure Storage Aspires to Tier 1 Storage.” This company builds active-active clustered controllers over InfiniBand attached to Samsung SSDs.

09.03.2011
GigaOm:
5 things I learned at VMworld
VMworld is a big event, comprised of companies and individuals spanning almost every aspect of IT. It can be a lot to digest, but it also can be a good barometer of where IT is today and where it’s going. A couple days removed from the show, I gave some thought to the trends I noticed and the insightful discussions I had. Here are five things I came away from VMworld thinking.

09.01.2011
Storage Newsletter:
Bob Wood VP Engineering, Pure Storage
Pure Storage, Inc. announced it has appointed industry veteran Bob Wood as vice president of engineering.
09.01.2011
theCUBE:
Startup Panel at VMWorld 2011
Lee Caswell, Pivot3 and Dr. Scott Dietzen, Pure Storage at VMworld 2011 with John Furrier

09.01.2011
Wikibon Blog:
Pure Storage Aspires to Tier 1 Storage
Pure Storage is one of the interesting new storage vendors at vmworld 2011. A new entrant into the flash-only networked storage marketplace, just out of stealth mode, with a strong team, it is creating differentiation around high-availability (HA) capabilities.

08.29.2011
Inventor Spot:
News ‘Flash’: Solid State-Only Storage Arrays from Pure Storage
A new Silicon Valley startup named Pure Storage, composed of Yahoo! And Veritas Software veterans, has put out its first product – the FlashArray, an enterprise-level storage array product with several interesting technologies and what seems to be fairly new for a storage array – the use of solid-state drives only, instead of traditional hard disks.

08.25.2011
ZDNet UK:
Solid state storage hits an inflection point
Solid state storage is expensive, rotating media storage is cheap. Thus runs the first law of storage these days but one company claims that it’s changed all that and if true, we could be at an inflection point. However, you do have to read the small print quite carefully.

08.24.2011
Silicon Valley Biz Journal:
Bob Wood to head engineering for Pure Storage
Pure Storage Inc. on Thursday named Bob Wood vice president of engineering.

08.24.2011
TMCnet:
Pure Storage Debuts All-Flash Enterprise Suite
Combining the performance, density and power of flash with enterprise array features, Pure Storage, has entered the market with the first all-flash enterprise array.

08.24.2011
Storage Review:
Pure Storage Comes Out With All-Flash Storage Array
Silicon Valley startup Pure Storage has taken itself out of stealth mode by introducing its first product, an all-flash memory based enterprise-level storage array. The company, founded by veterans of Veritas and Yahoo!, plans to show its flagship product it calls the FlashArray for the first time publicly next week at VMWorld in Las Vegas.

08.24.2011
Physorg.com:
All-flash enterprise storage startup ready (and funded) for battle
Pure Storage has announced it has raised $30 million in a new round of funding for its cost-cutting storage system that uses flash memory only. This is its C-round of funding, which brings its total backing to $55 million. The company has also announced that its Pure Storage FlashArray FA-300 series is available immediately for evaluation and should be generally available by the end of the year.

08.24.2011
Yahoo! News:
Pure Storage To Grab $20 Billion Storage Market With Flash
Pure Storage has a way to drive down the cost and time to store huge quantities of data. The challenge it faces in the battle for the $20 billion storage market is making sure that big competitors like EMC (EMC) don’t swipe its idea.

08.23.2011
CRN Australia:
Enterprise served pure flash storage
Pure Storage, a well-connected enterprise solid state storage start-up, has released its flash-only array.

08.23.2011
Digital Trends:
Start-up Pure Storage uses exclusively flash-based storage
It’s doubtless that one day flash storage, like SSDs, will replace hard disks for data centers and enterprise storage. SSDs are generally faster, more reliable and use less power than hard disks. As usual in the tech world, the question is who’s going to make the first leap, and when’s it going to happen?

