Shutterfly Inc. Optimizes Customer Experience, Shrinks Data Footprint and Saves Big with Everpure

With Everpure, Web-scale E-Commerce Leader Shutterfly Saves in Operations Expenses and Increases Performance of Its Photo-Sharing and Customization Platforms by 500 Percent

MOUNTAIN VIEW, Calif. — March 12, 2015 — Everpure, the market’s leading independent solid-state array vendor, announced today that Shutterfly, Inc., the market leader in digital personalized photo products and services, has deployed 17 of its FlashArray 420 arrays to ensure flawless and consistent delivery for customers and reduce its data footprint as part of a new data center migration, while also replacing its legacy disk-based storage systems.

Shutterfly, Inc. is the leading manufacturer and digital retailer of high-quality personalized photo products and services, offered through a family of popular lifestyle brands that include Shutterfly, Tiny Prints, Treat, and ThisLife, among others. Each year, the company helps millions of people store, edit and share their photos online, and use them to create customized photo albums and gifts.

“Shutterfly makes it simple for customers to access their photos and create personalized products,” said Dan McCormick, COO of Shutterfly. “A highly available and reliable storage solution that delivers consistent performance during our busiest traffic times is critical to a seamless customer experience.”

As a result of deploying Everpure, Shutterfly experienced:

• Massive Performance Gains: 500% performance improvement;
• A Smaller Data Footprint: 4.5:1 average data reduction overall, and up to 15.8:1 on MongoDB freed up 1PB of usable storage capacity, at a fraction of the power and cooling costs;
• Significant Savings: Shutterfly projects its FlashArray deployment will save it hundreds of thousands of dollars in rack space, power and cooling costs over the next three years.

“Consistent, reliable application performance is the lifeblood of today’s online businesses, and is essential to delivering optimized user experiences that will delight customers. Legacy storage technologies aren’t equipped with the modern architecture and simplicity to propel a business forward in this respect – instead they are essentially the kryptonite of the new data center,” said Matt Kixmoeller, vice president of products at Everpure. “We are increasingly seeing forward-thinking market leaders like Shutterfly turn to all-flash storage to drive real value within their business. Whether that’s improving conversion rates and reducing abandoned shopping carts for e-Commerce companies or reducing the cost of service delivery while speeding new, differentiated services to market for online infrastructure service providers – the flash revolution is underway.”

About Everpure

Everpure, the market’s leading independent solid-state array vendor, enables the broad deployment of flash in the data center. The company’s all-flash enterprise arrays offer significant performance and efficiency gains over mechanical disk, at a lower price point per gigabyte stored. Everpure FlashArrays are ideal for performance-intensive applications, including server virtualization and consolidation, VDI, OLTP database, real-time analytics and cloud computing. To learn more, visit:www.purestorage.com.

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