Pure Storage vs. Competitors

Compare How Pure Storage Platform Leads Legacy Enterprise Storage

The industry-leading Pure Storage platform delivers a services-first, AI-ready foundation that will grow with you while mitigating risk, removing cost, and eliminating upgrades—forever. Only the Pure Storage platform powers all your workloads with 100% non-disruptive upgrades and up to 60% savings.

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The Platform That Grows with You, Forever

Gain a competitive edge and make life easier with the industry’s most intuitive design and always non-disruptive upgrades. A single energy-efficient architecture for all your data needs (block, file, object), direct-to-flash management, and cloud-connected enterprise data services. Always Evergreen®, never obsolete.

Pure Storage Delivers an Industry-leading Data Platform

Get unparalleled data services tailored for every need, with the ability to evolve with your business. Our proven data platform includes a broad portfolio of scale-up/scale-out solutions, supporting all workloads across the data landscape, including block, file, and object—on bare metal, VMs, cloud, or containers.

Performance, Efficiency, and Simplicity at Scale

The intuitive design and unmatched simplicity of the Pure Storage platform accelerates time-to-value, lowers management overhead, and reduces risk across its life cycle—while delivering consistent performance across all dimensions (throughput, latency, IOPS, and metadata) and consuming up to 80% less power with the industry’s highest density flash.

Future-proof with Flexible Consumption Choices

The Pure Storage platform delivers agility with flexible consumption—CAPEX, OPEX, and fully-managed storage-as-a-service governed by contractual SLAs. All of this is backed by our Evergreen future-proof solution, providing cost transparency and a fully non-disruptive subscription to innovation backed by a proven track record.

Pure Storage vs. the Competition

One architecture. All your workloads. Never obsolete.

Feature	Pure Storage	Dell EMC	NetApp	HPE
Ease of Use	Built from the ground up to eliminate manual tasks and automate tuning, support, and maintenance through a single interface (Pure1)	Multiple management interfaces across multiple platforms each requiring a different management discipline (PowerStore, PowerScale, PowerMax, PowerProtect, ECS, APEX)	Legacy platform, highly specialized concepts that require manual tasks and configuration	Confusing options for their management plane, requiring several products (e.g., DSCC, InfoSight, Data Ops Manager, Oneview)
Nondisruptive Hardware and Software Upgrades with Data-in-place Across Generations	Proven data-in-place upgrades with full performance, across generations via Evergreen architecture	Announced, however vendor has history of disruptive upgrades across generations, and customer references are lacking	Marketed, however only supported on certain products and typically requires a complicated “aggregate relocation” process	Limited (not across generations, nor across product models within Alletra series), timeless program has gone through several iterations
Highly Consistent All-Flash Portfolio	One architecture, two platforms (scale-up, scale-out), with shared Evergreen, DirectFlash®, Purity, Pure1®	Multiple separate, inconsistent products, with different upgrade paths, software, and management	Multiple hybrid and all-flash products with disparate upgrade paths	Multiple product lines stemming from multiple acquisitions with no consistent upgrade paths or management tools
One Software Architecture	All storage systems are based upon a single Purity software platform	Operating software is different, depending on system	AFF/FAS systems are based upon ONTAP, however E-Series and StorageGrid are different	Operating software is different depending on system
Direct-to-Flash Management	DirectFlash software and hardware technology that increases both density and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance
Traditional Ownership Subscription: Investment Protection with Routine/On-Demand Upgrades	Evergreen//Forever™: Controller/blade upgrades at regular intervals, anytime 100% controller/blade trade-in credit, flash trade-in Evergreen//Forever™: Controller/blade upgrades at regular intervals, anytime 100% controller/blade trade-in credit, flash trade-in	PowerStore was marketed with “Anytime Upgrade,” however this program has been replaced with “Lifecycle Extension with ProSupport,” uncovering risk to customers; no program for PowerMax or other products; No flash trade-in across all products	“Storage Lifecycle Program” is highly caveated with convoluted and selective upgrade matrix; has flash trade-in for same type of media only	“Timeless Program” has gone through several iterations, requires customers to repurchase yet another array (Alletra MP), with no investment protection on previous HPE solutions
Proven Record Of Delivering on Promises Upgrade/Trade-in	Delivered >30,000 controller upgrades, without disruption or rebuy	New program, unproven	New program, unproven	New program, unproven
Available Fully as-a-Service, with Flexible Terms and Guaranteed Service Level Agreements (SLA)	Evergreen//One™: 1 to 5 year terms, Guaranteed SLAs, Power and Rack Efficiency Guarantee	APEX Data Storage Service: limited to Software Defined Storage (SDS) solutions, no service level objectives or agreements	Keystone: requires several management interfaces, service level objective “best effort” based (vs. SLA)	GreenLake for Block Storage: service level objective based (vs. SLA), no power and rack guarantee
As-a-Service SLAs: Performance, Capacity, Availability, Energy Efficiency	Evergreen//One: Solutions customized, measured, and remediated according to clear SLAs; industry's first energy efficiency SLA	APEX Data Storage Service: No published performance or energy efficiency SLO/SLA	Keystone: Performance SLO only (no known remediation)	GreenLake for Block Storage: performance SLO only (no known remediation)
Energy-Efficient, Sustainable Storage	Up to 85% less energy use/carbon emissions than competing all-flash, lower e-waste with proven Evergreen design*	Less energy efficient; higher e-waste with unproven ownership subscription model	Less energy efficient; higher e-waste with unproven ownership subscription model	Less energy efficient; higher e-waste with unproven ownership subscription model
Unified File Services	Unified file services delivered on a modern storage platform	Legacy file services based on Unity XT data mover technology on top of a block platform	Block services delivered on top of a native file platform	No unified file services

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* 2024 ESG Report

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

“Pure’s Evergreen model has been fantastic in terms of supporting our operations, because we see the world in the same way.”

David Sohigian

CTO, Workday

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“Our goal was to switch to Pure without anyone noticing. We achieved this in spades, gaining unprecedented performance, resiliency, and visibility.”

Jeff Bethke

Vice President, IT Infrastructure Services, Sirius XM

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Related Products and Solutions

Data storage subscriptions with Evergreen

Performance intensive storage with FlashArray//X™

Storage software for agile data services with Purity

AIOps for smart storage with Pure1®

Optimise business-critical workload efficiency with FlashArray//C™

Unstructured data storage with FlashBlade//E™

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