08.23.2011
NY Times:
Behind the Glittery Web Start-Ups, Investors See Other Gold
While the spotlight of the latest technology boom has been focused on a cluster of popular consumer applications like Facebook, Groupon and Zynga, investors are increasingly taking a shine to the start-ups building the infrastructure for those Internet powerhouses.

08.23.2011
Storage Newsletter:
… And Out of Stealth With All-SSD Enterprise Array
Pure Storage, Inc. entered the market with an all-flash enterprise array, combining the performance, density and power of flash with enterprise array features including high availability, out-of-the-box compatibility, and enterprise class scalability - all for less than the cost of disk-centric arrays, including performance disk, flash retrofits and flash/disk hybrids.

08.23.2011
Storage Newsletter:
Pure Storage Lands $30 Million in Series C
Pure Storage, Inc. raised an additional $30 million in Series C funding.

08.23.2011
NY Times:
Enterprise Solid State Memory Provider Pure Storage Snags $30M
Pure Storage, a developer of solid state storage drives for businesses that need to store a lot of data, announced today that it has raised $30 million in its third round of funding led by Greylock Partners, Redpoint Ventures and Sutter HIll Ventures.

08.23.2011
NY Times:
Why Flash Is the Future of Storage in Data Centers
Flash memory has taken over the world of consumer computing as the storage technology used in iPods, iPads, smartphones and digital cameras.

08.23.2011
Star News Online:
Why Flash Is the Future of Storage in Data Centers
Flash memory has taken over the world of consumer computing as the storage technology used in iPods, iPads, smartphones and digital cameras.

08.23.2011
Wall Street Journal:
Startup Places Pure Bet On Flash Memory
Data-storage systems that use chips instead of disks have been gradually moving into computer rooms, but are generally considered too costly for mainstream jobs. A Silicon Valley startup is betting it can change that.

08.23.2011
TMCnet:
Pure Storage Announces All-Flash Enterprise Array and $30 Million in New Funding
Pure Storage has entered the enterprise market with an all-flash enterprise array, offering high availability, enterprise class scalability and out-of-the-box compatibility. In a related announcement, the company announced a $30 million Series C round of funding, bringing total capital investments in the company to $55 million.

08.23.2011
CTO Edge:
Pure Storage Launches Flash Memory Array
Pure Storage today launched a Flash memory array that the company is positioning as a replacement for disk-based primary storage.

08.23.2011
Forbes:
Pure Storage To Grab $20 Billion Storage Market With Flash
Pure Storage has a way to drive down the cost and time to store huge quantities of data. The challenge it faces in the battle for the $20 billion storage market is making sure that big competitors like EMC don't swipe its idea.

08.23.2011
GigaOm:
Pure Storage brings hard disk pricing to Flash storage
With all the excitement around Flash storage in the data center these days, I wasn't keen to hear about yet another startup that promised to revolutionize SSDs. But with a hot team behind it and the promise to change the economics and infrastructure around storage, I decided to talk to Pure Storage.

08.23.2011
CNN Money:
Pure Storage brings hard disk pricing to Flash storage (syndicated from GigaOm)
With all the excitement around Flash storage in the data center these days, I wasn't keen to hear about yet another startup that promised to revolutionize SSDs. But with a hot team behind it and the promise to change the economics and infrastructure around storage, I decided to talk to Pure Storage.

08.23.2011
VentureBeat:
Enterprise solid state memory provider Pure Storage snags $30M
Pure Storage, a developer of solid state storage drives for businesses that need to store a lot of data, announced today that it has raised $30 million in its third round of funding, led by Greylock Partners, Redpoint Ventures and Sutter Hill Ventures.

08.23.2011
Dow Jones Venture Wire:
Pure Storage Places Bet On Flash Memory As It Raises $30M Round
Data-storage systems that use chips instead of disks have been gradually moving into computer rooms, but are generally considered too costly for mainstream jobs.

