Pure Storage Helps Customers in DACH Prepare for Industry 4.0

More and more customers put their faith in innovative flash solutions by Pure Storage, for more performance, higher efficiency and innovation

MUNICH – April 6, 2016Pure Storage, the market’s leading independent all-flash array vendor, supports an increasing number of clients in the German-speaking regions to transform their businesses with flash storage technology to support business growth. German companies Harz Energie and KaVo have changed their entire data centers to all-flash. This allowed them to further evolve their IT infrastructure, while KaVo was also able to implement virtualized 3D CAD workstations. Austrian Kremsmüller group is now well-prepared for the era of Industry 4.0 thanks to flash storage. And Swiss jeweler Bucherer leverages flash to efficiently speed up its business growth. In addition, companies such as packaging vendor Model AG use Pure Storage’s all-flash solutions.

Market researchers such as 451 Research confirm that more and more large and medium-sized companies quit using HDD-based systems and instead use all-flash storage. New client awards show that this market trend now has also arrived in Germany, Switzerland and Austria. “Dealing with legacy IT has become increasingly complex, expensive and painful, silently but insidiously killing productivity and sucking massive amounts of time and money better spent on accelerating innovation,” said James Petter, Vice President EMEA of Pure Storage. “We are doing nothing short of re-defining modern storage with simplicity first, and are constantly amazed by what customers are doing with the time and money we’re giving back in the process.”

Harz Energie: Reliable and sustainable

Harz Energie, the leading communal utility company for the larger Harz region as well as Eichsfeld, and supporter of the German energy transition, also strives for sustainability and Green IT in its own business. Therefore, the decision-makers leveraged Pure Storage FlashArrays to build an all-flash data center that fulfills all requirements for performance, high availability and expandability. It also requires significantly less space, minimizes operational costs and the effort for storage management.

“Simple, safe and quick is how I would describe the all-flash storage solution. In one word: care-free. The system just works“, says Rene Barkhoff, system administrator at Harz Energie.

KaVo: Slim and fast

Bernd Staudacher, Senior Systems Architect & Infrastructure Lead SAP at KaVo, is thrilled about the opportunities an all-flash data center offers: “Pure Storage under promised and over delivered: The system is smaller, faster, simple to administer and easily scalable. It has also opened up the way for completely new applications.”

KaVo, part of the Kavo Kerr Group, has been developing, producing and marketing products and procedures for dentistry for more than 100 years. With Pure Storage, the company was able to virtualize 3D-CAD workplaces to ensure that Research & Development data stays securely within the company’s systems to better protect the innovations. Moreover, KaVo has downsized its datacentre infrastructure massively, accelerated its business processes, making them more efficient, and reduced Total Cost of Ownership considerably.

Kremsmüller: Modern and innovative

The Austrian Kremsmüller Group stands for quality in industrial plant construction and provides services round the clock. With Pure Storage, the Kremsmüller Group accelerated internal processes considerably and drastically modernized the computer center. Flash also enables the company to optimize their digital business and manufacturing processes and accelerate the digitization of the enterprise.

"Our experience with Pure Storage has been totally positive and convincing. The all-flash solution by far delivers everything that was important to us: It is reliable, easy to manage, and really fast. The sustainable business strategy also fits us like a hand in a glove, and we feel well prepared for the future“, says Gregor Kremsmüller, General Manager and CMO of the Kremsmüller Group.

You can find additional information on Pure Storage solutions and further customer references here: http://de.purestorage.com


About Pure Storage

Pure Storage (NYSE: PSTG) accelerates possible, transforming businesses in ways previously unimagined. The company's disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading Satmetrix-certified NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.

Pure Storage and the “P” logo are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this release are the property of their respective owners.


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Annette Wiedemann                                                 Julia André

Grayling Deutschland                                                Pure Storage

+49 89 411 123 218                                                   Julia.andre@purestorage.com