See why Pure Storage is named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

Comparing Other Vendors to Pure? There’s No Comparison

Be disruptive, not disrupted. Get the enterprise features your data deserves—without breaking your budget.

Move Up to the Modern Data Experience™

Get an edge with the industry’s leading all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage Purity cloud-connected enterprise data services that scale as you scale. And get a subscription to innovation. Evergreen Storage™ eliminates risky and disruptive migrations to deliver the agility your business demands.

Fast By Design

  • All-NVMe performance across the portfolio
  • Faster time-to-insights and time-to-market
  • Fast, Evergreen upgrades


Smart Simplicity

  • Plug-and-play setup
  • Pure1 AI-powered predictive platform management
  • SaaS-based data management platform
  • Built-in business continuity

Risk-free Innovation

Always-on Data Services

  • 8:1 cost-saving total efficiency
  • Data-at-rest security by default
  • 99.9999% uptime, including upgrades

Proven Innovation vs. Uncertainty

Choose fast, efficient, and NVMe-enabled innovation proven in the real world. Pure FlashArray//X is a cut above. See why customers give us an 82 NPS rating and we’re a leader in the Gartner Magic Quadrant for Primary Storage.

Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen subscription protects your investment so you never have to re-buy storage again. Make your next storage refresh your last, with Pure.

All-inclusive vs. Expensive Add-ons

Skip the expense of add-ons. More than just hardware, the Purity operating environment provides all-inclusive functionality Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

Test Drive FlashArray//X

Work in a self-service environment to experience the management of a Pure FlashArray//X. Explore advanced features, including snapshots, replication, ActiveCluster™, and even VMware integration.

See Why Pure Leads The Way

Evergreen Feature

Pure Storage

Evergreen™ Storage

Dell EMC

Future-Proof for PowerStore Only

NetApp
Keystone

HPE
Primera/Nimble Timeless

Guaranteed Effective Capacity

(Not Just an Efficiency Ratio)

Right Size Guarantee*

No capacity guarantee

No capacity guarantee

No capacity guarantee

Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades

Vendor history of "forklift" upgrades

Disruptive upgrades if more than 50% controller utilization

Limited NDU (not across generations, Nimble only)

Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**

One-time controller upgrade to Next-gen ONLY ****

One-time, limited controller credit

One-time, limited controller credit

No-limit Anytime Controller Upgrades

(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**

One-time controller upgrade to Next-gen or Next-model ONLY ****

None

None

Anytime Media 
Upgrade/Trade-in

Capacity Consolidation**

No media trade-in

None

One-time media upgrade (Primera only)

Proven Record Of Delivering on Promises Upgrade/Trade-in

>7000 controller upgrades, without disruption or re-buy

New program, unproven

New program, unproven

New program, unproven

* Right-Size Guarantee available at no extra charge on FlashArray //X
** Requires Evergreen Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

“I don’t have to worry about storage anymore. We needed a fast, reliable storage solution that was simple to implement and maintain. And that’s exactly what we have with Pure.”

Steve Culy
Senior Systems Engineer, Navis

“We have had 100% uptime on our Pure arrays for nearly five years, and that includes software updates and controller upgrades.”

David Coindreau
Manager of Server and Storage Services, Frost Bank
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