08.23.2011
451 Group:
Flashy Pure Storage ships untainted disk-free systems
Storage tiering has recently emerged as one of the sector's hottest technologies. Unlike ill-fated information lifecycle management, the concept of...

08.23.2011
The Register:
New Samsung-funded Flash disruptor uncloaks
You want flash disruption? You got it. Pure Storage's FlashArray is cheaper and faster than enterprise disk drive arrays but just as available and reliable. Cue major oops and headaches in Hopkinton, Sunnyvale, Palo Alto and other storage vendor HQ locations.

08.23.2011
Channel Register:
New Samsung-funded Flash disruptor uncloaks (syndicated from The Register)
You want flash disruption? You got it. Pure Storage's FlashArray is cheaper and faster than enterprise disk drive arrays but just as available and reliable. Cue major oops and headaches in Hopkinton, Sunnyvale, Palo Alto and other storage vendor HQ locations.

08.23.2011
SearchStorage:
Pure Storage, TMS launch all-flash storage array lineup
Startup Pure Storage Inc. and solid-state storage veteran Texas Memory Systems (TMS) Inc. today launched an all-flash storage array lineup using multi-level cell (MLC) flash to bring down prices.

08.23.2011
ComputerWorld:
Start-up Pure Storage emerges with all-SSD array
Start-up Pure Storage today emerged from development mode to announce an all-solid state drive (SSD) storage array that it said challenges traditional hard drive-based systems on price and blows them away on performance.

08.23.2011
InfoWorld:
Start-up Pure Storage emerges with all-SSD array (syndicated from ComputerWorld)
Start-up Pure Storage today emerged from development mode to announce an all-solid state drive (SSD) storage array that it said challenges traditional hard drive-based systems on price and blows them away on performance.

08.23.2011
ITWorld:
Start-up Pure Storage emerges with all-SSD array
Start-up Pure Storage today emerged from development mode to announce an all-solid state drive (SSD) storage array that it said challenges traditional hard drive-based systems on price and blows them away on performance.

08.23.2011
CIO:
Start-up Pure Storage emerges with all-SSD array
Start-up Pure Storage today emerged from development mode to announce an all-solid state drive (SSD) storage array that it said challenges traditional hard drive-based systems on price and blows them away on performance.

08.23.2011
Network Computing:
Pure Storage Offers Cheaper Enterprise Disk Alternative
Pure Storage is officially unveiling its initial product offering, an all-flash enterprise storage array that the company says is more than 10x faster and 10x more space and power efficient, at a lower per gigabyte price, than disk-centric arrays.

08.23.2011
Cloud Computing Journal:
Start-Up Claims Flash Array Breakthrough
Two-year-old Pure Storage, the latest flash start-up, shook off its cloak of invisibility Tuesday and showed off a reportedly oversubscribed $30 million C round for its all-flash enterprise array technology.

08.23.2011
CRN:
Pure Storage Exits Stealth Mode With Flash-Only Array, $55 Million In Funding
Startup Pure Storage on Tuesday came out of stealth mode with what the company calls the first storage array built from the ground-up, specifically for taking advantage of high-speed Flash memory.

08.23.2011
RayOnStorage (Silverton Consulting):
Pure Storage Surfaces
We were talking with Pure Storage last week, another SSD startup which just emerged out of stealth mode today. Somewhat like SolidFire which we discussed a month or so ago, Pure Storage uses only SSDs to provide primary storage.

08.23.2011
Pack Rat:
Pure Storage All-Flash Storage Array Revealed
Flash memory is awesome, but SSD isn't a drop-in replacement for disk. Flash is totally different from spinning disk, yet most storage arrays still treat it as disk-like block storage. That's why I was pleased to hear from startup Pure Storage, who are asking the core question, "what should an all-flash storage device look like?"

08.23.2011
Silicon Valley Biz Journal:
Pure Storage raises $30M, emerges from stealth
Pure Storage said Tuesday it raised an additional $30 million in Series C funding, bringing its total raised to date to $55 million.

