See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Pure vs. Competitors: Demand More from Your Storage Vendor

Be disruptive, not disrupted. Get the enterprise features your data deserves—without breaking your budget.

Level Up to the Modern Data Experience™

Get an edge with the industry’s leading all-flash storage innovator. Power your enterprise with ultra-simple operations. Leverage Purity cloud-connected enterprise data services that scale as you scale. And get a subscription to innovation. Evergreen Storage™ eliminates risky and disruptive migrations to deliver the agility your business demands.

Fast By Design

  • All-NVMe performance across the portfolio
  • Faster time-to-insights and time-to-market
  • Fast, Evergreen upgrades

Smart Simplicity

  • Plug-and-play setup
  • Pure1 AI-powered predictive platform management
  • SaaS-based data management platform
  • Built-in business continuity

Risk-free Innovation

Always-improving Data Services

  • 8:1 cost-saving total efficiency
  • Ransomware and disaster recovery built-in 
  • 99.9999% uptime, including upgrades

Proven Innovation vs. Legacy Mediocrity 

Choose fast, efficient storage with proven real world innovation and built-in security features to protect against cyber threats. Read why 100% of reviewers on Gartner Peer Insights would recommend Pure, and why we’re a leader in the Gartner Magic Quadrant for Primary Storage.

Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure.

All-inclusive vs. Expensive Add-ons

Pure’s software driven storage provides all-inclusive enterprise-class functionality. Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

all flash storage vendor and all flash storage leader

Highest and Furthest Again.

For Ability to Execute and Completeness of Vision in the 2021 Gartner® Magic Quadrant™ for Primary Storage.

Pure Storage vs. the Competition

Evergreen Feature

Pure Storage

Evergreen™ Storage

Dell EMC

Future-Proof for PowerStore Only


Primera/Nimble Timeless

Guaranteed Effective Capacity

(Not Just an Efficiency Ratio)

Right Size Guarantee*

No capacity guarantee

No capacity guarantee

No capacity guarantee

Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades

Vendor history of "forklift" upgrades

Disruptive upgrades if more than 50% controller utilization

Limited NDU (not across generations, Nimble only)

Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**

One-time controller upgrade to Next-gen ONLY ****

One-time, limited controller credit

One-time, limited controller credit

No-limit Anytime Controller Upgrades

(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**

One-time controller upgrade to Next-gen or Next-model ONLY ****



Anytime Media 

Capacity Consolidation**

No media trade-in


One-time media upgrade (Primera only)

Proven Record Of Delivering on Promises Upgrade/Trade-in

>7000 controller upgrades, without disruption or re-buy

New program, unproven

New program, unproven

New program, unproven

* Right-Size Guarantee available at no extra charge on FlashArray //X
** Requires Evergreen Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

It’s Time to Test Drive FlashArray//X

Before you refresh your existing storage take Pure FlashArray for a spin and explore the built-in enterprise features including SafeMode™ snapshots ransomware protection, ActiveCluster™ advanced replication, and even VMware integration.

"We didn’t just want a solution for today. We wanted to make an investment for at least 10 years. And with Pure, we’ve now got both the technology and ongoing support we need to make that happen.”


Darren Fowler
Director of Information Services, Hamilton Health Care System

“With just one implementation, we gained a storage platform for life. No more worrying about capital expenses of a few million dollars for every upgrade, no more disruptive IT refreshes, and less time spent on planning and forecasting.”

Josh Schmookler
President, ATON Computing
800-379-7873 +44 20 3870 2633 +43 720882474 +32 (0) 7 84 80 560 +33 9 75 18 86 78 +49 89 12089 253 +353 1 485 4307 +39 02 9475 9422 +31 (0) 20 201 49 65 +46-101 38 93 22 +45 2856 6610 +47 2195 4481 +351 210 006 108 +966112118066 +27 87551 7857 +34 51 889 8963 +41 31 52 80 624 +90 850 390 21 64 +971 4 5513176 +7 916 716 7308 +65 3158 0960 +603 2298 7123 +66 (0) 2624 0641 +84 43267 3630 +62 21235 84628 +852 3750 7835 +82 2 6001-3330 +886 2 8729 2111 +61 1800 983 289 +64 21 536 736 +55 11 2655-7370 +52 55 9171-1375 +56 2 2368-4581 +57 1 383-2387
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.