Business demands more from IT than ever. Why compromise? Go with the industry’s leading all-flash storage innovator, embrace cloud-connected enterprise data services, and gain the agility you need.
Pure Storage vs. Dell EMC: Make This Your Final Forklift
Pure Storage vs. Dell EMC: Make This Your Final Forklift
Tired of Dell’s continuous cycle of broken promises? Make the switch to Pure Storage and never deal with forklift upgrades again.
Business demands more from IT than ever. Why compromise? Go with the industry’s leading all-flash storage innovator, embrace cloud-connected enterprise data services, and gain the agility you need.
Fast, efficient, and NVMe-enabled. Pure FlashArray//X™ is a cut above Dell EMC. Find out why 100% of Gartner Peer Insights Customers’ Choice reviewers would recommend Pure Storage—and why we’re A Leader in the Gartner® Magic Quadrant™ for Primary Storage.
Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen//Forever™ subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure Storage.
Pure’s software-driven storage provides enterprise-class functionality. And your Evergreen//Forever subscription provides the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.
Pure Storage is positioned highest for Ability to Execute and furthest for Completeness of Vision for the fourth consecutive year in the 2023 Gartner® Magic Quadrant™ for Primary Storage.
Feature |
Pure Storage |
Dell |
All-Inclusive Software Subscription |
All array features, now and in future |
History of optional add-ons and additional software packages³ |
Non-disruptive HW and SW Upgrades Across Generations |
Truly non-disruptive, data-in-place, modular upgrades |
No history of non-disruptive data-in-place upgrades |
Included Controller Upgrades to Latest Generation |
Ever Modern included controller upgrades² with no data migration and can be repeated indefinitely |
Anytime Upgrade Standard (SKU) is a an optional add-on for a one-time controller upgrade to the next-generation (not next model) ⁴ |
No-limit Anytime Controller Upgrades (Latest generation AND Next-Model) |
Ever Agile (anytime 100% trade-in credit)² which can be repeated at anytime |
Anytime Upgrade Select (SKU) is an optional add-on for a one-time controller upgrade to one model higher of the next generation, and must be used during the term or it is lost **** |
Anytime Media Upgrade/ Trade-in |
Capacity Consolidation Program² enables a higher capacity swap with trade-in credit |
No media trade-in program |
Guaranteed Effective Capacity (Not Just an Efficiency Ratio) |
Right Size Guarantee¹ enables a stated effective capacity (not just an efficiency ratio) |
No effective capacity guarantee, marketed a 4:1 efficiency ratio (which excludes several types of data) |
Proven Record of Delivering on Promises Upgrade/Trade-in |
>30,000 controller upgrades, without disruption or re-buy |
Heavily marketed yet unproven
|
Customer Satisfaction and Support |
Certified Net Promoter Score (NPS) of 81.4 (December 2022) with over 560 Gartner Peer Insights reviews with an average rating of 4.9 out of 5.0 |
No public NPS validated, which some sources state as -9 (July 2023)⁵, only 16 reviews on Gartner Peer Insights |
¹ Right Size Guarantee available at no extra charge on FlashArray//X and FlashArray//XL
² Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
³ Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
⁴ Per Dell EMC Anytime Upgrade Service Service Description
⁵Per this source as of July 2023
Before you refresh your Dell storage, take Pure Storage FlashArray™ for a spin and explore the built-in enterprise features including SafeMode™ Snapshots ransomware protection, ActiveCluster™ advanced replication, and VMware integration.
I don’t have to worry about storage anymore. We need a fast, reliable storage solution that is simple to implement and maintain. And that’s exactly what we have with Pure.
We have had 100% uptime on our Pure arrays for nearly five years, and that includes software updates and controller upgrades.
Resources and Insights
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Pure Storage, Inc.
2555 Augustine Dr.
Santa Clara, CA 95054
800-379-7873 (general info)