08.23.2011
NewsFactor.com:
Pure Storage Offers Cheaper 'True' All-Flash Array
Solid-state data centers are moving closer with the release of Pure Storage's FlashArray FA-300 Series. Pure says its FlashArray is the first "true" all-flash enterprise array and costs less than disk-centric arrays.

08.23.2011
Yahoo News:
Pure Storage Offers Cheaper 'True' All-Flash Array (syndicated from NewsFactor.com)
Data centers interested in flash-based drives have a new choice with the release Tuesday of what its maker describes as the first "true" all-flash enterprise array. Enterprise-focused storage firm Pure Storage said its FlashArray FA-300 Series is less than the cost of comparable disk-centric arrays.

08.23.2011
Data Storage Today:
Pure Storage Offers Cheaper 'True' All-Flash Array (syndicated from NewsFactor.com)
Solid-state data centers are moving closer with the release of Pure Storage's FlashArray FA-300 Series. Pure says its FlashArray is the first "true" all-flash enterprise array and costs less than disk-centric arrays.

08.23.2011
Maximum PC:
Pure Storage Gambles Millions on World's First All-Flash Enterprise Array

08.23.2011
The IT Chronicle:
Pure Storage Announces All-Flash Enterprise Storage Array
At a time when some still swear by tape storage, flash storage is making inroads into the data center, driven by newcomer Pure Storage. Today, the company announced an all-flash enterprise storage array in the form of the Pure Storage FlashArray FA-300 series.

08.23.2011
Hot Hardware:
Pure Storage Announces All-Flash Enterprise Storage Array (syndicated from The IT Chronicle)
At a time when some still swear by tape storage, flash storage is making inroads into the data center, driven by newcomer Pure Storage. Today, the company announced an all-flash enterprise storage array in the form of the Pure Storage FlashArray FA-300 series.

08.23.2011
iTnewswire:
Enterprise served pure flash storage
Start-up says it's cheaper a Gigabyte than disk.

08.23.2011
EE Times Asia:
Pure Storage gets $30M funding, releases flagship product
Enterprise storage company Pure Storage Inc. has announced that it has received $30 million worth of funding from Series C financing for its all-flash enterprise array technology. The company plans to use the fund to accelerate engineering, operations and go-to-market activities.

08.23.2011
ecoINSITE:
Pure Storage enters flash startup race
Hot on the heals of flash storage all-stars Fusion-io and Violion Memory, comes Pure Storage, a startup that’s making some bold claims about its tech, particularly surrounding costs.

08.23.2011
CyberMedia CIOL:
Pure Storage intros all-flash enterprise storage array
Pure Storage, a flash storage start-up founded in 2009, unveiled its flagship product, Pure Storage FlashArray FA-300 series, touted to be the first all-flash enterprise storage array.

08.23.2011
Wikibon Blog:
Flash Storage as Disruptor, Innovator and Savior
There are also a slew of new start-ups launching with various flash-based technologies. Not every solution is truly innovative, but there are lots of different ways that flash can be used in a storage environment.

08.23.2011
Rickatron Blog:
Enter: Pure Storage
All-flash array. WOW. Yes, another one is out there now. Pure Storage has emerged today and all-flash is interesting to me. Sure it is expensive, but any toying with solid state disks will quickly get you thinking about how do get this nice performance in the data center.

08.23.2011
Greylock Partners:
Pure Storage Launches
Pure has assembled a world class team of product innovators that is setting out to disrupt the world of enterprise storage. How you might ask? By delivering the world’s first all-Flash Enterprise Array.

08.23.2011
IT Portal:
Pure Storage Raises Additional $30 Million In Funding
Mountain View-based Pure Storage announced on Tuesday that it has raised $30 million extra in Series C funding, making the total amount raised to date close to $55 million. Founded in 2009, Pure Storage specialises in a wide array of all-flash enterprise storage devices.

