See why Pure Storage is named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

Comparing Other Vendors to Pure? There’s No Comparison

Be disruptive, not disrupted. Get the enterprise features your data deserves without breaking your budget.

Move Up to the Modern Data Experience

Get a modern data experience from the industry’s leading all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage cloud-connected enterprise data services that scale as you scale. And get a subscription to innovation. Evergreen Storage™ eliminates risky and disruptive migrations to deliver the agility modern business demands.

Fast By Design

  • All-NVMe performance across the portfolio
  • Faster time-to-insights and time-to-market
  • Fast, Evergreen upgrades

Smart Simplicity

Risk-free Innovation

Always-on Data Services

  • 8:1 cost-saving total efficiency (2x better than competitors)
  • Data-at-rest security by default
  • 99.9999% uptime, including upgrades
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Pure Storage has been a game-changer for our organisation and has delivered on everything we need it to do. Having a partner like Pure Storage—who’s innovative and keeps a strategic focus—puts eMoney in a position to take advantage of the opportunities in front of us.

Michael Finnegan, VP of Production Operations

Proven Innovation vs. Uncertainty

Choose fast, efficient, and NVMe-enabled innovation proven in the real world. Pure FlashArray//X is a cut above. See why customers give us an 82 NPS rating and we’re a leader in the Gartner Magic Quadrant for Primary Storage .

Why choose Pure flash over Dell EMC

Evergreen Simplicity vs Painful Refreshes

Sustaining innovation and competitiveness requires a dependable technology foundation. An Evergreen subscription protects your investment so you never have to re-buy storage again. Make your next storage refresh your last, with Pure.

Avoid painful storage refreshes with Pure Storage

All-inclusive Enterprise Functionality

Skip the expense of add-ons. More than just hardware, Pure provides all-inclusive functionality driven by the Purity operating environment. Get the features you need to secure, accelerate, and manage your data including future enhancements—with no additional cost.

See Why Pure Leads The Way

Evergreen Feature

Pure Storage

Evergreen™ Storage

Dell EMC

Future-Proof for PowerStore Only


Primera/Nimble Timeless

Guaranteed Effective Capacity
(Not Just an Efficiency Ratio)

Right Size Guarantee*


No capacity guarantee




No capacity guarantee




No capacity guarantee




Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades





Vendor history of "forklift" upgrades





Disruptive upgrades if more than 50% controller utilization





Limited NDU (not across generations, Nimble only)





Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**





One-time controller upgrade to Next-gen ONLY ****





One-time, limited controller credit





One-time, limited controller credit





No-limit Anytime Controller Upgrades
(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**




One-time controller upgrade to Next-gen or Next-model ONLY ****














Anytime Media 


Capacity Consolidation**





No media trade-in










One-time media upgrade (Primera only)




Proven Record Of Delivering on Promises Upgrade/Trade-in


>7000 controller upgrades, without disruption or re-buy




New program, unproven





New program, unproven





New offering, unproven (Primera)





* Right-Size Guarantee available at no extra charge on FlashArray //X
** Requires Evergreen Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

The Customer Experience to Beat

Can you upgrade your storage without disrupting your business? (Spoiler alert: Yes.) Upgrade on your schedule. Disrupt the game with non-disruptive upgrades.

Test Drive FlashArray//X

Experience a self-service instance of Pure1® to manage a Pure FlashArray//X. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

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