See why Pure Storage is named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

Comparing Dell EMC to Pure? There’s No Comparison

Be disruptive, not disrupted. Rethink your refresh of Dell and discover why Pure is the all-flash enterprise storage leader.

Move Up to the Modern Data Experience

Now more than ever, business demands more from IT. There’s no reason to compromise and accept Dell’s legacy, disk-based architecture. Reject risky, disruptive migrations. Move to Pure to unlock the value of always-modern storage. Get a Modern Data Experience™ from the industry’s leading all-flash storage innovator, embrace cloud-connected enterprise data services, and deliver the agility your business demands. See reasons to move from Dell-EMC to Pure.

No Data Migrations, No Downtime

  • Pure: Non-disruptive upgrades across eight generations
  • Dell: Unproven claims of non-disruptive upgrades

Up to 2x Better Data Efficiency

  • Pure: Proven average total efficiency over 10:1
  • Dell: 4:1 data-reduction ratio via a combination of technologies

Lower Lifecycle TCO

  • Pure: Nondisruptive controller upgrades save up to 60%
  • Dell: Complexity and migrations drive higher costs

Choice of CAPEX or OPEX

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Having a partner like Pure—who’s innovative and keeps a strategic focus—puts eMoney in a position to take advantage of the opportunities in front of us.

Michael Finnegan, VP of Production Operations

Proven Innovation vs. Uncertainty

Fast, efficient, and NVMe-enabled. Pure FlashArray//X is a cut above Dell EMC. See why customers give us an 82 NPS rating and we’re a leader in the Gartner Magic Quadrant for Primary Storage Arrays.

Why choose Pure flash over Dell EMC

Evergreen Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen subscription protects your investment so you never have to re-buy storage again. Make your next storage refresh your last, with Pure.

Avoid painful storage refreshes with Pure Storage

All-inclusive Enterprise Functionality

Skip the expense of add-ons. More than just hardware, Pure provides all-inclusive functionality driven by the Purity operating environment. Get the features you need to secure, accelerate, and manage your data including future enhancements—with no additional cost.

See Why Evergreen Leads The Way

Evergreen Feature

Pure Storage

Evergreen™ Storage

Dell EMC

Future-Proof for PowerStore Only

Guaranteed Effective Capacity
(Not Just an Efficiency Ratio)

Right Size Guarantee*


No capacity guarantee




All-Inclusive Array Software
(Now and in future)

All Array Software And Features




Many features require optional add-ons***




Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades




History of Disruptive upgrades




Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**




One-time controller upgrade to Next-gen ONLY ****




No-limit Anytime Controller Upgrades
(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**




One-time controller upgrade to Next-gen or Next-model ONLY ****




Anytime Media


Capacity Consolidation**




No media trade-in




Proven Record Of Delivering on Promises Upgrade/Trade-in


>7000 controller upgrades, without disruption or re-buy




Brand-new offering, unproven



* Right-Size Guarantee available at no extra charge on FlashArray //X
** Requires Evergreen Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

Test FlashArray//X Yourself

Experience a self-service environment with Pure’s proven and powerful FlashArray//X. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.

Pure1 Test Drive Image: FlashArray//X Test Drive Compare Performance

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

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