08.23.2011
WSJ (Venture Capital Dispatch):
Is Flash Memory The Way To Go For Storage Start-Ups?
There's near universal agreement that flash will replace hard disk drives in enterprise storage, but it's not clear if it's a new feature for established vendors or a disruptive opportunity to build a new, lasting company.

08.23.2011
Wikibon:
2011 Flash Memory Summit Enterprise Roundup
The mood of the 2011 Flash Memory Summit in Santa Clara was victorious, declaring victory over high-performance disk.

08.23.2011
Business Insider:
Startup Places Pure Bet On Flash Memory (syndicated from WSJ)
Data-storage systems that use chips instead of disks have been gradually moving into computer rooms, but are generally considered too costly for mainstream jobs. A Silicon Valley startup is betting it can change that.
08.23.2011
Silicon Tap:
Pure Storage Raises $30M
Mountain View-based Pure Storage, the developer of enterprise flash storage arrays, said today that it has raised an additional, $30M in a Series C funding round.

08.23.2011
FinSMEs:
Pure Storage Raises Additional $30M in Series C Funding
Pure Storage, a Mountain View, CA-based provider of all-flash enterprise storage arrays, has raised an additional $30m in Series C funding.

08.23.2011
eChannel Line:
Pure Storage unveils low cost, high performance all-flash Enterprise Storage Array
Start-up Pure Storage has emerged from stealth with its Pure Storage FlashArray, the first all-flash enterprise array, which it believes will crumble the cost barrier to mainstream flash adoption.

08.23.2011
CIO Today:
Pure Storage Offers Cheaper 'True' All-Flash Array
Solid-state data centers are moving closer with the release of Pure Storage's FlashArray FA-300 Series. Pure says its FlashArray is the first "true" all-flash enterprise array and costs less than disk-centric arrays. An analyst said Pure Storage's FlashArray FA-300 Series is differentiated from its competitors by "enterprise-like features."

08.23.2011
All Things Digital:
Flash Madness Part 3: Pure Storage Comes Out of Stealth, Lands Funding
This has been the summer for flash memory. We've seen first the initial publish offering of Fusion-IO, which uses flash chips to get data in servers closer to the processor and thus speed things up.

