See why Pure Storage is named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

Considering NetApp for Your Next Refresh? 

Rethink your refresh of legacy storage.  Be disruptive, not disrupted.

Move Up to the Modern Data Experience™

Now more than ever, IT is in the front seat to drive innovation as business needs evolve. But NetApp (once again) wants you to compromise with legacy architecture. Take action now to reject their risky, disruptive migrations. Get a Modern Data Experience from Pure, the industry’s leading all-flash storage innovator. Embrace storage agility. There’s no reason to settle for less.

Investment Protection

  • Pure: Upgrade to the latest-generation controller with full trade-in credits for old controllers. No renewal required.
  • NetApp: Next Credit provides unspecified credits toward new controllers. Can exercise once every 39 months, only at renewal.

Non-disruptive Upgrades

  • Pure: Proven six-nines availability, with 3,000+ non-disruptive controller upgrades with no forklift upgrades or data migrations.*
  • NetApp: Upgrading a NetApp AFF system is disruptive when moving storage media or non-disruptive when moving volumes, but requires a complex cluster setup.

* For FlashArray

Proven Modern Simplicity

  • Pure: Addresses the most demanding application performance needs with Intel Opane CPU. Portfolio is 100% all-flash end-to-end NVMe and NVMe-oF.
  • NetApp: Legacy architecture slows innovation. Portfolio lacks critical features for business continuity and agility.

Dynamic, Continuous Innovation

  • Pure: Pure invests more than 25% of revenue in R&D. Recent introductions include NVMe-oF, synchronous active-active replication, and enhanced data reduction.
  • NetApp: All-Flash FAS arrays are still not all end-to-end NVMe. Less focus on innovation with only 16% of revenue invested in R&D.
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The Pure system was by far 10x easier to setup/configure and begin to use than our NetApp devices were.

Team Lead in Information Technology, Higher Education

Proven Track Record vs. Make-shift Architecture

Choose a fast, efficient architecture and take full advantage of a 100% NVMe-enabled portfolio. With proven six-nines (99.9999%) availability and industry-leading efficiency, FlashArray//X is designed for the most demanding applications. See why customers give Pure an 82 NPS rating and Gartner places Pure as a leader in the Gartner Magic Quadrant for Primary Storage Arrays.

Why choose Pure flash over Dell EMC

The Evergreen™ Experience vs. Painful Refreshes

Sustaining innovation and competitiveness requires a dependable technology foundation. Forget disruptive upgrades, data migrations, and capacity re-buys. Take advantage of flexible consumption models (OPEX* or CAPEX) and make your next storage refresh your last one.

* OPEX treatment is subject to customer’s auditor review

Avoid painful storage refreshes with Pure Storage

The Customer Experience to Beat

Can you upgrade your storage without disrupting your business? (Spoiler alert: Yes.) Upgrade on your schedule. Disrupt the game with non-disruptive upgrades.

See Why Evergreen Leads The Way

Evergreen™ Feature

Pure Storage

Evergreen™ Storage



Guaranteed Effective Capacity
(Not Just an Efficiency Ratio)

Right Size Guarantee*


No capacity guarantee




Non-Disruptive HW and SW Upgrades Across Generations

Truly non-disruptive, data-in-place, modular upgrades




Disruptive if more than ~50% controller utilization




Included Controller Upgrades to Latest Generation

Free Every Three included controller upgrades**




One-time, limited controller credit




No-limit Anytime Controller Upgrades
(latest generation AND Next-Model)

Upgrade Flex (anytime 100% trade-in credit)**








Anytime Media


Capacity Consolidation**








Proven Record Of Delivering on Promises Upgrade/Trade-in


>3000 controller upgrades, without disruption or re-buy




New program, unproven



* Right-Size Guarantee available at no extra charge on FlashArray //X. Right-Size Guarantee is a written signed guarantee, specific to the customer’s workloads. Each guarantee is valid for six months, and can be written for any initial or expansion purchase.
** Requires Evergreen™ Gold subscription; Upgrade Flex and Capacity Consolidation require purchase of qualifying capacity.

Test Drive FlashArray//X

Experience a self-service instance of Pure1® to manage a Pure FlashArray™//X. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.

Pure1 Test Drive Image: FlashArray//X Test Drive Compare Performance

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

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