See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Pure vs. Competitors: Demand More from Your Storage Vendor

Be disruptive, not disrupted. Get the enterprise features your data deserves—without breaking your budget.

Level Up to Uncomplicated Storage

Get an edge with the industry’s leading all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage Purity cloud-connected enterprise data services that scale as you scale. And get a subscription to innovation. Evergreen//Forever™ eliminates risky and disruptive migrations to deliver the agility your business demands.

Fast By Design

  • All-NVMe performance across the portfolio
  • Faster time-to-insights and time-to-market
  • Fast, non-disruptive upgrades

Smart Simplicity

  • Plug-and-play setup
  • Pure1 AI-powered predictive platform management
  • SaaS-based data management platform
  • Built-in business continuity

Risk-free Innovation

  • Planned downtime-free, forklift-free upgrades
  • On-premises and cloud solutions
  • The most choice in flexible storage subscriptions

Always-improving Data Services

  • 8:1 cost-saving total efficiency
  • Ransomware and disaster recovery built-in 
  • 99.9999% uptime, including upgrades

Proven Innovation vs. Legacy Mediocrity 

Choose fast, efficient storage with proven real world innovation and built-in security features to protect against cyber threats. Read why 100% of reviewers on Gartner Peer Insights would recommend Pure, and why we’re a leader in the Gartner Magic Quadrant for Primary Storage.

Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen//Forever subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure.

All-inclusive vs. Expensive Add-ons

Pure’s software driven storage and subscriptions provide all-inclusive, enterprise-class functionality. Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

all flash storage vendor and all flash storage leader

Highest and Furthest Again.

For Ability to Execute and Completeness of Vision in the 2021 Gartner® Magic Quadrant™ for Primary Storage.

Get the Report

Pure Storage vs. the Competition


Pure Storage



Dell EMC

Future-Proof for PowerStore Only


Primera/Nimble Timeless

All-Inclusive Software Subscription

All array features, now and in future

Many features require optional add-ons***

Many features available only in select bundles

Limited features

Guaranteed Effective Capacity

(Not Just an Efficiency Ratio)

Right Size Guarantee*

No capacity guarantee

No capacity guarantee

No capacity guarantee

Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades

Vendor history of "forklift" upgrades

Disruptive upgrades if more than 50% controller utilization

Limited NDU (not across generations, Nimble only)

Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**

One-time controller upgrade to Next-gen ONLY ****


One-time, limited controller credit

No-limit Anytime Controller Upgrades

(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**

One-time controller upgrade to Next-gen or Next-model ONLY ****



Anytime Media 

Capacity Consolidation**

No media trade-in


One-time media upgrade (Primera only)

Proven Record Of Delivering on Promises Upgrade/Trade-in

>10,000 controller upgrades, without disruption or re-buy

New program, unproven

New program, unproven

New program, unproven

* Right Size Guarantee available at no extra charge on FlashArray //X
** Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

It’s Time to Test Drive FlashArray//X

Before you refresh your existing storage take Pure FlashArray™ for a spin and explore the built-in enterprise features including SafeMode™ snapshots ransomware protection, ActiveCluster™ advanced replication, and even VMware integration.

Try Now

"We didn’t just want a solution for today. We wanted to make an investment for at least 10 years. And with Pure, we’ve now got both the technology and ongoing support we need to make that happen.”


Darren Fowler
Director of Information Services, Hamilton Health Care System

“With just one implementation, we gained a storage platform for life. No more worrying about capital expenses of a few million dollars for every upgrade, no more disruptive IT refreshes, and less time spent on planning and forecasting.”

Josh Schmookler
President, ATON Computing
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call us: 833-371-7873


Pure Storage HQ

650 Castro St #400

Mountain View, CA 94041

800-379-7873 (general info)

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