10.04.2010
GigaOm:
Zimbra Executive Heads To Hot Storage Startup
Scott Dietzen, co-founder President and CTO of Zimbra, is headed to a hot stealth-mode startup, PURE Storage, a company started by John Colgrove, a veteran of storage industry and founding engineer at Veritas, a storage software company.
07.12.2010
Silicon Tap:
Pure Storage Raises $18.4M
Mountain View-based PURE Storage, a stealth mode firm whose founders include Veritas founding engineer John Colgrove and former Veritas VP Mike Speiser, has raised $18.4M in a funding round.
Media, Bloggers, Analysts: pr@purestorage.com
05.01.2013
Pure Storage Named a "Cool Vendor" by Gartner
Award-winning Innovation Driving Unparalleled Growth for Next Generation Enterprise Storage Vendor
04.26.2013
Pure Storage Recognized as One of the Best Places to Work for Second Consecutive Year
All-Flash Company Honored as a Top Employer by the San Francisco Business Times
03.21.2013
Pure Storage Backs FlashArray with Storage Industry’s Most Comprehensive Guarantee Program
Unveils Unconditional “Love Your Storage” Global Guarantee on All Pure Storage FlashArray Models; Launches “Dedupe Ticker” Real-Time Data Reduction Tracking Tool
03.21.2013
Pure Storage Expands Operations Across Europe, the Middle East and Africa
Company Establishes Strategic Distribution and Support Partnerships and Achieves First Production Deployments; Opens UK Headquarters
03.21.2013
Pure Storage Accelerates Global Expansion with New Subsidiary, Operations in APAC
Establishes Sales, Support and Distribution Operations and Partnerships in Japan and Korea; Announces Strategic Partnership with Japan’s Leading IT Distributor, Tokyo Electron Device
03.12.2013
Riverview Hospital Improves Patient Experience by Accelerating VDI Deployments and Boosting Database Performance with Pure Storage FlashArray
Riverview Hospital in Noblesville, Indiana, has deployed the Pure Storage FlashArray to improve patient database response time.
01.15.2013
Pure Storage Expands Executive Management Team with Veteran Industry Talent
Appoints David Hatfield as President and Christopher Zang as VP of Support to Deliver Rapid Growth
12.12.2012
Pure Storage Delivers the Ultimate VDI Experience with New All-Flash Reference Architectures and Expandable Starter Kit
FlashArray's Inline Deduplication & Compression Enables All-Flash VDI for Less than $100/desktop: Start with Hundreds of Desktops and Expand to Thousands without Worrying About Performance
11.12.2012
Pure Storage Wins Frost & Sullivan Product Innovation Award
Research Firm Honors FlashArray as 2012's ‘Most Innovative Enterprise Flash Storage Solution'
10.22.2012
Pure Storage Honored with Prestigious Wall Street Journal Technology Innovation Award
Takes Home Silver for Overall Innovation and Also Wins in "Computing Systems" Category
08.27.2012
From VMworld 2012: Pure Storage Announces New Web Client Plugin and Support for VMware vSphere 5.1
VMware's new vCenter Web Client enables full management of VMware vSphere from a modern, standards-based web browser environment.
08.23.2012
Pure Storage FlashArray, Powered By Samsung Semiconductor's PM830 SSD, Selected as a Best of Show 2012 Award Winner by Flash Memory Summit
Recognized As Most Innovative Flash Memory Enterprise Business Application
08.23.2012
Pure Storage Advances FlashArray with Ethernet Connectivity, Protection, and VMware Integration Features, Enabling More Customers to Join the Affordable Flash Revolution
Hot On the Heels of Its GA Release, FlashArray Now Offers iSCSI, ZeroSnap Snapshots and Complete Management Within VMware, Extending Its Reach to a New Set of Enterprise Customers
08.15.2012
Pure Storage Receives $40M Cash Infusion to Accelerate Explosive Growth, Initiate European Expansion
Index Ventures Leads Oversubscribed Series D Round with Contributions from Greylock Partners, Redpoint Ventures and Sutter Hill Ventures
07.25.2012
Pure Storage Unveils Channel Partner Program
New P3 Program Enables Channel Partners to Capitalize On the $4 Billion Solid-State Enterprise Storage Market
06.28.2012
Leader in Enterprise Analytics Turbo-Charges Performance and Storage Efficiency with Pure Storage FlashArray
Mattersight™ Accelerates Analysis of Human Interactions with 10x Faster Processing Time, 9-to-1 Deduplication Ratio on Microsoft SQL Server Database.
06.27.2012
Pure Storage FlashArray Achieves VMware Ready™ Status
This designation indicates that after a detailed validation process the Pure Storage FlashArray has achieved VMware's highest level of endorsement.
06.06.2012
Pure Storage Sponsors Series of VMware User Groups Events
