Build the Ideal VMware Private Cloud

Pure Data-Centric Architecture powers your journey to VMware private cloud with Tier 1 enterprise-class storage that offers all the agility and flexibility of public cloud, but with significantly better economics.

Your Data-centric VMware Private Cloud, Realized

Instead of worrying about your infrastructure, focus on delivering business outcomes that create value. Pure Data-Centric Architecture for your private cloud gives you fast access to data, management simplicity, and the freedom to move data where and when you like.

100% NVMe – No Tradeoffs

Accelerate by 10x and consolidate all your virtualised workloads effortlessly. Scale without performance compromise. Get proven FlashArray six 9’s availability, industry-leading data reduction, and built-in zero RPO and RTO business continuity, along with an Evergreen™ Storage subscription to innovation.

Self-Driving Cloud

VM admins – get a fully integrated, automated, and self-serviceable cloud, and effortlessly deliver IaaS and STaaS infrastructure. Per-VM provisioning, policy-based management, and real-time analytics provide more control and insight for your entire stack.

Built-in Data Mobility

Freedom to move your data means aligning resources more efficiently to business demands. With VMware Virtual Volumes (VVols) on Pure Storage, you can migrate your data from physical to virtual or virtual to virtual environments.

Enjoy a Fully Automated, Self-Service Cloud

Complete FlashArray management through vCenter and vRealize, and comprehensive integrations with vRealize Automation and Orchestration, come with no extra licencing. There’s more: get additional analysis, troubleshooting, and operations management via vRealize Log Insight and Operations Manager.

Unleash VVols for Per-VM Control

VMware Virtual Volumes running on Pure delivers unprecedented levels of management simplicity for your VMs. Now you can assure that your SLAs are met – per VM. Get fine-grained control, storage policy-based management, and flexible data portability, all of it per-VM. And the best part? Set it up in minutes.

Deliver End-to-end Business Continuity

You won’t find this with any other stretched cluster solution: ActiveCluster integrates not only with VMware Site Recovery Manager, but also with VMware Storage Metro Cluster – enabling zero RPO & RTO. Setup takes minutes, and there’s no third fault domain or site required, no extra hardware, no extra licenses, and no extra cost.

Get Full Stack Visibility

With Pure1® VM Analytics, you now get critical information about the health and functioning of your entire stack, right up to each VM – and even the status of your ActiveCluster! No matter the size of your fleet, monitoring, scheduling, and troubleshooting has never been simpler.

Complete Integration with VMware Horizon

Pure Data-Centric Architecture ensures a consistent end-user experience, ultra-simple management for admins, and a cost-effective virtual desktop infrastructure solution for the business.

Your Private Cloud Blueprints are Certified

Pure Storage is a VMware Validated Design (VVD) Certified Partner Architecture for the Software-Defined Data Center. With solutions that are pre-tested and pre-validated by VMware and Pure, you can confidently build your data-centric private cloud and accelerate time to value.

“We’re excited to have Pure Storage in VMware’s Validated Design Certified Partner Architecture program. Together we can enable our joint customers to modernise with a software-defined data center that’s powered by an all-flash data platform.”

John Gilmartin, VP & General Manager, Integrated Systems Business Unit

A Turn-key Solution for Your Private Cloud

Drive your VMware virtualisation environment with fully virtualised all-flash converged infrastructure from Cisco and Pure. The FlashStack™ CI solution pairs maximum performance and reliability for business-critical applications, DevOps, and modern analytics with non-disruptive, independently scalable compute and storage – right out of the box. 

Optimise your Offering

We’ve got Managed Service Providers covered too: Pure Data-Centric Architecture enables MSPs to differentiate their offerings by fully leveraging VMware’s extensive virtualisation and management portfolio. Exceed SLAs at scale, automate self-service, and expand your menu of data services.

Get Started

Make your business and the people you serve successful.