Pure Storage vs. Competitors | Pure Storage

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Pure Storage vs Competitors

Uncomplicate Your Storage, Forever

IT agility. Sustainability. The lowest TCO in the industry. Only Pure Storage delivers proven, 100% non-disruptive storage upgrades and saves you up to 85% on energy costs, to meet your IT needs today and far into the future.

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Gain a competitive edge with the industry’s leading, all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage Purity cloud-connected enterprise data services that scale as you scale.
And get a subscription to innovation.

Pure Storage Evergreen® is the most comprehensive portfolio of subscriptions, offering customers choice and flexibility in how they purchase and consume storage—all built on our proven, non-disruptive Evergreen architecture.

Fast By Design

All-NVMe performance across the portfolio
Faster time-to-insights and time-to-market
Fast, non-disruptive upgrades

Smart Simplicity

Plug-and-play setup
Pure1® AI-powered predictive platform management
SaaS-based data management platform
Built-in business continuity

Risk-free Innovation

Planned downtime-free, data-in-place, forklift-free upgrades
On-premises and cloud solutions
The most choice in flexible storage subscriptions

Always-improving Data Services

8:1 cost-saving total efficiency
Ransomware and disaster recovery built-in
99.9999% uptime, including upgrades

Pure Storage vs. the Competition

Feature	Pure Storage	Dell EMC	NetApp	HPE
Non-Disruptive HW and SW Upgrades Across Generations	Truly non-disruptive, data-in-place, full performance, modular upgrades via Evergreen architecture	Announced, however vendor has history of disruptive upgrades	Significant Performance reduction during "Non-Disruptive" upgrades*	Limited (not across generations, nor across product models within Alletra series)
Traditional Ownership Subscription: Investment Protection and Routine/on-demand Upgrades	Evergreen//Forever™: Controller/blade upgrades at regular intervals, anytime 100% controller/blade trade-in credit, flash trade-in	"Standard": one-time controller upgrade to next-gen; "Select": one-time controller upgrade to next-gen and next-model*; no flash trade-in	Only for "eligible controllers", with convoluted & selective upgrade matrix; has flash trade-in	None****
Proven Record Of Delivering on Promises Upgrade/Trade-in	Delivered >10,000 controller upgrades, without disruption or rebuy	Relatively new program and upgrade technology, unproven	New Program (Feb 2023) unproven	None
Available Fully as-a-Service, with Flexible Terms and All-inclusive Software	Evergreen//One™: 1 to 5 year terms, all array software features included	APEX Data Storage Service: 1 or 3 year terms only, extra charges for data protection, other features	Keystone: semi-flexible 1 to 3 year terms, extra charges for data protection, other features	GreenLake for Block Storage: 1 or 3 year terms only, extra charges for data protection, other features
As-a-Service SLAs: Performance, Capacity, Availability, Energy Efficiency	Evergreen//One: Solutions designed, measured, and compensated according to clear SLAs; industry's first energy efficiency SLA	APEX Data Storage Service: No published performance or energy efficiency SLO/SLA	Keystone: Performance SLO only (no known remediation)	GreenLake for Block Storage: Performance SLO only (no known remediation)
Energy-efficient, Sustainable Storage	Up to 85% less energy use/carbon emissions than competing all-flash, lower e-waste with proven Evergreen design*****	Much less energy efficient	Much less energy efficient	Much less energy efficient

* If controllers are not throttled to 50% or less performance utilization in normal operation
** Available on PowerStore & PowerMax only
*** Available on PowerStore only
**** Investment protection program no longer available for Alletra purchases
***** 2021 ESG Report

Proven Innovation vs. Legacy Mediocrity

Choose fast, efficient storage with proven real-world innovation and built-in security features to protect against cyber threats. Read why 100% of reviewers on Gartner® Peer Insights would recommend Pure, and why we’re A Leader in the Gartner® Magic Quadrant™ for Primary Storage.

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Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last with Pure Storage.

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All-inclusive vs. Expensive Add-ons

Pure Storage's Software-driven storage and subscriptions from Pure Storage provide all-inclusive, enterprise-class functionality. Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

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Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

“With Pure and the Evergreen Storage subscription, it’s amazing. When it was time for an upgrade, we simply showed up, opened the door, and Pure completed the upgrade without a minute of downtime.”

Chris Hamelin

President, TrialStat

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“We didn’t just want a solution for today. We wanted to make an investment for at least 10 years. And with Pure, we’ve now got both the technology and ongoing support we need to make that happen.”

Darren Fowler

Director of Information Services, Hamilton Health Care System

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ESG: As-a-service IT: Maximizing Your Return, Wherever You Are on Your Modernization Journey

IDC: Evergreen Storage Continues to Drive industry-leading Customer Experience

IDC: Evaluating Storage Vendor Guarantee Programs

451 Research Report - Without Agile Storage, There’s No Agile IT

Buyer’s Guide

Agile Storage RFP Guide

MOOR Report: How Legacy Storage Solutions Have an Adverse Impact on IT Agility

Data Storage Software

Storage Management

Capacity Storage

Unstructured Data Storage

FlashBlade//S™

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