Pure Storage® is a leading provider of enterprise-grade, all-flash block, file, and object storage. Pure delivers a Modern Data Experience™, allowing you to rely on innovative, cloud-ready solutions and the best experience in technology to transform data into powerful outcomes.
Initially founded in 2009 under the code name Os76 Inc., the story of Pure Storage starts in the offices of Sutter Hill Ventures where John “Coz” Colgrove, a veteran inventor in the storage space, and John Hayes, former CTO of Yahoo!, teamed up to rethink enterprise data storage.
Advances in MLC flash technology had recently reduced the cost of solid-state drives (SSDs) enough for them to gain traction as viable alternatives to the hard-disk drives (HDDs) used in laptops and desktop computers. The ubiquity of commodity flash for consumer electronics meant the technology was ready to be taken to the next level: enterprise all-flash storage arrays.
Pure’s founders envisioned developing an enterprise storage solution that could deliver:
Additionally, they had to contend with the single biggest hurdle holding flash storage back: endurance. The flash drives of 2009 could only support 10,000 read/write cycles—not enough memory real estate for the types of loads handled by enterprise data centers.
They solved this problem by designing block storage array software specifically for solid-state devices. They started with a flexible software architecture consisting of two layers:
Suffice it to say, Coz, Hayes, and the rest of the Pure Storage team succeeded in deploying their vision. In January 2010, Os76 exited stealth mode and changed its name to Pure Storage. In August 2011, Pure Storage launched its first commercially available all-flash block storage array: FlashArray 300 Series. Today, Pure Storage offers a variety of enterprise-grade all-flash solutions for block, file, and object storage.
Of course, technology is only one part of the story behind Pure’s success. If you’d like to read more about the origins of Pure Storage, check out our free eBook: Flash Was Only the Beginning.
Work in a self-service environment to experience the management of a Pure FlashArray//X. Explore advanced features, including snapshots, replication, ActiveCluster™, and even VMware integration.
Pure Storage provides all-flash data storage products and solutions for data centers. Pure’s core product offerings include:
Pure Storage has also partnered with other technology leaders to deliver plug-and-go all-flash storage and compute solutions fit for modern data analytics pipelines and AI:
The thing that consistently sets Pure Storage apart from the competition is its commitment to delivering a Modern Data Experience, allowing you to:
This commitment to delivering a Modern Data Experience has led to the creation of several key tech differentiators: