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See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Pure vs. Competitors: Demand More from Your Storage Vendor

Be disruptive, not disrupted. Get the enterprise features your data deserves—without breaking your budget.

See the Difference

See the Difference

Overview Benefits Compare Customer Stories Resources

10 Reasons to Choose Pure

Level Up to Uncomplicated Storage

Get an edge with the industry’s leading all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage Purity cloud-connected enterprise data services that scale as you scale. And get a subscription to innovation. Evergreen//Forever™ eliminates risky and disruptive migrations to deliver the agility your business demands.

Fast By Design

All-NVMe performance across the portfolio
Faster time-to-insights and time-to-market
Fast, non-disruptive upgrades

Smart Simplicity

Plug-and-play setup
Pure1 AI-powered predictive platform management
SaaS-based data management platform
Built-in business continuity

Risk-free Innovation

Planned downtime-free, forklift-free upgrades
On-premises and cloud solutions
The most choice in flexible storage subscriptions

Always-improving Data Services

8:1 cost-saving total efficiency
Ransomware and disaster recovery built-in
99.9999% uptime, including upgrades

Proven Innovation vs. Legacy Mediocrity

Choose fast, efficient storage with proven real world innovation and built-in security features to protect against cyber threats. Read why 100% of reviewers on Gartner Peer Insights would recommend Pure, and why we’re a leader in the Gartner Magic Quadrant for Primary Storage.

Read Why Customers Prefer Pure Read Why Customers Prefer Pure

Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen//Forever subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure.

Read ESG’s Report Read ESG’s Report

All-inclusive vs. Expensive Add-ons

Pure’s software driven storage and subscriptions provide all-inclusive, enterprise-class functionality. Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

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Pure Storage vs. the Competition

Feature	Pure Storage Evergreen//Forever	Dell EMC Future-Proof for PowerStore Only	NetApp Keystone	HPE Primera/Nimble Timeless
All-Inclusive Software Subscription	All array features, now and in future	Many features require optional add-ons***	Many features available only in select bundles	Limited features
Guaranteed Effective Capacity (Not Just an Efficiency Ratio)	Right Size Guarantee*	No capacity guarantee	No capacity guarantee	No capacity guarantee
Non-Disruptive HW and SW Upgrades Across Generations	Truly non-disruptive, data-in-place, modular upgrades	Vendor history of "forklift" upgrades	Disruptive upgrades if more than 50% controller utilization	Limited NDU (not across generations, Nimble only)
Included Controller Upgrades to Latest Generation	Free Every Three included controller upgrades**	One-time controller upgrade to Next-gen ONLY ****	None	One-time, limited controller credit
No-limit Anytime Controller Upgrades (latest generation AND Next-Model)	Upgrade Flex (anytime 100% trade-in credit)**	One-time controller upgrade to Next-gen or Next-model ONLY ****	None	None
Anytime Media Upgrade/Trade-in	Capacity Consolidation**	No media trade-in	None	One-time media upgrade (Primera only)
Proven Record Of Delivering on Promises Upgrade/Trade-in	>10,000 controller upgrades, without disruption or re-buy	New program, unproven	New program, unproven	New program, unproven

* Right Size Guarantee available at no extra charge on FlashArray //X
** Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

"We didn’t just want a solution for today. We wanted to make an investment for at least 10 years. And with Pure, we’ve now got both the technology and ongoing support we need to make that happen.”

Darren Fowler

Director of Information Services, Hamilton Health Care System

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“With just one implementation, we gained a storage platform for life. No more worrying about capital expenses of a few million dollars for every upgrade, no more disruptive IT refreshes, and less time spent on planning and forecasting.”

Josh Schmookler

President, ATON Computing

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IDC: Evaluating Storage Vendor Guarantee Programs

IDC: Evergreen Storage Continues to Drive industry-leading Customer Experience

Storage for the Modern Enterprise

451 Research Report - Without Agile Storage, There’s No Agile IT

Buyer’s Guide

Agile Storage RFP Guide

IDC: Architectural Design Directly Supports Better FlashArray Customer Experience

Evergreen//Forever

Data Storage Software

Storage Management

STORAGE AS A SERVICE

CONTACT US

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Call us: 833-371-7873

Media: pr@purestorage.com

Pure Storage HQ

650 Castro St #400

Mountain View, CA 94041

800-379-7873 (general info)

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