See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Pure vs Dell EMC:
Demand More From Your Storage Vendor

Be disruptive, not disrupted. Rethink your refresh of Dell and discover why Pure is the all-flash enterprise storage leader.

Move Up to the Modern Data Experience™

Business demands more from IT than ever. Why compromise? Reject Dell’s legacy architecture, disruptive migrations, and watered-down “mid-range” features. Unlock the value of always-modern, enterprise-class storage. Go with the industry’s leading all-flash storage innovator, embrace cloud-connected enterprise data services and deliver the agility you need.

No Data Migrations, No Downtime

  • Pure: Non-disruptive upgrades across eight generations
  • Dell: Unproven claims of non-disruptive upgrades

Enterprise-class Agility

  • Pure: Built-in advanced security, performance, and scalability 
  • Dell: Forklift upgrade to more expensive platform for enterprise capabilities

Lower Lifecycle TCO

  • Pure: Subscription-based controller upgrades save up to 60%
  • Dell: Complexity and migrations drive higher costs

Choice of CAPEX or OPEX

Proven Innovation vs. Uncertainty

Fast, efficient, and NVMe-enabled. Pure FlashArray//X is a cut above Dell EMC. Find out why 100% of Gartner Peer Insights Customers’ Choice reviewers would recommend Pure—and why we’re a leader in the Gartner Magic Quadrant for Primary Storage Arrays.

Consistent Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen Storage™ subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure.

All-inclusive vs. Expensive Add-ons

Pure’s software-driven storage provides all-inclusive enterprise-class functionality. Get the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

Test Drive FlashArray//X

It’s Time to Test Drive FlashArray//X

Before you refresh your Dell storage take Pure FlashArray for a spin and explore the built-in enterprise features including SafeMode™ snapshots ransomware protection, ActiveCluster™ advanced replication, and even VMware integration.

See Why Evergreen Leads The Way

Evergreen Feature

Pure Storage
Evergreen™ Storage

Dell EMC
Future-Proof for PowerStore Only

Guaranteed Effective Capacity

(Not Just an Efficiency Ratio)

Right-size guarantee*

No capacity guarantee

All-Inclusive Array Software

(Now and in future)

All array software includes enterprise-class features

Many features require optional add-ons***

Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades

History of Disruptive upgrades

Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**

One-time controller upgrade to Next-gen ONLY ****

No-limit Anytime Controller Upgrades

(Latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**

One-time controller upgrade to Next-gen or Next-model ONLY ****

Anytime Media Upgrade/Trade-in

Capacity Consolidation**

No media trade-in

Proven Record of Delivering on Promises Upgrade/Trade-in

>7000 controller upgrades, without disruption or re-buy

Brand new offering, unproven


* Right-Size Guarantee available at no extra charge on FlashArray //X
** Requires Evergreen Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

all flash storage vendor and all flash storage leader

Highest and Furthest Again.

For Ability to Execute and Completeness of Vision in the 2021 Gartner® Magic Quadrant™ for Primary Storage.

“I don’t have to worry about storage anymore. We need a fast, reliable storage solution that is simple to implement and maintain. And that’s exactly what we have with Pure.”

Steve Culy
Senior Systems Engineer, Navis

“We have had 100% uptime on our Pure arrays for nearly five years, and that includes software updates and controller upgrades.”

David Coindreau
Manager of Server and Storage Services, Frost Bank
800-379-7873 +44 20 3870 2633 +43 720882474 +32 (0) 7 84 80 560 +33 9 75 18 86 78 +49 89 12089 253 +353 1 485 4307 +39 02 9475 9422 +31 (0) 20 201 49 65 +46-101 38 93 22 +45 2856 6610 +47 2195 4481 +351 210 006 108 +966112118066 +27 87551 7857 +34 51 889 8963 +41 31 52 80 624 +90 850 390 21 64 +971 4 5513176 +7 916 716 7308 +65 3158 0960 +603 2298 7123 +66 (0) 2624 0641 +84 43267 3630 +62 21235 84628 +852 3750 7835 +82 2 6001-3330 +886 2 8729 2111 +61 1800 983 289 +64 21 536 736 +55 11 2655-7370 +52 55 9171-1375 +56 2 2368-4581 +57 1 383-2387
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.