Pure vs Dell EMC:
Demand More From Your Storage Vendor

Be disruptive, not disrupted. Rethink your refresh of Dell and discover why Pure is the all-flash enterprise storage leader.

Move Up to Uncomplicated Data Storage

Business demands more from IT than ever. Why compromise? Reject Dell’s legacy architecture, disruptive migrations, and watered-down “mid-range” features. Unlock the value of always-modern, enterprise-class storage. Go with the industry’s leading all-flash storage innovator, embrace cloud-connected enterprise data services and deliver the agility you need.

No Data Migrations, No Downtime

  • Pure: Over 10,000 non-disruptive
  • Dell: Unproven claims of non-disruptive upgrades

Enterprise-class Agility

  • Pure: Built-in advanced security, performance, and scalability 
  • Dell: Forklift upgrade to more expensive platform for enterprise capabilities

Lower Lifecycle TCO

  • Pure: Subscription-based storage upgrades save up to 60%
  • Dell: Complexity and migrations drive higher costs

The Most Consumption Choices

  • Pure: Proven Evergreen subscriptions deliver IT agility
  • Dell: No true as-a-Service, ownership subscription unprovien

Proven Innovation vs. Uncertainty

Fast, efficient, and NVMe-enabled. Pure FlashArray//X is a cut above Dell EMC. Find out why 100% of Gartner Peer Insights Customers’ Choice reviewers would recommend Pure—and why we’re a leader in the Gartner Magic Quadrant for Primary Storage Arrays.

Consistent Simplicity vs. Painful Refreshes

Sustaining innovation and remaining competitive requires a dependable technology foundation. An Evergreen//Forever subscription protects your investment, so you never have to rebuy storage again. Make your next storage refresh your last, with Pure.

All-inclusive vs. Expensive Add-ons

Pure’s software-driven storage provides enterprise-class functionality. And your Evergreen//Forever subscription provides the features you need to secure, accelerate, and manage your data—including future enhancements—with no additional cost.

Pure Storage Is A Magic Quadrant™ Leader for the 9th Year in a Row.*

Pure Storage is positioned as A Leader once again in the 2022 Gartner® Magic Quadrant™ for Primary Storage.

Get the Report

See Why Evergreen Leads The Way


Pure Storage

Dell EMC
Future-Proof for PowerStore Only

All-Inclusive Software Subscription

All array features, now and in future

Many features require optional add-ons***

Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades

History of Disruptive upgrades

Included Controller Upgrades to Latest Generation

Ever Modern included controller upgrades**

One-time controller upgrade to Next-gen ONLY ****

No-limit Anytime Controller Upgrades

(Latest generation AND Next-Model)

Ever Agile (anytime 100% trade-in credit)**

One-time controller upgrade to Next-gen or Next-model ONLY ****

Anytime Media Upgrade/


Capacity consolidation**

No media trade-in

Guaranteed Effective Capacity

(Not Just an Efficiency Ratio)

Right Size Guarantee**

No capacity guarantee

Proven Record of Delivering on Promises Upgrade/Trade-in

>10,000 controller upgrades, without disruption or re-buy

New offering, unproven


* Right Size Guarantee available at no extra charge on FlashArray//X and FlashArray//XL
** Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)
**** Per Dell EMC PowerStore Storage Family Spec Sheet, p.5

Test Drive FlashArray//X

It’s Time to Test Drive FlashArray//X

Before you refresh your Dell storage take Pure FlashArray for a spin and explore the built-in enterprise features including SafeMode™ snapshots ransomware protection, ActiveCluster™ advanced replication, and even VMware integration.

Try FlashArray//X Now

“I don’t have to worry about storage anymore. We need a fast, reliable storage solution that is simple to implement and maintain. And that’s exactly what we have with Pure.”

Steve Culy
Senior Systems Engineer, Navis

“We have had 100% uptime on our Pure arrays for nearly five years, and that includes software updates and controller upgrades.”

David Coindreau
Manager of Server and Storage Services, Frost Bank
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494


Pure Storage HQ

650 Castro St #400

Mountain View, CA 94041

800-379-7873 (general info)

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