Pure Storage, the all-flash enterprise storage company, today announced that it will be sponsoring an upcoming series of regional VMware User Groups.
05.31.2012
Pure Storage Hosts Live Webinar To Debunk the Five Biggest Lies about All-Flash Storage Systems with George Crump of Storage Switzerland
Pure Storage will be hosting a live webinar with Storage Switzerland on June 5, 2012 at 10am PT/1pm ET.
05.29.2012
Pure Storage Named 2012 Red Herring Top 100 Americas Award Winner
Recognized As One of the Top 100 Leading Technology Startups in the Nation, Pure Storage Poised to Revolutionize Storage Market
05.16.2012
Pure Storage Unveils Next Generation FlashArray with High Availability, FlashCare Technology and Data Integrity Fabric
With More Than 100 Units Shipped to Customers, All-Flash Storage is Now Proven for Mainstream Enterprises
05.14.2012
Pure Storage Named a Finalist for the 2012 Red Herring Top 100 Americas Award
All-flash Enterprise Storage Company Recognized in Top 100 Most Innovative and Promising Technology Ventures in North America
04.18.2012
Yodle Replaces Disk with Pure Storage FlashArray for Even Faster Database Performance
Yodle has deployed the Pure Storage FlashArray to support its quickly expanding customer base.
03.20.2012
Pure Storage Named Finalist in Bay Area's Best Places to Work Awards
Pure Storage was ranked among the top 25 companies employing 51-101 employees.
02.20.2012
Smart Grid Software Provider eMeter Achieves New Levels of Flexibility and Performance with Pure Storage FlashArray
eMeter Deploys Pure Storage FlashArray to Implement Shared Services Model for Engineering, QA, Support and Training
11.10.2011
Pure Storage Hosts Live Event about Flash Storage with Steve Duplessie of Enterprise Strategy Group
Over the course of the one-hour event, the two storage veterans will share insights on how enterprise flash will transform the enterprise storage landscape.
11.09.2011
Pure Storage Honored for Enterprise Product of the Year in Best in Biz Awards 2011
Pure Storage, the all-flash enterprise storage company, has been named the silver winner of the Enterprise Product of the Year in Best in Biz Awards 2011.
10.03.2011
STEC Collaborates with Pure Storage to Advance Development of the Industry's First All-Flash Enterprise Array
Joint Design Effort Incorporates STEC ZeusIOPS® SSDs as the Non-Volatile Cache in the Pure Storage FlashArray Platform.
09.27.2011
Pure Storage Demoing All-Flash Enterprise Storage Array At Oracle OpenWorld 2011
New FlashArray Crushes Storage Latency to Enable 3 to 5x Improved Transactional Throughput and Dramatically Simplify IT Operations for Oracle Databases.
09.15.2011
Pure Storage Heads to Storage Decisions in New York to Exhibit All Flash Enterprise Array
Pure Storage, the all flash enterprise storage company, today announced it will showcase its flagship product, the Pure Storage FlashArray, at the Storage Decisions tradeshow in New York City, September 19th and 20th.
08.26.2011
Pure Storage To Showcase Industry's First All-Flash Enterprise Array At VMworld 2011
Out from Stealth, Startup Heads to Las Vegas to Offer Hands-on Demos of the Pure Storage FlashArray; Three-time Super Bowl Champs Ronnie Lott and Harris Barton to Make Appearance at Pure Storage Booth
08.25.2011
Pure Storage Selects Industry Veteran Bob Wood as Vice President of Engineering
New Addition to Executive Team Hails From NetApp, Decru and Harmonic; Tapped to Spearhead Product Evolution
08.23.2011
Pure Storage Breaks the Cost Barrier to Mainstream Flash Adoption in the Data Center with the First All-Flash Enterprise Array
All-Flash Array is 10x Faster, 10x More Power and Space Efficient, and Less Expensive than Traditional Disk-Centric Arrays
08.23.2011
Pure Storage Raises $30M in Series C Financing for All-Flash Enterprise Array Technology
Samsung and Redpoint Ventures join Greylock Partners, Sutter Hill Ventures and Angels in Oversubscribed Round for Disruptive Flash Storage Startup
04.28.2011
Pure Storage Names Todd Engle Vice President of Operations
Industry Veteran Joins Startup From Xiotech to Spearhead Global Operations and Logistics
04.04.2011
Pure Storage to Present "Leveraging Flash Memory in Enterprise Storage" Tutorial at Spring 2011 Storage Networking World
Pure Storage today announced that VP of Products Matt Kixmoeller will be a featured speaker at next week's Storage Networking World (SNW) conference in Santa Clara, Calif.
08.26 - 29.2013
San Francisco, CA
Fridays are a great time to invest in learning about new technologies. Take the time to invest in your knowledge base - attend a Flash Friday netseminar.